Google Tag Manager Data Layer for WordPress

[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub

[UPDATE] You guys are too lazy and prefer Duracell Tomi’s plugin 🙂

This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.
I talked about tag management best practices and mentioned my Google Tag Manager data layer for WordPress implementation. In this post, I am sharing my setup with you.

Ready? Let’s modify your theme!

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Tag management is not a miracle cure

Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training.

The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below.
If you would like to receive a PDF copy of the slides or to book me as an analytics speaker for a conference, please use my contact form and I will make sure to assist you.