[2024 update] Google Analytics 4 does not have a feature similar to the customTask instruction. As a result, unless you’re using the 360 version of… Read More »Consolidate traffic data from multiple sites/apps in Google Analytics
If there is an unsung hero in Google Analytics, it is definitely something called content groups (or content grouping). Never heard of it? It is hiding in plain sight, in your Google Analytics view settings, and can be set up in a couple of clicks. Once content groupings are set up, you will always want to use them 🙂
Ready? Get some coffee, snacks, and let’s go build some content groups.
Read More »Content groups in Google AnalyticsNothing is more annoying than visiting a website and getting spammed by pop-ups, right? I’m pretty sure your users resent that too so if you’re a digital marketer, you are not always in control of how some partner tags get fired. What if you could set up engagement-based triggers to add another layer of control? What if you could control tags based on page count?
In today’s post we’ll be looking at how to set this up with Google Tag Manager by using a simple rule to store and increment the number of page views in a cookie. Then we’ll build a trigger that fires tags after a set number of pages have been viewed.
Ready? Let’s go 🙂
Read More »Creating page-count-based triggers in Google Tag ManagerSo your website is equipped with Google Tag Manager (good).
But your webmaster/IT contact is AWOL/bankrupt/defunct (bad).
On top of that, let’s assume that you’re trying to debug something complex such as an e-commerce transaction but you have no way to place test orders to perform basic debugging.
Long story short: debugging Google Tag Manager can prove tricky! But fear not, here is one reliable method you can use!
February 2019 EDIT: Google announced at Superweek Hungary the imminent release of tag templates, allowing for more tag flexibility!
If you use Google Tag Manager on a daily basis like I do (or hourly in my case), you probably love the fact that you can tie in tags for the entire Google ecosystem, especially now that Google released native support for YouTube tracking.
Read More »Google Tag Manager prepares support for other major tags
Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about. In this post, I describe a method to measure said impact without having to rely on preconceived ideas or resort to guesstimates. Of course, this is done with Google Analytics and Google Tag Manager, which, ironically, are also the target of adblocking plugins – but we’ll get into that later.
Interested? See you after the jump!
Read More »Measuring the impact of adblocking with Google Analytics and GTM
In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i’d share with you.
I recently saw my blog content got ripped and reposted on another website, laced with porn content. Here is how I fought back with the help of Google Tag Manager.
Read More »Creative uses of Google Tag Manager: site hacking/ripping
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