New post on Medium on cookie death

When you manage data for multiple websites and mobile applications, you will be tempted – with good reason – to consolidate the data into a single data source. Because we are now slimming down our data footprint, this post shows how to achieve data consolidation using server-side tag management. The post will be focusing for…

From MeasureCamp Paris, June 14, 2025 So I walked into a packed room for my second session on AI. Apparently, “reason #3 will surprise you!” worked as a subtle clickbait hook on my session card. No pressure! I did not build a slide deck for once so I‘m sharing a write-up of the session below.

Google Analytics 4 has introduced a benchmarking feature, enabling businesses to compare their performance against industry peers. While this functionality was previously available in the now defunct Universal Analytics, GA4 offers enhanced standardization through the use of reserved and recommended events, providing more accurate and reliable comparisons. The process for enabling benchmarking in Google Analytics…