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Google Analytics property ID management with Google Tag Manager

If, like me, you handle enterprise customers with a significant number of websites (we’re talking hundreds, if not thousands), one of your worst nightmares is Google Analytics property ID Management.

In this post, I’ll share with you one method I use to manage the Google Analytics property ID lists in Google Tag Manager, using an adaptable lookup table system.

[EDIT: 18 May, 2016 – code supports regular expressions]

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Measuring the impact of adblocking with Google Analytics and GTM

adblock extension for Google Chrome and FirefoxLately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about. In this post, I describe a method to measure said impact without having to rely on preconceived ideas or resort to guesstimates. Of course, this is done with Google Analytics and Google Tag Manager, which, ironically, are also the target of adblocking plugins – but we’ll get into that later.

Interested? See you after the jump!

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Google Tag Manager Data Layer for WordPress

[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub

[UPDATE] You guys are too lazy and prefer Duracell Tomi’s plugin 🙂

This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.
I talked about tag management best practices and mentioned my Google Tag Manager data layer for WordPress implementation. In this post, I am sharing my setup with you.

Ready? Let’s modify your theme!

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More Raspberry Pi and Google Universal Analytics goodness

Hi folks, get ready for more Raspberry Pi and Google Universal Analytics goodness 🙂

As you’ll see, I had a little spare time on my hands, so I shot a screencast on how to capture system events such as boot, reboot and shutdown sequences in Google Universal Analytics (UA). This can be useful when using UA for performance monitoring.

Because you’ve read my other posts on the subject of Google Universal Analytics and Raspberry Pi credit-card-sized computers and because I love the little thingies, here is more, but this times it’s more hands-on.

The video is available here or after the jump.

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Tracking your dog with GPS and Google Universal Analytics

After posting on Google+ about my blog post on the measurement of offline stores with Google Universal Analytics, I got a dare by user Damion Brown from Melbourne, Australia, to track what his dog was doing using a similar method.

Damion: I’m sorry, mate. I’m afraid I have bad news and good news.

  • The bad news is: I don’t own a dog so I’m not sure as to what I’d want to track.
  • The good news is: I can give you pointers on how to do it. I have done enough tinkering in the last 2 weeks so I’ll let by blog readers do it this time around. You guys get to test (and prove) the concept yourself!

In this experiment, you will attempt the following: track your dog’s location (in 5 minute increments), in relationship to your house, with Google Universal Analytics.

I have a few ideas about that and I’ll be sharing them after the jump.

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Measuring offline store activity with Google Universal Analytics

Hi folks,

Here is another post about Google Universal Analytics, seeing how you seem to like them 😉

Today we’re going to measure the performance of an offline store by testing 2 concepts:

  • measuring customers as they walk in/out of the store
  • measuring cash register transactions

Again, this is a proof of concept but feel free to expand upon it in your own store.

Ready? (Who am I kidding, you’re probably already giddy as a schoolgirl just reading this :D)Read More »Measuring offline store activity with Google Universal Analytics

Gmail activity in Google Universal Analytics

Hi folks,

Yes, you read that title right. As another proof of concept after server-side PDF tracking, in this post I will show you a method for measuring your Gmail activity with Google Universal Analytics.

Not that you *need* it, but it is a good example of the sort of upcoming applications for Universal!

Again, this post is not for the technically faint of heart. Still good to go? Buckle up and see you after the jump 😉

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