Apple ITP, Safari & analytics trackers – a flowchart

2020 October UPDATE: With the release of Google Analytics 4 (App+Web/Firebase), the old tracking code (analytics.js) is no longer supported, only GA4 and gtag.js are supported going forward. 2019 September UPDATE: In September of 2018, Apple rolled out its Intelligent Tracking Protection (ITP) 2.0 program. When ITP is activated, third-party cookies can only track a…

Hi folks, Here is another post about Google Universal Analytics, seeing how you seem to like them 😉 Today we’re going to measure the performance of an offline store by testing 2 concepts: measuring customers as they walk in/out of the store measuring cash register transactions Again, this is a proof of concept but feel…

So I recently got dragged into multiple discussions about Google Analytics referrer spam and ways to effectively block it so that report data is clean and that channel attribution makes sense. In this (long) post, I’d like to share a method I’ve put together to exclude Google Analytics referrer spam, which requires enlisting the help of…

The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would think that after all this time, digital marketers would know how to use Google Analytics campaign parameters to accurately track marketing initiatives. The reality is far from ideal and nearly…

Hi folks, Yes, you read that title right. As another proof of concept after server-side PDF tracking, in this post I will show you a method for measuring your Gmail activity with Google Universal Analytics. Not that you *need* it, but it is a good example of the sort of upcoming applications for Universal! Again,…