[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub [UPDATE] You guys are too lazy and prefer Duracell Tomi’s plugin 🙂 This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.I talked about tag management best practices and mentioned my Google Tag Manager data…

Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training. The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below. If you would like to receive a PDF copy of the slides or to book me as an analytics…

Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness 🙂 As you’ll see, I had a little spare time on my hands, so I shot a screencast on how to capture system events such as boot, reboot and shutdown sequences in Google Universal Analytics (UA). This can be useful when using…

After posting on Google+ about my blog post on the measurement of offline stores with Google Universal Analytics, I got a dare by user Damion Brown from Melbourne, Australia, to track what his dog was doing using a similar method. Damion: I’m sorry, mate. I’m afraid I have bad news and good news. The bad news…

Hi folks, Here is another post about Google Universal Analytics, seeing how you seem to like them 😉 Today we’re going to measure the performance of an offline store by testing 2 concepts: measuring customers as they walk in/out of the store measuring cash register transactions Again, this is a proof of concept but feel…

Hi folks, Yes, you read that title right. As another proof of concept after server-side PDF tracking, in this post I will show you a method for measuring your Gmail activity with Google Universal Analytics. Not that you *need* it, but it is a good example of the sort of upcoming applications for Universal! Again,…

In this post, I intend to share a technique / proof of concept for on-the-fly measurement of PDF files  downloads with Universal Analytics. Without Javacript. Please note that n00bs are now strongly advised to leave this page (I can live with this bounce rate!) or continue at the risk of their own mental sanity. Most of you…

Today, Google Analytics real-time reports are showing… unexpected traffic! 😉 Looks like at any given time today, any Google Analytics account will show 41 visits from the International Space Station in the Real-time / Location report! Use that as a filter and click on Sources and drill down 😉

Google just updated its real-time reporting capabilities in Google Analytics. Obviously, real-time reporting only serves as a snapshot of your site’s traffic but Google managed to make it fun and useful – again.

Until Google’s Universal Analytics is rolled out we have little to no capability in Google Analytics for tracking unique visitors. Here is a little trick to capture “visitors” to your website.