Creative uses of Google Tag Manager: site hacking/ripping

In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i’d share with you.

I recently saw my blog content got ripped and reposted on another website, laced with porn content. Here is how I fought back with the help of Google Tag Manager.

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Google Analytics adds support for TeleRemarketing in Universal Analytics

Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas “classic” Google Analytics got all the features: tighter integration with DoubleClick, remarketing, demographic information, etc.

The answer Google (and certified partners such as Hub’Sales) gave early adopters has always been “SOON”. Clearly that was not enough to sate the data appetites of our beloved analytics nerds.

I personally don’t see Google releasing DoubleClick integration any time soon. I was hoping they would release it at the same time as the San Francisco eMetrics summit in March, like they usually do. Then I figure they’d wait until September, when the Google Analytics Certified Partners conference usually happens – they make big announcements then.

So I figured i’d bid my time just like everyone else but I received this from the Google Universal Analytics product team a moment ago: before getting Remarketing, Google Universal Analytics is going to get native integration with Google Voice to provide TeleRemarketing support in Google Analytics.

If you use Google Voice to place telemarketing calls, its API will automatically export call data into Google Analytics, which you can then use as a remarketing list for classic GA. You can also export the list of phone numbers and resell them to telemarketing firms, using the standard export format. Qualified telemarketing lists will sell for more (or less) depending on how well qualified the leads are.

Don’t believe me? Maybe you shouldn’t. At any rate, tomorrow (April 2nd) stay tuned to the Google Analytics official blog for an announcement I’m sure you’ll appreciate 😉

Data Layer Google Tag Manager for WordPress

This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.
I talked about tag management best practices and mentioned my Google Tag Manager for WordPress implementation. In this post, I am sharing my setup with you.

Ready? Let’s modify your theme!
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Tag management is not a miracle cure

Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training.

The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below.
If you would like to receive a PDF copy of the slides or to book me as an analytics speaker for a conference, please use my contact form and I will make sure to assist you.

More Raspberry Pi and Google Universal Analytics goodness

Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness :-)

As you’ll see, I had a little spare time on my hands, so I shot a screencast on how to capture system events such as boot, reboot and shutdown sequences in Google Universal Analytics (UA). This can be useful when using UA for performance monitoring.

Because you’ve read my other posts on the subject of Google Universal Analytics and Raspberry Pi credit-card-sized computers and because I love the little thingies, here is more, but this times it’s more hands-on.

The video is available here or after the jump.

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