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Should you switch to Google Analytics’ Global Site Tag?

2020 October UPDATE: With the release of Google Analytics 4 (App+Web/Firebase), the old tracking code (analytics.js) is no longer supported, only GA4 and gtag.js are supported going forward.

2019 September UPDATE: In September of 2018, Apple rolled out its Intelligent Tracking Protection (ITP) 2.0 program. When ITP is activated, third-party cookies can only track a user’s activity across sites for 24 hours from the exact moment a user visits a website. After this 24-hour window, these third-party cookies are only able to “remember” a user’s login information. With ITP, all third-party cookies are gone after thirty days.[link]

Recommendation

Use Google Analytics tracking via GTM in order to avoid any code conflict and use a conversion linker

In August 2017, Google announced the Google Universal Analytics Global Site Tag.

The announcement triggered a few discussions on Twitter, with digital marketers and IT folks worldwide asking: “is it time to upgrade already?”

This post explains what is at stake with the Global Site Tag and why you should switch – or not.

Read More »Should you switch to Google Analytics’ Global Site Tag?

Google Analytics property ID management with Google Tag Manager

If, like me, you handle enterprise customers with a significant number of websites (we’re talking hundreds, if not thousands), one of your worst nightmares is Google Analytics property ID Management.

In this post, I’ll share with you one method I use to manage the Google Analytics property ID lists in Google Tag Manager, using an adaptable lookup table system.

[EDIT: 18 May, 2016 – code supports regular expressions]

Read More »Google Analytics property ID management with Google Tag Manager

More Raspberry Pi and Google Universal Analytics goodness

Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness 🙂

As you’ll see, I had a little spare time on my hands, so I shot a screencast on how to capture system events such as boot, reboot and shutdown sequences in Google Universal Analytics (UA). This can be useful when using UA for performance monitoring.

Because you’ve read my other posts on the subject of Google Universal Analytics and Raspberry Pi credit-card-sized computers and because I love the little thingies, here is more, but this times it’s more hands-on.

The video is available here or after the jump.

Read More »More Raspberry Pi and Google Universal Analytics goodness

Measuring offline store activity with Google Universal Analytics

Hi folks,

Here is another post about Google Universal Analytics, seeing how you seem to like them 😉

Today we’re going to measure the performance of an offline store by testing 2 concepts:

  • measuring customers as they walk in/out of the store
  • measuring cash register transactions

Again, this is a proof of concept but feel free to expand upon it in your own store.

Ready? (Who am I kidding, you’re probably already giddy as a schoolgirl just reading this :D)Read More »Measuring offline store activity with Google Universal Analytics

Gmail activity in Google Universal Analytics

Hi folks,

Yes, you read that title right. As another proof of concept after server-side PDF tracking, in this post I will show you a method for measuring your Gmail activity with Google Universal Analytics.

Not that you *need* it, but it is a good example of the sort of upcoming applications for Universal!

Again, this post is not for the technically faint of heart. Still good to go? Buckle up and see you after the jump 😉

Read More »Gmail activity in Google Universal Analytics

Track PDF downloads with Google Universal Analytics – no Javascript!

In this post, I intend to share a technique / proof of concept for on-the-fly measurement of PDF files  downloads with Universal Analytics. Without Javacript.
Please note that n00bs are now strongly advised to leave this page (I can live with this bounce rate!) or continue at the risk of their own mental sanity.

Most of you have heard about the arrival of Google Analytics Universal.
This new version of Google Analytics is about:

  • revolutionizing analytics measurement with a unified protocol,
  • giving you a better, user-centric view of the customer experience via multiple platforms and devices,
  • giving you access to custom dimensions and metrics,
  • tracking offline activity (although you need *some* connectivity to send data home to the GA mothership)
Read More »Track PDF downloads with Google Universal Analytics – no Javascript!