by Julien Coquet | Mar 24, 2015 | Digital Analytics @en
In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i’d share with you. I recently saw my blog content got ripped and reposted on another website, laced with porn content. Here is how I fought back with the...
by Julien Coquet | Mar 31, 2014 | Web Analytics
Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas “classic” Google Analytics got all the features: tighter integration with DoubleClick, remarketing,...
by Julien Coquet | Jan 22, 2014 | Google Analytics, Web Analytics
[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe. I talked about tag management best practices and mentioned my Google Tag...
by Julien Coquet | Jan 22, 2014 | Web Analytics
Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training. The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below. If you would like to receive a PDF...
by Julien Coquet | Sep 18, 2013 | Digital Analytics @en
Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness 🙂 As you’ll see, I had a little spare time on my hands, so I shot a screencast on how to capture system events such as boot, reboot and shutdown sequences in Google Universal...
by Julien Coquet | Apr 12, 2013 | Current mood @en
After posting on Google+ about my blog post on the measurement of offline stores with Google Universal Analytics, I got a dare by user Damion Brown from Melbourne, Australia, to track what his dog was doing using a similar method. Damion: I’m sorry, mate....
by Julien Coquet | Apr 8, 2013 | Digital Analytics @en
Hi folks, Here is another post about Google Universal Analytics, seeing how you seem to like them 😉 Today we’re going to measure the performance of an offline store by testing 2 concepts: measuring customers as they walk in/out of the store measuring cash...
by Julien Coquet | Apr 6, 2013 | Digital Analytics @en
Hi folks, Yes, you read that title right. As another proof of concept after server-side PDF tracking, in this post I will show you a method for measuring your Gmail activity with Google Universal Analytics. Not that you *need* it, but it is a good example of the sort...
by Julien Coquet | Apr 5, 2013 | Digital Analytics @en
Hey kids, most of you have heard about the arrival of Google Analytics Universal. This new version of Google Analytics is about: revolutionizing analytics measurement with a unified protocol, giving you a better, user-centric view of the customer experience via...
by Julien Coquet | Apr 1, 2013 | Web Analytics
Today, Google Analytics real-time reports are showing… unexpected traffic! 😉 Looks like at any given time today, any Google Analytics account will show 41 visits from the International Space Station in the Real-time / Location report! Use that as a filter and...
