Google Analytics 4 has introduced a benchmarking feature, enabling businesses to compare their performance against industry peers. While this functionality was previously available in the… Read More »Google Analytics 4 now offers benchmarking
I just published a new post on Medium in which I finally put the “death of the cookie” hoopla to rest. Read the article :… Read More »New post on Medium on cookie death
What if Google Analytics v4 (App+Web) was the best thing to happen to Google Analytics in the last 15 years? Will it finally give all the insights? Can I get free access to GA360? Will it cure cancer? Will it revive Steve Jobs?
All I know is that my data is going to be a lot tastier and scalable very soon – provided I add my credit card.
Read More »Google Analytics v4 is all grown up, and finally a freemium product
After all the hoopla around Safari v14 and unfounded rumors about Safari blocking Google Analytics, here is a handy flowchart to know where your digital… Read More »Apple ITP, Safari & analytics trackers – a flowchart
In this post, I will show you how to streamline your eCommerce tracking implementation and upload product data to Google Analytics.
From a remote CSV file.
Over Google Sheets.
Automatically.
Sounds good? Here we go!
Read More »Google Analytics eCommerce: upload product data with Google SheetsHi folks, I just got back from the first ever edition of MeasureCamp Faro, in Portugal. As you may know, I’m a regular on the… Read More »MeasureCamp Faro 2019 – Awesome first edition!
So you use Mailchimp and designed the ideal e-mail campaign? You felt great about the copy and the visuals and pressed SEND. Great! After your e-mail is sent, Mailchimp provides you with reports and who received the email, who opened it and who clicked it. It also has a section about those pesky unsubscribers. But now you’re thinking:
“That’s great but what if I could track the performance of my e-mail campaigns based on what my subscribers do once they reach my site?”
– every e-mail marketer ever
In this post, I will show you how to integrate Google Analytics tracking with Mailchimp and how to track e-mail performance, with the help of Google Tag Manager.
Ready? Let’s get started!
Read More »Integrate Google Analytics tracking with Mailchimp[2024 update] Google Analytics 4 does not have a feature similar to the customTask instruction. As a result, unless you’re using the 360 version of… Read More »Consolidate traffic data from multiple sites/apps in Google Analytics
The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would… Read More »Are Google Analytics campaign parameters really confusing?
If there is an unsung hero in Google Analytics, it is definitely something called content groups (or content grouping). Never heard of it? It is hiding in plain sight, in your Google Analytics view settings, and can be set up in a couple of clicks. Once content groupings are set up, you will always want to use them 🙂
Ready? Get some coffee, snacks, and let’s go build some content groups.
Read More »Content groups in Google Analytics
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