by Julien Coquet | Feb 28, 2019 | Evergreen, Google, Google Analytics, Google Tag Manager
If you own multiple websites, you’ve often wondered how to consolidate traffic data from all your Web properties (or apps) into a single view – besides Excel, that is! Here is a quick guide on how to get this setup on all your sites, whether you use a tag...
by Julien Coquet | Feb 11, 2019 | Evergreen, Google, Google Analytics, Google Tag Manager
If there is an unsung hero in Google Analytics, it is definitely something called content groups (or content grouping). Never heard of it? It is hiding in plain sight, in your Google Analytics view settings, and can be set up in a couple of clicks. Once content...
by Julien Coquet | Jan 24, 2019 | Evergreen, Google, Google Analytics, Google Tag Manager
Nothing is more annoying than visiting a website and getting spammed by pop-ups, right? I’m pretty sure your users resent that too so if you’re a digital marketer, you are not always in control of how some partner tags get fired. What if you could set up...
by Julien Coquet | Jun 6, 2018 | Evergreen, Google, Google Analytics, Google Tag Manager
So your website is equipped with Google Tag Manager (good).But your webmaster/IT contact is AWOL/bankrupt/defunct (bad).On top of that, let’s assume that you’re trying to debug something complex such as an e-commerce transaction but you have no way to...
by Julien Coquet | Sep 14, 2017 | Google, Google Analytics, Google Tag Manager
February 2019 EDIT: Google announced at Superweek Hungary the imminent release of tag templates, allowing for more tag flexibility! If you use Google Tag Manager on a daily basis like I do (or hourly in my case), you probably love the fact that you can tie in tags for...
by Julien Coquet | Dec 29, 2015 | Digital Analytics, Evergreen, Google, Google Analytics, Google Tag Manager
Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about....
