Hi folks, I just got back from the first ever edition of MeasureCamp Faro, in Portugal. As you may know, I’m a regular on the MeasureCamp unconference circuit. What is an unconference you ask? It’s essentially a knowledge exchange environment with no pre-arranged schedule. Participants show up and can decide to present on analytics-related topics….
So you use Mailchimp and designed the ideal e-mail campaign? You felt great about the copy and the visuals and pressed SEND. Great! After your e-mail is sent, Mailchimp provides you with reports and who received the email, who opened it and who clicked it. It also has a section about those pesky unsubscribers. But…
[2025 update] In a new post, I describe how server-side tag management can help achieve a similar result to customTask. [2024 update] Google Analytics 4 does not have a feature similar to the customTask instruction. As a result, unless you’re using the 360 version of GA4, you will need to send your tracking code multiple…
The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would think that after all this time, digital marketers would know how to use Google Analytics campaign parameters to accurately track marketing initiatives. The reality is far from ideal and nearly…
If there is an unsung hero in Google Analytics, it is definitely something called content groups (or content grouping). Never heard of it? It is hiding in plain sight, in your Google Analytics view settings, and can be set up in a couple of clicks. Once content groupings are set up, you will always want…
Ever looked at a language report in Google Analytics and getting confused because of all the seemingly duplicate values? This post shows you how to rationalize everything – or try to anyway 🙂
Nothing is more annoying than visiting a website and getting spammed by pop-ups, right? I’m pretty sure your users resent that too so if you’re a digital marketer, you are not always in control of how some partner tags get fired. What if you could set up engagement-based triggers to add another layer of control?…
So your website is equipped with Google Tag Manager (good).But your webmaster/IT contact is AWOL/bankrupt/defunct (bad).On top of that, let’s assume that you’re trying to debug something complex such as an e-commerce transaction but you have no way to place test orders to perform basic debugging.Long story short: debugging Google Tag Manager can prove tricky!…
February 2019 EDIT: Google announced at Superweek Hungary the imminent release of tag templates, allowing for more tag flexibility! If you use Google Tag Manager on a daily basis like I do (or hourly in my case), you probably love the fact that you can tie in tags for the entire Google ecosystem, especially now…
Here is a Google Universal Analytics Cheat Sheet to help you make sure you use the right parameters to track data on your websites and mobiles apps! Working on Hub’Scan means I need to master every single aspect of Google Universal Analytics data collection. This means I get to maintain an accurate, updated list of…