Today, Google Analytics real-time reports are showing… unexpected traffic! 😉
Looks like at any given time today, any Google Analytics account will show 41 visits from the International Space Station in the Real-time / Location report!
Use that as a filter and click on Sources and drill down 😉
Google just updated its real-time reporting capabilities in Google Analytics. Obviously, real-time reporting only serves as a snapshot of your site’s traffic but Google managed to make it fun and useful – again.
What if Google Analytics v4 (App+Web) was the best thing to happen to Google Analytics in the last 15 years? Will it finally give all the insights? Can I get free access to GA360? Will it cure cancer? Will it revive Steve Jobs? All I know is that my data is going to be a…
Hi folks, I just got back from the first ever edition of MeasureCamp Faro, in Portugal. As you may know, I’m a regular on the MeasureCamp unconference circuit. What is an unconference you ask? It’s essentially a knowledge exchange environment with no pre-arranged schedule. Participants show up and can decide to present on analytics-related topics….
So I recently got dragged into multiple discussions about Google Analytics referrer spam and ways to effectively block it so that report data is clean and that channel attribution makes sense. In this (long) post, I’d like to share a method I’ve put together to exclude Google Analytics referrer spam, which requires enlisting the help of…
From MeasureCamp Paris, June 14, 2025 So I walked into a packed room for my second session on AI. Apparently, “reason #3 will surprise you!” worked as a subtle clickbait hook on my session card. No pressure! I did not build a slide deck for once so I‘m sharing a write-up of the session below.
Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training. The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below. If you would like to receive a PDF copy of the slides or to book me as an analytics…