For decades, marketers and publishers have been obsessed with page views, average time on site, and – of course – the bounce rate. Sadly, these KPIs often leave stakeholders frustrated because they don’t necessarily reflect actual user engagement. In this post, I share a tag manager-based method to better measure whether users stay on the…
From MeasureCamp Paris, June 14, 2025 So I walked into a packed room for my second session on AI. Apparently, “reason #3 will surprise you!” worked as a subtle clickbait hook on my session card. No pressure! I did not build a slide deck for once so I‘m sharing a write-up of the session below.
Starting on November 3, 2025, LinkedIn will start to use some data from members to train content-generating AI models. That data can be from user profiles but also from posts and other user-generated, or user-provided content. Not that they haven’t used your data in the past, but better late than never, am I right? At…
When you manage data for multiple websites and mobile applications, you will be tempted – with good reason – to consolidate the data into a single data source. Because we are now slimming down our data footprint, this post shows how to achieve data consolidation using server-side tag management. The post will be focusing for…
If you watched Better Call Saul, there is this episode where Kim Wexler, the attorney for large fictional bank Mesa Verde, fires them as a client after they repeatedly ignore her expert legal advice. In the full episode, Saul Goodman was great at goading the client further towards ruin by playing on their emotions, while she…
Google Analytics 4 has introduced a benchmarking feature, enabling businesses to compare their performance against industry peers. While this functionality was previously available in the now defunct Universal Analytics, GA4 offers enhanced standardization through the use of reserved and recommended events, providing more accurate and reliable comparisons. The process for enabling benchmarking in Google Analytics…
I just published a new post on Medium in which I finally put the “death of the cookie” hoopla to rest. Read the article : Cookies are delicious and I just can’t get enough
What if Google Analytics v4 (App+Web) was the best thing to happen to Google Analytics in the last 15 years? Will it finally give all the insights? Can I get free access to GA360? Will it cure cancer? Will it revive Steve Jobs? All I know is that my data is going to be a…
After all the hoopla around Safari v14 and unfounded rumors about Safari blocking Google Analytics, here is a handy flowchart to know where your digital marketing data collection stands:
In this post, I will show you how to streamline your eCommerce tracking implementation and upload product data to Google Analytics. From a remote CSV file.Over Google Sheets.Automatically. Sounds good? Here we go! TL;DR: I have a Github project to help you upload product data for Google Analytics Enhanced eCommerce via the API