Revisiting the bounce rate

Every month, I get quite a few questions about the bounce rate, a metric that is supposed to provide insights into visitor engagement. How much time did users really spend on a given page? Did they find what they were looking for? Why the heck do they leave my site...

Tag management is not a miracle cure

Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training. The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below. If you would like to receive a PDF...