by Julien Coquet | Oct 14, 2020 | Digital Analytics, Google, Google Analytics
What if Google Analytics v4 (App+Web) was the best thing to happen to Google Analytics in the last 15 years? Will it finally give all the insights? Can I get free access to GA360? Will it cure cancer? Will it revive Steve Jobs? All I know is that my data is going to...
by Julien Coquet | Mar 11, 2019 | Evergreen, Google Analytics
So you use Mailchimp and designed the ideal e-mail campaign? You felt great about the copy and the visuals and pressed SEND. Great! After your e-mail is sent, Mailchimp provides you with reports and who received the email, who opened it and who clicked it. It also has...
by Julien Coquet | Feb 28, 2019 | Evergreen, Google, Google Analytics, Google Tag Manager
If you own multiple websites, you’ve often wondered how to consolidate traffic data from all your Web properties (or apps) into a single view – besides Excel, that is! Here is a quick guide on how to get this setup on all your sites, whether you use a tag...
by Julien Coquet | Feb 15, 2019 | Evergreen, Google, Google Analytics
The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would think that after all this time, digital marketers would know how to use Google Analytics campaign parameters to accurately track...
by Julien Coquet | Feb 11, 2019 | Evergreen, Google, Google Analytics, Google Tag Manager
If there is an unsung hero in Google Analytics, it is definitely something called content groups (or content grouping). Never heard of it? It is hiding in plain sight, in your Google Analytics view settings, and can be set up in a couple of clicks. Once content...
by Julien Coquet | Feb 8, 2019 | Evergreen, Google, Google Analytics
Ever looked at a language report in Google Analytics and getting confused because of all the seemingly duplicate values? This post shows you how to rationalize everything – or try to anyway 🙂 Hey do you speak… OMG what is that thing?! First things first,...
