Debugging Google Tag Manager remotely

So your website is equipped with Google Tag Manager (good). But your webmaster/IT contact is AWOL/bankrupt/defunct (bad). On top of that, let’s assume that you’re trying to debug something complex such as an e-commerce transaction but you have no way to...

Revisiting the bounce rate

Every month, I get quite a few questions about the bounce rate, a metric that is supposed to provide insights into visitor engagement. How much time did users really spend on a given page? Did they find what they were looking for? Why the heck do they leave my site...