What if Google Analytics v4 (App+Web) was the best thing to happen to Google Analytics in the last 15 years? Will it finally give all the insights? Can I get free access to GA360? Will it cure cancer? Will it revive Steve Jobs?
All I know is that my data is going to be a lot tastier and scalable very soon – provided I add my credit card.
Google Analytics v4 is all grown up, and finally a freemium product
Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about. In this post, I describe a method to measure said impact without having to rely on preconceived ideas or resort to guesstimates. Of course, this is done with Google Analytics and Google Tag Manager, which, ironically, are also the target of adblocking plugins – but we’ll get into that later.
Interested? See you after the jump!
Measuring the impact of adblocking with Google Analytics and GTM
Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas “classic” Google Analytics got all the features: tighter integration with DoubleClick, remarketing, demographic… Google Analytics adds support for TeleRemarketing in Universal Analytics
[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub
[UPDATE] You guys are too lazy and prefer Duracell Tomi’s plugin 🙂
This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.
I talked about tag management best practices and mentioned my Google Tag Manager data layer for WordPress implementation. In this post, I am sharing my setup with you.
Ready? Let’s modify your theme!
Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training. The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded… Tag management is not a miracle cure
Today, Google Analytics real-time reports are showing… unexpected traffic! 😉 Looks like at any given time today, any Google Analytics account will show 41 visits from the International Space Station in the Real-time / Location… Google Analytics April’s Fool joke – 2013
Until Google’s Universal Analytics is rolled out we have little to no capability in Google Analytics for tracking unique visitors. Here is a little trick to capture “visitors” to your website.
Hey kids,
this post is just a quick tip to better visualize your Google Analytics data in terms of performance.
Sure, there are lots of ways to visually compare and analyze data directly in Google Analytics – or any other digital analytics solution for that matter. But bear with me and I’ll show you a neat trick… in Excel 😉
As a follow-up to my post on (not provided) , in this post I give you *one* of the methods I use for capturing “(not provided)” keywords in Google Analytics. Just to be clear this solution is far from perfect and you will remain frustrated. As I said in my previous post, short of a Google Webmaster Tools API, there is no (not provided) silver bullet.
If you work in digital analytics or SEO, by now you’ve heard about the web tracking phenomenon that is (not provided).
Since the end of 2011, Google has implemented measures to respect the privacy of Internet users on the words and expressions they use on its search engine. Specifically, Google is gradually switching searches to secure mode (SSL / HTTPS) and no longer passes referrer information to the search result website, which means that keyword information is lost.
As of now you can still know the source and medium (Google organic search), but the keyword is replaced with a useless “(not provided)” label.
The impact for marketing and SEO agencies seems enormous. Entire business models based on Google search could collapse.
Or could they?
French