Julien Coquet writes about web analytics, tag management, data quality and measurement.https://juliencoquet.com/enhttps://juliencoquet.com/2026/09/23/back-on-the-conference-trail-2026-2027/https://juliencoquet.com/2026/09/23/back-on-the-conference-trail-2026-2027/Hello boys and girls! In these troubled times, here is a quick update on data events I will be attending and, for some of them, speaking at: - October 6-7: Piano Academy,…Wed, 23 Sep 2026 09:24:50 GMThttps://juliencoquet.com/2025/11/13/measure-page-reading-and-dropoff-times/https://juliencoquet.com/2025/11/13/measure-page-reading-and-dropoff-times/For decades, marketers and publishers have been obsessed with page views, average time on site, and - of course - the bounce rate. Sadly, these KPIs often leave stakeholders…Thu, 13 Nov 2025 10:30:00 GMThttps://juliencoquet.com/2025/10/27/ai-is-intellectual-fraud/https://juliencoquet.com/2025/10/27/ai-is-intellectual-fraud/From MeasureCamp Paris, June 14, 2025 So I walked into a packed room for my second session on AI. Apparently, “reason 3 will surprise you!” worked as a subtle clickbait hook on my…Mon, 27 Oct 2025 12:30:00 GMThttps://juliencoquet.com/2025/10/20/opt-out-of-linkedin-ai-before-november-3/https://juliencoquet.com/2025/10/20/opt-out-of-linkedin-ai-before-november-3/Starting on November 3, 2025, LinkedIn will start to use some data from members to train content-generating AI models. That data can be from user profiles but also from posts and…Mon, 20 Oct 2025 11:33:57 GMThttps://juliencoquet.com/2025/09/29/traffic-consolidation-with-server-side-tag-management/https://juliencoquet.com/2025/09/29/traffic-consolidation-with-server-side-tag-management/When you manage data for multiple websites and mobile applications, you will be tempted - with good reason - to consolidate the data into a single data source. Because we are now…Mon, 29 Sep 2025 01:00:00 GMThttps://juliencoquet.com/2025/01/06/on-expertise-and-client-relationships/https://juliencoquet.com/2025/01/06/on-expertise-and-client-relationships/If you watched Better Call Saul, there is this episode where Kim Wexler, the attorney for large fictional bank Mesa Verde, fires them as a client after they repeatedly ignore her…Mon, 06 Jan 2025 09:00:00 GMThttps://juliencoquet.com/2024/09/17/google-analytics-4-now-offers-benchmarking/https://juliencoquet.com/2024/09/17/google-analytics-4-now-offers-benchmarking/Google Analytics 4 has introduced a benchmarking feature, enabling businesses to compare their performance against industry peers. While this functionality was previously…Tue, 17 Sep 2024 08:00:00 GMThttps://juliencoquet.com/2024/04/10/new-post-on-medium-on-cookie-death/https://juliencoquet.com/2024/04/10/new-post-on-medium-on-cookie-death/I just published a new post on Medium in which I finally put the "death of the cookie" hoopla to rest. Read the article : Cookies are delicious and I just can't getWed, 10 Apr 2024 11:07:27 GMThttps://juliencoquet.com/2020/10/14/google-analytics-v4-is-all-grown-up-and-finally-a-freemium-product/https://juliencoquet.com/2020/10/14/google-analytics-v4-is-all-grown-up-and-finally-a-freemium-product/What if Google Analytics v4 (App+Web) was the best thing to happen to Google Analytics in the last 15 years? Will it finally give all the insights? Can I get free access to GA360?…Wed, 14 Oct 2020 15:35:54 GMThttps://juliencoquet.com/2020/06/27/apple-itp-safari-analytics-trackers-a-flowchart/https://juliencoquet.com/2020/06/27/apple-itp-safari-analytics-trackers-a-flowchart/After all the hoopla around Safari v14 and unfounded rumors about Safari blocking Google Analytics, here is a handy flowchart to know where your digital marketing data collection…Sat, 27 Jun 2020 18:26:48 GMThttps://juliencoquet.com/2020/01/21/google-analytics-ecommerce-upload-product-data-with-google-sheets/https://juliencoquet.com/2020/01/21/google-analytics-ecommerce-upload-product-data-with-google-sheets/In this post, I will show you how to streamline your eCommerce tracking implementation and upload product data to Google Analytics. From a remote CSV file. Over Google Sheets.…Tue, 21 Jan 2020 22:32:53 GMThttps://juliencoquet.com/2019/06/30/measurecamp-faro-2019-awesome-first-edition/https://juliencoquet.com/2019/06/30/measurecamp-faro-2019-awesome-first-edition/Hi folks, I just got back from the first ever edition of MeasureCamp Faro, in Portugal. As you may know, I'm a regular on the MeasureCamp unconference circuit. What is an…Sun, 30 Jun 2019 16:55:40 GMThttps://juliencoquet.com/2019/03/11/integrate-google-analytics-tracking-with-mailchimp/https://juliencoquet.com/2019/03/11/integrate-google-analytics-tracking-with-mailchimp/So you use Mailchimp and designed the ideal e-mail campaign? You felt great about the copy and the visuals and pressed SEND. Great! After your e-mail is sent, Mailchimp provides…Mon, 11 Mar 2019 17:00:27 GMThttps://juliencoquet.com/2019/02/28/consolidate-traffic-data-across-sites-google-analytics/https://juliencoquet.com/2019/02/28/consolidate-traffic-data-across-sites-google-analytics/2025 update In a new post, I describe how server-side tag management can help achieve a similar result to customTask. 2024 update Google Analytics 4 does not have a feature…Thu, 28 Feb 2019 15:00:23 GMThttps://juliencoquet.com/2019/02/15/are-google-analytics-campaign-parameters-really-confusing/https://juliencoquet.com/2019/02/15/are-google-analytics-campaign-parameters-really-confusing/The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would think that after all this time, digital…Fri, 15 Feb 2019 18:47:26 GMThttps://juliencoquet.com/2019/02/11/content-groups-in-google-analytics/https://juliencoquet.com/2019/02/11/content-groups-in-google-analytics/If there is an unsung hero in Google Analytics, it is definitely something called content groups (or content grouping). Never heard of it? It is hiding in plain sight, in your…Mon, 11 Feb 2019 23:00:13 GMThttps://juliencoquet.com/2019/02/08/filtering-language-codes-in-google-analytics/https://juliencoquet.com/2019/02/08/filtering-language-codes-in-google-analytics/Ever looked at a language report in Google Analytics and getting confused because of all the seemingly duplicate values? This post shows you how to rationalize everything - or try…Fri, 08 Feb 2019 11:05:14 GMThttps://juliencoquet.com/2019/01/24/page-count-triggers-google-tag-manager/https://juliencoquet.com/2019/01/24/page-count-triggers-google-tag-manager/Nothing is more annoying than visiting a website and getting spammed by pop-ups, right? I'm pretty sure your users resent that too so if you're a digital marketer, you are not…Thu, 24 Jan 2019 16:33:12 GMThttps://juliencoquet.com/2018/06/06/debugging-google-tag-manager-remotely/https://juliencoquet.com/2018/06/06/debugging-google-tag-manager-remotely/So your website is equipped with Google Tag Manager (good). But your webmaster/IT contact is AWOL/bankrupt/defunct (bad). On top of that, let's assume that you're trying to debug…Wed, 06 Jun 2018 09:29:07 GMThttps://juliencoquet.com/2017/09/14/google-tag-manager-prepares-support-major-tags/https://juliencoquet.com/2017/09/14/google-tag-manager-prepares-support-major-tags/February 2019 EDIT: Google announced at Superweek Hungary the imminent release of tag templates, allowing for more tag flexibility! If you use Google Tag Manager on a daily basis…Thu, 14 Sep 2017 08:25:13 GMThttps://juliencoquet.com/2017/09/12/google-universal-analytics-cheat-sheet-measurement-protocol/https://juliencoquet.com/2017/09/12/google-universal-analytics-cheat-sheet-measurement-protocol/Here is a Google Universal Analytics Cheat Sheet to help you make sure you use the right parameters to track data on your websites and mobiles apps! Working on Hub'Scan means I…Tue, 12 Sep 2017 16:22:36 GMThttps://juliencoquet.com/2017/09/11/switch-google-analytics-global-site-tag/https://juliencoquet.com/2017/09/11/switch-google-analytics-global-site-tag/2020 October UPDATE: With the release of Google Analytics 4 (App+Web/Firebase), the old tracking code (analytics.js) is no longer supported, only GA4 and gtag.js are supported…Mon, 11 Sep 2017 15:32:22 GMThttps://juliencoquet.com/2017/09/07/embed-datastudio-web-pages/https://juliencoquet.com/2017/09/07/embed-datastudio-web-pages/You will be happy to learn that you can now embed DataStudio reports into your web pages. If, like me, you are a Google Data Studio junkie/power user, you may have felt frustrated…Thu, 07 Sep 2017 14:23:37 GMThttps://juliencoquet.com/2017/01/27/tracking-amp-pages-with-google-analytics-and-tag-manager-2/https://juliencoquet.com/2017/01/27/tracking-amp-pages-with-google-analytics-and-tag-manager-2/So you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer…Fri, 27 Jan 2017 18:19:10 GMThttps://juliencoquet.com/2016/12/08/revisiting-the-bounce-rate/https://juliencoquet.com/2016/12/08/revisiting-the-bounce-rate/Every month, I get quite a few questions about the bounce rate, a metric that is supposed to provide insights into visitor engagement. How much time did users really spend on a…Thu, 08 Dec 2016 15:35:30 GMThttps://juliencoquet.com/2016/06/17/how-can-handle-google-analytics-referrer-spam/https://juliencoquet.com/2016/06/17/how-can-handle-google-analytics-referrer-spam/So I recently got dragged into multiple discussions about Google Analytics referrer spam and ways to effectively block it so that report data is clean and that channel attribution…Fri, 17 Jun 2016 14:13:28 GMThttps://juliencoquet.com/2016/05/17/google-analytics-property-id-management-with-google-tag-manager/https://juliencoquet.com/2016/05/17/google-analytics-property-id-management-with-google-tag-manager/If, like me, you handle enterprise customers with a significant number of websites (we're talking hundreds, if not thousands), one of your worst nightmares is Google Analytics…Tue, 17 May 2016 22:40:33 GMThttps://juliencoquet.com/2015/12/29/measuring-the-impact-of-adblocking-with-google-analytics/https://juliencoquet.com/2015/12/29/measuring-the-impact-of-adblocking-with-google-analytics/Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with…Tue, 29 Dec 2015 15:44:03 GMThttps://juliencoquet.com/2015/03/24/creative-uses-of-google-tag-manager-site-hacking-ripping/https://juliencoquet.com/2015/03/24/creative-uses-of-google-tag-manager-site-hacking-ripping/In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i'd share with you. I recently saw my blog content got ripped and reposted…Tue, 24 Mar 2015 16:37:55 GMThttps://juliencoquet.com/2014/03/31/google-analytics-adds-support-for-teleremarketing-in-universal-analytics/https://juliencoquet.com/2014/03/31/google-analytics-adds-support-for-teleremarketing-in-universal-analytics/Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas "classic" Google…Mon, 31 Mar 2014 23:29:51 GMT