by Julien Coquet | Jun 6, 2018 | Evergreen, Google, Google Analytics, Google Tag Manager
So your website is equipped with Google Tag Manager (good).But your webmaster/IT contact is AWOL/bankrupt/defunct (bad).On top of that, let’s assume that you’re trying to debug something complex such as an e-commerce transaction but you have no way to...
by Julien Coquet | Sep 14, 2017 | Google, Google Analytics, Google Tag Manager
February 2019 EDIT: Google announced at Superweek Hungary the imminent release of tag templates, allowing for more tag flexibility! If you use Google Tag Manager on a daily basis like I do (or hourly in my case), you probably love the fact that you can tie in tags for...
by Julien Coquet | Sep 12, 2017 | Current mood, Evergreen
Here is a Google Universal Analytics Cheat Sheet to help you make sure you use the right parameters to track data on your websites and mobiles apps! Working on Hub’Scan means I need to master every single aspect of Google Universal Analytics data collection....
by Julien Coquet | Sep 11, 2017 | Digital Analytics @en, Evergreen
2020 October UPDATE: With the release of Google Analytics 4 (App+Web/Firebase), the old tracking code (analytics.js) is no longer supported, only GA4 and gtag.js are supported going forward. 2019 September UPDATE: In September of 2018, Apple rolled out its Intelligent...
by Julien Coquet | Sep 7, 2017 | Evergreen, Google, Google Analytics
You will be happy to learn that you can now embed DataStudio reports into your web pages. If, like me, you are a Google Data Studio junkie/power user, you may have felt frustrated by the lack of report embedding and integration into websites such as intranets....
by Julien Coquet | Jan 27, 2017 | Evergreen, Google Analytics
So you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer term because it will make your content both more accessible on mobile devices and more...
by Julien Coquet | Dec 8, 2016 | Evergreen, Google Analytics
Every month, I get quite a few questions about the bounce rate, a metric that is supposed to provide insights into visitor engagement. How much time did users really spend on a given page? Did they find what they were looking for? Why the heck do they leave my site...
by Julien Coquet | Jun 17, 2016 | Evergreen, Google Analytics
So I recently got dragged into multiple discussions about Google Analytics referrer spam and ways to effectively block it so that report data is clean and that channel attribution makes sense. In this (long) post, I’d like to share a method I’ve put...
by Julien Coquet | May 17, 2016 | Digital Analytics @en, Evergreen
If, like me, you handle enterprise customers with a significant number of websites (we’re talking hundreds, if not thousands), one of your worst nightmares is Google Analytics property ID Management. In this post, I’ll share with you one method I use to...
by Julien Coquet | Dec 29, 2015 | Digital Analytics, Evergreen, Google, Google Analytics, Google Tag Manager
Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about....
