Guillaume (age 2) just got his first BlackBerry! :D

Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about. In this post, I describe a method to measure said impact without…

In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i’d share with you. I recently saw my blog content got ripped and reposted on another website, laced with porn content. Here is how I fought back with the help of Google Tag Manager.

If, like me, you handle enterprise customers with a significant number of websites (we’re talking hundreds, if not thousands), one of your worst nightmares is Google Analytics property ID Management. In this post, I’ll share with you one method I use to manage the Google Analytics property ID lists in Google Tag Manager, using an adaptable lookup table…

So you use Mailchimp and designed the ideal e-mail campaign? You felt great about the copy and the visuals and pressed SEND. Great! After your e-mail is sent, Mailchimp provides you with reports and who received the email, who opened it and who clicked it. It also has a section about those pesky unsubscribers. But…

In March 2012, Google Analytics launched an update to its reporting interface that was split into three tabs: home, standard and custom reports. This update mainly allowed for isolated Adwords reporting as well as real-time reports. In practice, going the extra click to get to real-time reports annoyed users more than anything else. The January 15, 2013 update rolled…

So I recently got dragged into multiple discussions about Google Analytics referrer spam and ways to effectively block it so that report data is clean and that channel attribution makes sense. In this (long) post, I’d like to share a method I’ve put together to exclude Google Analytics referrer spam, which requires enlisting the help of…