Back on the conference trail 2026/2027
Hello boys and girls! In these troubled times, here is a quick update on data events I will be attending and, for some of them, speaking at: - October 6-7: Piano Academy,…
Julien Coquet
Web analytics, data & the occasional rant
Latest posts
Measure page reading and dropoff times
For decades, marketers and publishers have been obsessed with page views, average time on site, and - of course - the bounce rate. Sadly, these KPIs often leave stakeholders…
AI is intellectual fraud
From MeasureCamp Paris, June 14, 2025 So I walked into a packed room for my second session on AI. Apparently, “reason 3 will surprise you!” worked as a subtle clickbait hook on my…
Opt out of LinkedIn AI before November 3
Starting on November 3, 2025, LinkedIn will start to use some data from members to train content-generating AI models. That data can be from user profiles but also from posts and…
Traffic consolidation with server-side tag management
When you manage data for multiple websites and mobile applications, you will be tempted - with good reason - to consolidate the data into a single data source. Because we are now…
On expertise and client relationships
If you watched Better Call Saul, there is this episode where Kim Wexler, the attorney for large fictional bank Mesa Verde, fires them as a client after they repeatedly ignore her…
Google Analytics 4 now offers benchmarking
Google Analytics 4 has introduced a benchmarking feature, enabling businesses to compare their performance against industry peers. While this functionality was previously…
New post on Medium on cookie death
I just published a new post on Medium in which I finally put the "death of the cookie" hoopla to rest. Read the article : Cookies are delicious and I just can't get
Google Analytics v4 is all grown up, and finally a freemium product
What if Google Analytics v4 (App+Web) was the best thing to happen to Google Analytics in the last 15 years? Will it finally give all the insights? Can I get free access to GA360?…
Apple ITP, Safari & analytics trackers - a flowchart
After all the hoopla around Safari v14 and unfounded rumors about Safari blocking Google Analytics, here is a handy flowchart to know where your digital marketing data collection…
Google Analytics eCommerce: upload product data with Google Sheets
In this post, I will show you how to streamline your eCommerce tracking implementation and upload product data to Google Analytics. From a remote CSV file. Over Google Sheets.…
MeasureCamp Faro 2019 - Awesome first edition!
Hi folks, I just got back from the first ever edition of MeasureCamp Faro, in Portugal. As you may know, I'm a regular on the MeasureCamp unconference circuit. What is an…