New post on Medium on cookie death
I just published a new post on Medium in which I finally put the “death of the cookie” hoopla to rest.
Read the article : Cookies are delicious and I just can’t get enough
I just published a new post on Medium in which I finally put the “death of the cookie” hoopla to rest.
Read the article : Cookies are delicious and I just can’t get enough
When you manage data for multiple websites and mobile applications, you will be tempted – with good reason – to consolidate the data into a single data source. Because we are now slimming down our data footprint, this post shows how to achieve data consolidation using server-side tag management. The post will be focusing for…
So I recently got dragged into multiple discussions about Google Analytics referrer spam and ways to effectively block it so that report data is clean and that channel attribution makes sense. In this (long) post, I’d like to share a method I’ve put together to exclude Google Analytics referrer spam, which requires enlisting the help of…
If you work in digital analytics or SEO, by now you’ve heard about the web tracking phenomenon that is (not provided). Since the end of 2011, Google has implemented measures to respect the privacy of Internet users on the words and expressions they use on its search engine. Specifically, Google is gradually switching searches to…
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After posting on Google+ about my blog post on the measurement of offline stores with Google Universal Analytics, I got a dare by user Damion Brown from Melbourne, Australia, to track what his dog was doing using a similar method. Damion: I’m sorry, mate. I’m afraid I have bad news and good news. The bad news…
The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would think that after all this time, digital marketers would know how to use Google Analytics campaign parameters to accurately track marketing initiatives. The reality is far from ideal and nearly…