2020 October UPDATE: With the release of Google Analytics 4 (App+Web/Firebase), the old tracking code (analytics.js) is no longer supported, only GA4 and gtag.js are supported going forward. 2019 September UPDATE: In September of 2018, Apple rolled out its Intelligent Tracking Protection (ITP) 2.0 program. When ITP is activated, third-party cookies can only track a…

You will be happy to learn that you can now embed DataStudio reports into your web pages. If, like me, you are a Google Data Studio junkie/power user, you may have felt frustrated by the lack of report embedding and integration into websites such as intranets.

So you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer term because it will make your content both more accessible on mobile devices and more visible in Google search results. Having said…

Every month, I get quite a few questions about the bounce rate, a metric that is supposed to provide insights into visitor engagement. How much time did users really spend on a given page? Did they find what they were looking for? Why the heck do they leave my site right away instead of browsing…

So I recently got dragged into multiple discussions about Google Analytics referrer spam and ways to effectively block it so that report data is clean and that channel attribution makes sense. In this (long) post, I’d like to share a method I’ve put together to exclude Google Analytics referrer spam, which requires enlisting the help of…

If, like me, you handle enterprise customers with a significant number of websites (we’re talking hundreds, if not thousands), one of your worst nightmares is Google Analytics property ID Management. In this post, I’ll share with you one method I use to manage the Google Analytics property ID lists in Google Tag Manager, using an adaptable lookup table…

Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about. In this post, I describe a method to measure said impact without…

In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i’d share with you. I recently saw my blog content got ripped and reposted on another website, laced with porn content. Here is how I fought back with the help of Google Tag Manager.

Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas “classic” Google Analytics got all the features: tighter integration with DoubleClick, remarketing, demographic information, etc. The answer Google (and certified partners such as Hub’Sales) gave early adopters has always been “SOON”. Clearly that…

[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub [UPDATE] You guys are too lazy and prefer Duracell Tomi’s plugin 🙂 This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.I talked about tag management best practices and mentioned my Google Tag Manager data…