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Should you switch to Google Analytics’ Global Site Tag?

by Julien Coquet | Sep 11, 2017 | Digital Analytics @en, Evergreen

2019 UPDATE: In September of 2018, Apple rolled out its Intelligent Tracking Protection (ITP) 2.0 program. When ITP is activated, third-party cookies can only track a user’s activity across sites for 24 hours from the exact moment a user visits a website. After...

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