Google Tag Manager Data Layer for WordPress

[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub

[UPDATE] You guys are too lazy and prefer Duracell Tomi’s plugin 🙂

This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.
I talked about tag management best practices and mentioned my Google Tag Manager data layer for WordPress implementation. In this post, I am sharing my setup with you.

Ready? Let’s modify your theme!

Continue reading “Google Tag Manager Data Layer for WordPress”

Move to juliencoquet.com

Hi folks,

for those of whose you followed my English posts on the now defunct OX2/LBi web analytics blog, this my new online home.

The personally-branded domain name just makes more sense, and using my own hosting means I can customize this platform just the way I like it 😉

Feel free to leave a comment and drop a note!