Today, Google Analytics real-time reports are showing… unexpected traffic! 😉
Looks like at any given time today, any Google Analytics account will show 41 visits from the International Space Station in the Real-time / Location report!
Use that as a filter and click on Sources and drill down 😉
As a follow-up to my post on (not provided) , in this post I give you *one* of the methods I use for capturing “(not provided)” keywords in Google Analytics. Just to be clear this solution is far from perfect and you will remain frustrated. As I said in my previous post, short of a Google…
Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about. In this post, I describe a method to measure said impact without…
So I recently got dragged into multiple discussions about Google Analytics referrer spam and ways to effectively block it so that report data is clean and that channel attribution makes sense. In this (long) post, I’d like to share a method I’ve put together to exclude Google Analytics referrer spam, which requires enlisting the help of…
Nothing is more annoying than visiting a website and getting spammed by pop-ups, right? I’m pretty sure your users resent that too so if you’re a digital marketer, you are not always in control of how some partner tags get fired. What if you could set up engagement-based triggers to add another layer of control?…
Starting on November 3, 2025, LinkedIn will start to use some data from members to train content-generating AI models. That data can be from user profiles but also from posts and other user-generated, or user-provided content. Not that they haven’t used your data in the past, but better late than never, am I right? At…
After all the hoopla around Safari v14 and unfounded rumors about Safari blocking Google Analytics, here is a handy flowchart to know where your digital marketing data collection stands: