Google Analytics adds support for TeleRemarketing in Universal Analytics

Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas “classic” Google Analytics got all the features: tighter integration with DoubleClick, remarketing, demographic information, etc.

The answer Google (and certified partners such as Hub’Sales) gave early adopters has always been “SOON”. Clearly that was not enough to sate the data appetites of our beloved analytics nerds.

I personally don’t see Google releasing DoubleClick integration any time soon. I was hoping they would release it at the same time as the San Francisco eMetrics summit in March, like they usually do. Then I figure they’d wait until September, when the Google Analytics Certified Partners conference usually happens – they make big announcements then.

So I figured i’d bid my time just like everyone else but I received this from the Google Universal Analytics product team a moment ago: before getting Remarketing, Google Universal Analytics is going to get native integration with Google Voice to provide TeleRemarketing support in Google Analytics.

If you use Google Voice to place telemarketing calls, its API will automatically export call data into Google Analytics, which you can then use as a remarketing list for classic GA. You can also export the list of phone numbers and resell them to telemarketing firms, using the standard export format. Qualified telemarketing lists will sell for more (or less) depending on how well qualified the leads are.

Don’t believe me? Maybe you shouldn’t. At any rate, tomorrow (April 2nd) stay tuned to the Google Analytics official blog for an announcement I’m sure you’ll appreciate ;-)

Data Layer Google Tag Manager for WordPress

This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.
I talked about tag management best practices and mentioned my Google Tag Manager setup for WordPress. In this post, I am sharing my setup with you.

Ready? Let’s modify your theme!
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Tag management is not a miracle cure

Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training.

The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below.
If you would like to receive a PDF copy of the slides or to book me as an analytics speaker for a conference, please use my contact form and I will make sure to assist you.

More Raspberry Pi and Google Universal Analytics goodness

Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness :-)

As you’ll see, I had a little spare time on my hands, so I shot a screencast on how to capture system events such as boot, reboot and shutdown sequences in Google Universal Analytics (UA). This can be useful when using UA for performance monitoring.

Because you’ve read my other posts on the subject of Google Universal Analytics and Raspberry Pi credit-card-sized computers and because I love the little thingies, here is more, but this times it’s more hands-on.

The video is available here or after the jump.

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Tracking your dog with GPS and Google Universal Analytics

After posting on Google+ about my blog post on the measurement of offline stores with Google Universal Analytics, I got a dare by user Damion Brown from Melbourne, Australia, to track what his dog was doing using a similar method.

Damion: I’m sorry, mate. I’m afraid I have bad news and good news.

  • The bad news is: I don’t own a dog so I’m not sure as to what I’d want to track.
  • The good news is: I can give you pointers on how to do it. I have done enough tinkering in the last 2 weeks so I’ll let by blog readers do it this time around. You guys get to test (and prove) the concept yourself!

In this experiment, you will attempt the following: track your dog’s location (in 5 minute increments), in relationship to your house, with Google Universal Analytics.

I have a few ideas about that and I’ll be sharing them after the jump.

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Measuring offline store activity with Google Universal Analytics

Hi folks,

Here is another post about Google Universal Analytics, seeing how you seem to like them ;-)

Today we’re going to measure the performance of an offline store by testing 2 concepts:

  • measuring customers as they walk in/out of the store
  • measuring cash register transactions

Again, this is a proof of concept but feel free to expand upon it in your own store.

Ready? (Who am I kidding, you’re probably already giddy as a schoolgirl just reading this :D) Continue reading

Gmail activity in Google Universal Analytics

Hi folks,

Yes, you read that title right. As another proof of concept after server-side PDF tracking, in this post I will show you a method for measuring your Gmail activity with Google Universal Analytics.

Not that you *need* it, but it is a good example of the sort of upcoming applications for Universal!

Again, this post is not for the technically faint of heart. Still good to go? Buckle up and see you after the jump ;-)

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Track PDF downloads with Google Universal Analytics – no Javascript!

Hey kids, most of you have heard about the arrival of Google Analytics Universal.
This new version of Google Analytics is about:

  • revolutionizing analytics measurement with a unified protocol,
  • giving you a better, user-centric view of the customer experience via multiple platforms and devices,
  • giving you access to custom dimensions and metrics,
  • tracking offline activity (although you need *some* connectivity to send data home to the GA mothership)

In this post, I intend to share a technique / proof of concept for on-the-fly measurement of PDF files  downloads with Universal Analytics. Without Javacript.
Please note that n00bs are now strongly advised to leave this page (I can live with this bounce rate!) or continue at the risk of their own mental sanity.
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Google Analytics April’s Fool joke – 2013

Today, Google Analytics real-time reports are showing… unexpected traffic! ;-)

Looks like at any given time today, any Google Analytics account will show 41 visits from the International Space Station in the Real-time / Location report!

Use that as a filter and click on Sources and drill down ;-)

google analytics april fool 2013 ISS international space station