Hi folks, I just got back from the first ever edition of MeasureCamp Faro, in Portugal. As you may know, I’m a regular on the MeasureCamp unconference circuit.
What is an unconference you ask? It’s essentially a knowledge exchange environment with no pre-arranged schedule. Participants show up and can decide to present on analytics-related topics.
In short, MeasureCamp does away with the format and conventions of usual conferences and allows you to acquire more hands-on experience than anywhere else 😎
Of course, I’m partial to Portugal, having learned Portuguese during my language studies so it was a great occasion to practice!
We had a smaller than usual audience compared to other editions but participants were super motivated 🤩 Among the participants were quite a few contacts I’ve made in the industry over the years and it all feels very much like a family gathering.
I took the opportunity to run two presentations, updated for 2019 from their original versions; one on best practices on how to get a digital analytics project off the ground quickly; one on Tag Management and its limitations.
The networking portion of MeasureCamp Faro was of course tremendously enhanced by the “vacation” setting in Algarve, the southernmost region of Portugal, also known as Portuguese Riviera (links below).
See you next year?
The answer is a resounding YES as far as I’m concerned! 🙂
Thanks again to the organizers, to the sponsors and to the University of Algarve!
2020 October UPDATE: With the release of Google Analytics 4 (App+Web/Firebase), the old tracking code (analytics.js) is no longer supported, only GA4 and gtag.js are supported going forward.
2019 September UPDATE: In September of 2018, Apple rolled out its Intelligent Tracking Protection (ITP) 2.0 program. When ITP is activated, third-party cookies can only track a user’s activity across sites for 24 hours from the exact moment a user visits a website. After this 24-hour window, these third-party cookies are only able to “remember” a user’s login information. With ITP, all third-party cookies are gone after thirty days.[link]
Use Google Analytics tracking via GTM in order to avoid any code conflict and use a conversion linker
Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness 🙂
As you’ll see, I had a little spare time on my hands, so I shot a screencast on how to capture system events such as boot, reboot and shutdown sequences in Google Universal Analytics (UA). This can be useful when using UA for performance monitoring.
In this post, I intend to share a technique / proof of concept for on-the-fly measurement of PDF files downloads with Universal Analytics.Without Javacript. Please note that n00bs are now strongly advised to leave this page (I can live with this bounce rate!) or continue at the risk of their own mental sanity.
Rebounding on a discussion with my colleagues at LunaMetrics, there is definitely a need to measure the impact of the “long tail” in SEO, especially depending on the variety of keywords used. This is called NOK or number of keywords.
UPDATE: this is impacted by Google Instant and the (not provided) effect
Here is a post that will help you identify traffic generated by Google Suggest in Google Analytics. You will learn how to modify keywords to include both the original keyword and the suggested keyword.
Take no offense, but I like to think we Euros have more foreign language exposure in our own continent than in Northern America. As a quick reminder, Europe is a continental block that spans over 40 countries and more than 15 different languages. How is that for diversity? 😉