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MeasureCamp Faro 2019 – Awesome first edition!

by Julien Coquet | Jun 30, 2019 | Digital Analytics @en

Hi folks, I just got back from the first ever edition of MeasureCamp Faro, in Portugal. As you may know, I’m a regular on the MeasureCamp unconference circuit. What is an unconference you ask? It’s essentially a knowledge exchange environment with no...

Should you switch to Google Analytics’ Global Site Tag?

by Julien Coquet | Sep 11, 2017 | Digital Analytics @en, Evergreen

2020 October UPDATE: With the release of Google Analytics 4 (App+Web/Firebase), the old tracking code (analytics.js) is no longer supported, only GA4 and gtag.js are supported going forward. 2019 September UPDATE: In September of 2018, Apple rolled out its Intelligent...

Google Analytics property ID management with Google Tag Manager

by Julien Coquet | May 17, 2016 | Digital Analytics @en, Evergreen

If, like me, you handle enterprise customers with a significant number of websites (we’re talking hundreds, if not thousands), one of your worst nightmares is Google Analytics property ID Management. In this post, I’ll share with you one method I use to...

More Raspberry Pi and Google Universal Analytics goodness

by Julien Coquet | Sep 18, 2013 | Digital Analytics @en, Evergreen

Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness 🙂 As you’ll see, I had a little spare time on my hands, so I shot a screencast on how to capture system events such as boot, reboot and shutdown sequences in Google Universal...

Measuring offline store activity with Google Universal Analytics

by Julien Coquet | Apr 8, 2013 | Digital Analytics @en, Evergreen

Hi folks, Here is another post about Google Universal Analytics, seeing how you seem to like them 😉 Today we’re going to measure the performance of an offline store by testing 2 concepts: measuring customers as they walk in/out of the store measuring cash...

Gmail activity in Google Universal Analytics

by Julien Coquet | Apr 6, 2013 | Digital Analytics @en, Evergreen

Hi folks, Yes, you read that title right. As another proof of concept after server-side PDF tracking, in this post I will show you a method for measuring your Gmail activity with Google Universal Analytics. Not that you *need* it, but it is a good example of the sort...
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