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Measuring offline store activity with Google Universal Analytics

Hi folks,

Here is another post about Google Universal Analytics, seeing how you seem to like them 😉

Today we’re going to measure the performance of an offline store by testing 2 concepts:

  • measuring customers as they walk in/out of the store
  • measuring cash register transactions

Again, this is a proof of concept but feel free to expand upon it in your own store.

Ready? (Who am I kidding, you’re probably already giddy as a schoolgirl just reading this :D)Read More »Measuring offline store activity with Google Universal Analytics