Google Analytics 4 has introduced a benchmarking feature, enabling businesses to compare their performance against industry peers. While this functionality was previously available in the… Read More »Google Analytics 4 now offers benchmarking
What if Google Analytics v4 (App+Web) was the best thing to happen to Google Analytics in the last 15 years? Will it finally give all the insights? Can I get free access to GA360? Will it cure cancer? Will it revive Steve Jobs?
All I know is that my data is going to be a lot tastier and scalable very soon – provided I add my credit card.
Read More »Google Analytics v4 is all grown up, and finally a freemium product
So you use Mailchimp and designed the ideal e-mail campaign? You felt great about the copy and the visuals and pressed SEND. Great! After your e-mail is sent, Mailchimp provides you with reports and who received the email, who opened it and who clicked it. It also has a section about those pesky unsubscribers. But now you’re thinking:
“That’s great but what if I could track the performance of my e-mail campaigns based on what my subscribers do once they reach my site?”
– every e-mail marketer ever
In this post, I will show you how to integrate Google Analytics tracking with Mailchimp and how to track e-mail performance, with the help of Google Tag Manager.
Ready? Let’s get started!
Read More »Integrate Google Analytics tracking with Mailchimp[2024 update] Google Analytics 4 does not have a feature similar to the customTask instruction. As a result, unless you’re using the 360 version of… Read More »Consolidate traffic data from multiple sites/apps in Google Analytics
The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would… Read More »Are Google Analytics campaign parameters really confusing?
If there is an unsung hero in Google Analytics, it is definitely something called content groups (or content grouping). Never heard of it? It is hiding in plain sight, in your Google Analytics view settings, and can be set up in a couple of clicks. Once content groupings are set up, you will always want to use them 🙂
Ready? Get some coffee, snacks, and let’s go build some content groups.
Read More »Content groups in Google AnalyticsEver looked at a language report in Google Analytics and getting confused because of all the seemingly duplicate values? This post shows you how to rationalize everything – or try to anyway 🙂
Read More »Filtering language codes in Google AnalyticsNothing is more annoying than visiting a website and getting spammed by pop-ups, right? I’m pretty sure your users resent that too so if you’re a digital marketer, you are not always in control of how some partner tags get fired. What if you could set up engagement-based triggers to add another layer of control? What if you could control tags based on page count?
In today’s post we’ll be looking at how to set this up with Google Tag Manager by using a simple rule to store and increment the number of page views in a cookie. Then we’ll build a trigger that fires tags after a set number of pages have been viewed.
Ready? Let’s go 🙂
Read More »Creating page-count-based triggers in Google Tag ManagerSo your website is equipped with Google Tag Manager (good).
But your webmaster/IT contact is AWOL/bankrupt/defunct (bad).
On top of that, let’s assume that you’re trying to debug something complex such as an e-commerce transaction but you have no way to place test orders to perform basic debugging.
Long story short: debugging Google Tag Manager can prove tricky! But fear not, here is one reliable method you can use!
February 2019 EDIT: Google announced at Superweek Hungary the imminent release of tag templates, allowing for more tag flexibility!
If you use Google Tag Manager on a daily basis like I do (or hourly in my case), you probably love the fact that you can tie in tags for the entire Google ecosystem, especially now that Google released native support for YouTube tracking.
Read More »Google Tag Manager prepares support for other major tags
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