by Julien Coquet | Jan 24, 2019 | Evergreen, Google, Google Analytics, Google Tag Manager
Nothing is more annoying than visiting a website and getting spammed by pop-ups, right? I’m pretty sure your users resent that too so if you’re a digital marketer, you are not always in control of how some partner tags get fired. What if you could set up...
by Julien Coquet | Jun 6, 2018 | Evergreen, Google, Google Analytics, Google Tag Manager
So your website is equipped with Google Tag Manager (good).But your webmaster/IT contact is AWOL/bankrupt/defunct (bad).On top of that, let’s assume that you’re trying to debug something complex such as an e-commerce transaction but you have no way to...
by Julien Coquet | Sep 14, 2017 | Google, Google Analytics, Google Tag Manager
February 2019 EDIT: Google announced at Superweek Hungary the imminent release of tag templates, allowing for more tag flexibility! If you use Google Tag Manager on a daily basis like I do (or hourly in my case), you probably love the fact that you can tie in tags for...
by Julien Coquet | Jan 27, 2017 | Evergreen, Google Analytics
So you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer term because it will make your content both more accessible on mobile devices and more...
by Julien Coquet | Mar 24, 2015 | Evergreen, Google, Google Analytics, Google Tag Manager
In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i’d share with you. I recently saw my blog content got ripped and reposted on another website, laced with porn content. Here is how I fought back with the...
