by Julien Coquet | Jan 24, 2019 | Evergreen, Google, Google Analytics, Google Tag Manager
Nothing is more annoying than visiting a website and getting spammed by pop-ups, right? I’m pretty sure your users resent that too so if you’re a digital marketer, you are not always in control of how some partner tags get fired. What if you could set up...
by Julien Coquet | Jun 6, 2018 | Evergreen, Google, Google Analytics, Google Tag Manager
So your website is equipped with Google Tag Manager (good).But your webmaster/IT contact is AWOL/bankrupt/defunct (bad).On top of that, let’s assume that you’re trying to debug something complex such as an e-commerce transaction but you have no way to...
by Julien Coquet | Jan 27, 2017 | Evergreen, Google Analytics
So you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer term because it will make your content both more accessible on mobile devices and more...
by Julien Coquet | Jan 22, 2014 | Digital Analytics, Evergreen, Google Analytics
[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub [UPDATE] You guys are too lazy and prefer Duracell Tomi’s plugin 🙂 This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.I...
by Julien Coquet | Jan 22, 2014 | Digital Analytics, Evergreen
Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training. The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below. If you would like to receive a PDF...
