by Julien Coquet | Dec 29, 2015 | Digital Analytics, Evergreen, Google, Google Analytics, Google Tag Manager
Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about....
by Julien Coquet | Mar 31, 2014 | Digital Analytics
Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas “classic” Google Analytics got all the features: tighter integration with DoubleClick, remarketing,...
by Julien Coquet | Jan 22, 2014 | Digital Analytics, Evergreen, Google Analytics
[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub [UPDATE] You guys are too lazy and prefer Duracell Tomi’s plugin đ This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.I...
by Julien Coquet | Jan 22, 2014 | Digital Analytics, Evergreen
Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training. The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below. If you would like to receive a PDF...
by Julien Coquet | Apr 1, 2013 | Digital Analytics
Today, Google Analytics real-time reports are showing… unexpected traffic! đ Looks like at any given time today, any Google Analytics account will show 41 visits from the International Space Station in the Real-time / Location report! Use that as a filter and...
by Julien Coquet | Mar 5, 2013 | Digital Analytics, Evergreen
Until Google’s Universal Analytics is rolled out we have little to no capability in Google Analytics for tracking unique visitors. Here is a little trick to capture “visitors” to your website. Waiting for Google Universal Analytics While other...
