Category: Digital Analytics @en

Small visual upgrade for Google Analytics

This just in and not yet published on the official blog:

Google Anaytics redesigned the grey boxes with access to filters and user management. they also threw in an option to directly add a new profile.
Click thumbnail below for full size image:
New Google Analytics bottom menu

I for one find it more user friendly and more visible.

On another note, Google is trying harder to plug their Website Optimizer tool for multivariate testing

google website optimizer

Enjoy! 🙂

This just in : Coremetrics goes 3D

As published on PRNewsWire.com (full link), CoreMetrics is introducing a new release of their Web Analytics product.

Excerpts:

The new offering enables marketers to simultaneously track the multiple influences that impact each consumer at any point in the sales cycle, drawing on Coremetrics LIVE Profiles, the industry’s only complete record of all visitor behavior and cross-session activity. It provides unlimited insight into marketing campaigns along three dimensions: ability to draw new visitors to the site, nurture them along the conversion cycle, and trigger action.

Impact :

This is definitely going to impact WebSideStory‘s HBX, Visual Sciences and their Customer Analytics approach.

Stay tuned as the industry reacts.

Links:

It’s official: Avinash Kaushik joins Google

A unusally extensive post on the Google Analytics blog on the recent hiring of Avinash Kaushik.

Avinash, an internationally acclaimed Web Analytics guru, worked at Intuit until very recently and hinted at his career move as he prepared his new book “Web Analytics, one hour a day“.

I, for one, salute his decision! Go Avinash! 🙂

You can pre-order his book from Amazon.

Wii…b Analytics?

Nintendo WiiThe Nintendo Wii gaming console just launched very succesfully in Japan and North America at about $250.00 a pop. If you had not pre-ordered, you’re in for a long, cold, queue outside gaming outlets just to get one.

Once you get past the revolutionary control system – where you have to swing the controller as though wielding a tennis racket/sword/golf club/bowling ball, etc – you notice that the Wii includes the embedded version of the Opera web browser.

Continue reading “Wii…b Analytics?”