Back on the conference trail 2026/2027
Hello boys and girls! In these troubled times, here is a quick update on data events I will be attending and, for some of them, speaking at: - October 6-7: Piano Academy,…
Julien Coquet
Web analytics, data & the occasional rant
Latest posts
Measure page reading and dropoff times
For decades, marketers and publishers have been obsessed with page views, average time on site, and - of course - the bounce rate. Sadly, these KPIs often leave stakeholders…
AI is intellectual fraud
From MeasureCamp Paris, June 14, 2025 So I walked into a packed room for my second session on AI. Apparently, “reason 3 will surprise you!” worked as a subtle clickbait hook on my…
Opt out of LinkedIn AI before November 3
Starting on November 3, 2025, LinkedIn will start to use some data from members to train content-generating AI models. That data can be from user profiles but also from posts and…
Traffic consolidation with server-side tag management
When you manage data for multiple websites and mobile applications, you will be tempted - with good reason - to consolidate the data into a single data source. Because we are now…
Using your own videos as live wallpaper for your Mac
Dynamic wallpapers have been a feature on Apple computers for some time, but macOS Sonoma has taken things to the next level with true video wallpapers. In this
Automating Analytics For Large Organisations: The Case For Privacy
Photo by Claudio Schwarz on Unsplash.
The Ghibli AI fad is a symptom of the cancer eating us alive
A colleague thought it would be fun to send me a picture of myself at the Superweek Analytics Summit (which I happen to use as a social media profile picture) a
On accessibility audit automation
If you follow my LinkedIn feed, you may have noticed a post from Valentine’s Day 2025 about a piece I contributed to in the Association of National Advertisers
On Google Search, AI, profanity, and mental health
In a recent piece, I covered how AI is not “intelligent” and not what’s it’s cracked up to be. But this time, I want to cover something that affects us all: sea
Automating your website’s landing page creation and deployment processes
I recently went freelance after my previous role came to an end and I had to set up all the tools I needed to market myself as a data & analytics professional (
The Emperor’s New Neural Networks: Why GenAI Isn’t As Smart As You Think
Remember that thought experiment about infinite monkeys with infinite typewriters eventually producing Shakespeare’s complete works? Well, congratulations — we’