Guillaume (age 2) just got his first BlackBerry! :D

In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i’d share with you. I recently saw my blog content got ripped and reposted on another website, laced with porn content. Here is how I fought back with the help of Google Tag Manager.

As a follow-up to my post on (not provided) , in this post I give you *one* of the methods I use for capturing “(not provided)” keywords in Google Analytics. Just to be clear this solution is far from perfect and you will remain frustrated. As I said in my previous post, short of a Google…

So you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer term because it will make your content both more accessible on mobile devices and more visible in Google search results. Having said…

I just published a new post on Medium in which I finally put the “death of the cookie” hoopla to rest. Read the article : Cookies are delicious and I just can’t get enough

If you watched Better Call Saul, there is this episode where Kim Wexler, the attorney for large fictional bank Mesa Verde, fires them as a client after they repeatedly ignore her expert legal advice. In the full episode, Saul Goodman was great at goading the client further towards ruin by playing on their emotions, while she…

Here is a Google Universal Analytics Cheat Sheet to help you make sure you use the right parameters to track data on your websites and mobiles apps! Working on Hub’Scan means I need to master every single aspect of Google Universal Analytics data collection. This means I get to maintain an accurate, updated list of…