Revisiting the bounce rate
Every month, I get quite a few questions about the bounce rate, a metric that is supposed to provide insights into visitor engagement. How much time did users really spend on a…
Latest posts
How can I handle Google Analytics referrer spam?
So I recently got dragged into multiple discussions about Google Analytics referrer spam and ways to effectively block it so that report data is clean and that channel attribution…
Google Analytics property ID management with Google Tag Manager
If, like me, you handle enterprise customers with a significant number of websites (we're talking hundreds, if not thousands), one of your worst nightmares is Google Analytics…
Measuring the impact of adblocking with Google Analytics and GTM
Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with…
Creative uses of Google Tag Manager: site hacking/ripping
In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i'd share with you. I recently saw my blog content got ripped and reposted…
Google Analytics adds support for TeleRemarketing in Universal Analytics
Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas "classic" Google…
Google Tag Manager Data Layer for Wordpress
UPDATE Google Tag Manager Data Layer for Wordpress is now available on GitHub UPDATE You guys are too lazy and prefer Duracell Tomi's plugin :-) This year again, I was invited to…
Tag management is not a miracle cure
Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training. The presentation slides on "Tag Management is not a miracle cure" are…
More Raspberry Pi and Google Universal Analytics goodness
Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness :-) As you'll see, I had a little spare time on my hands, so I shot a screencast on how to…
Tracking your dog with GPS and Google Universal Analytics
After posting on Google+ about my blog post on the measurement of offline stores with Google Universal Analytics, I got a dare by user Damion Brown from Melbourne, Australia, to…
Measuring offline store activity with Google Universal Analytics
Hi folks, Here is another post about Google Universal Analytics, seeing how you seem to like them ;-) Today we're going to measure the performance of an offline store by testing 2…
Gmail activity in Google Universal Analytics
Hi folks, Yes, you read that title right. As another proof of concept after server-side PDF tracking, in this post I will show you a method for measuring your Gmail activity with…