Integrate Google Analytics tracking with Mailchimp
So you use Mailchimp and designed the ideal e-mail campaign? You felt great about the copy and the visuals and pressed SEND. Great! After your e-mail is sent, Mailchimp provides…
Latest posts
Consolidate traffic data from multiple sites/apps in Google Analytics
2025 update In a new post, I describe how server-side tag management can help achieve a similar result to customTask. 2024 update Google Analytics 4 does not have a feature…
Are Google Analytics campaign parameters really confusing?
The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would think that after all this time, digital…
Content groups in Google Analytics
If there is an unsung hero in Google Analytics, it is definitely something called content groups (or content grouping). Never heard of it? It is hiding in plain sight, in your…
Filtering language codes in Google Analytics
Ever looked at a language report in Google Analytics and getting confused because of all the seemingly duplicate values? This post shows you how to rationalize everything - or try…
Creating page-count-based triggers in Google Tag Manager
Nothing is more annoying than visiting a website and getting spammed by pop-ups, right? I'm pretty sure your users resent that too so if you're a digital marketer, you are not…
Debugging Google Tag Manager remotely
So your website is equipped with Google Tag Manager (good). But your webmaster/IT contact is AWOL/bankrupt/defunct (bad). On top of that, let's assume that you're trying to debug…
Google Tag Manager prepares support for other major tags
February 2019 EDIT: Google announced at Superweek Hungary the imminent release of tag templates, allowing for more tag flexibility! If you use Google Tag Manager on a daily basis…
Google Universal Analytics Cheat Sheet - Measurement Protocol Parameters
Here is a Google Universal Analytics Cheat Sheet to help you make sure you use the right parameters to track data on your websites and mobiles apps! Working on Hub'Scan means I…
Should you switch to Google Analytics' Global Site Tag?
2020 October UPDATE: With the release of Google Analytics 4 (App+Web/Firebase), the old tracking code (analytics.js) is no longer supported, only GA4 and gtag.js are supported…
How to embed DataStudio reports in Web pages
You will be happy to learn that you can now embed DataStudio reports into your web pages. If, like me, you are a Google Data Studio junkie/power user, you may have felt frustrated…
Tracking AMP pages with Google Analytics and Tag Manager
So you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer…