Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about. In this post, I describe a method to measure said impact without having to rely on preconceived ideas or resort to guesstimates. Of course, this is done with Google Analytics and Google Tag Manager, which, ironically, are also the target of adblocking plugins – but we’ll get into that later.
Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas “classic” Google Analytics got all the features: tighter integration with DoubleClick, remarketing, demographic information, etc.
The answer Google (and certified partners such as Hub’Sales) gave early adopters has always been “SOON”. Clearly that was not enough to sate the data appetites of our beloved analytics nerds.
I personally don’t see Google releasing DoubleClick integration any time soon. I was hoping they would release it at the same time as the San Francisco eMetrics summit in March, like they usually do. Then I figure they’d wait until September, when the Google Analytics Certified Partners conference usually happens – they make big announcements then.
So I figured i’d bid my time just like everyone else but I received this from the Google Universal Analytics product team a moment ago: before getting Remarketing, Google Universal Analytics is going to get native integration with Google Voice to provide TeleRemarketing support in Google Analytics.
If you use Google Voice to place telemarketing calls, its API will automatically export call data into Google Analytics, which you can then use as a remarketing list for classic GA. You can also export the list of phone numbers and resell them to telemarketing firms, using the standard export format. Qualified telemarketing lists will sell for more (or less) depending on how well qualified the leads are.
Don’t believe me? Maybe you shouldn’t. At any rate, tomorrow (April 2nd) stay tuned to the Google Analytics official blog for an announcement I’m sure you’ll appreciate 😉
This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.
I talked about tag management best practices and mentioned my Google Tag Manager for WordPress implementation. In this post, I am sharing my setup with you.
Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness
As you’ll see, I had a little spare time on my hands, so I shot a screencast on how to capture system events such as boot, reboot and shutdown sequences in Google Universal Analytics (UA). This can be useful when using UA for performance monitoring.
Damion: I’m sorry, mate. I’m afraid I have bad news and good news.
The bad news is: I don’t own a dog so I’m not sure as to what I’d want to track.
The good news is: I can give you pointers on how to do it. I have done enough tinkering in the last 2 weeks so I’ll let by blog readers do it this time around. You guys get to test (and prove) the concept yourself!
In this experiment, you will attempt the following: track your dog’s location (in 5 minute increments), in relationship to your house, with Google Universal Analytics.
I have a few ideas about that and I’ll be sharing them after the jump.
revolutionizing analytics measurement with a unified protocol,
giving you a better, user-centric view of the customer experience via multiple platforms and devices,
giving you access to custom dimensions and metrics,
tracking offline activity (although you need *some* connectivity to send data home to the GA mothership)
In this post, I intend to share a technique / proof of concept for on-the-fly measurement of PDF files downloads with Universal Analytics.Without Javacript.
Please note that n00bs are now strongly advised to leave this page (I can live with this bounce rate!) or continue at the risk of their own mental sanity. Continue reading →