New post on Medium on cookie death

Hi folks, Here is another post about Google Universal Analytics, seeing how you seem to like them 😉 Today we’re going to measure the performance of an offline store by testing 2 concepts: measuring customers as they walk in/out of the store measuring cash register transactions Again, this is a proof of concept but feel…

If there is an unsung hero in Google Analytics, it is definitely something called content groups (or content grouping). Never heard of it? It is hiding in plain sight, in your Google Analytics view settings, and can be set up in a couple of clicks. Once content groupings are set up, you will always want…

2020 October UPDATE: With the release of Google Analytics 4 (App+Web/Firebase), the old tracking code (analytics.js) is no longer supported, only GA4 and gtag.js are supported going forward. 2019 September UPDATE: In September of 2018, Apple rolled out its Intelligent Tracking Protection (ITP) 2.0 program. When ITP is activated, third-party cookies can only track a…

In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i’d share with you. I recently saw my blog content got ripped and reposted on another website, laced with porn content. Here is how I fought back with the help of Google Tag Manager.

[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub [UPDATE] You guys are too lazy and prefer Duracell Tomi’s plugin 🙂 This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.I talked about tag management best practices and mentioned my Google Tag Manager data…