Apple ITP, Safari & analytics trackers – a flowchart

So your website is equipped with Google Tag Manager (good).But your webmaster/IT contact is AWOL/bankrupt/defunct (bad).On top of that, let’s assume that you’re trying to debug something complex such as an e-commerce transaction but you have no way to place test orders to perform basic debugging.Long story short: debugging Google Tag Manager can prove tricky!…

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Google just updated its real-time reporting capabilities in Google Analytics. Obviously, real-time reporting only serves as a snapshot of your site’s traffic but Google managed to make it fun and useful – again.

In March 2012, Google Analytics launched an update to its reporting interface that was split into three tabs: home, standard and custom reports. This update mainly allowed for isolated Adwords reporting as well as real-time reports. In practice, going the extra click to get to real-time reports annoyed users more than anything else. The January 15, 2013 update rolled…

KPI Therapist Implementation Surgeon Data Chiropractor (my personal favorite, coined in 2011 and later during the SuperWeek conference in January 2012) What is your favorite job title? Web analyst? Digital analyst? Data scientist? (only if you live in California apparently)

The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would think that after all this time, digital marketers would know how to use Google Analytics campaign parameters to accurately track marketing initiatives. The reality is far from ideal and nearly…