The 2012 Olympic Summer Games in London just closed! Here is the occasion to congratulate all participating athletes and look back at a few years worth of medals. Click here for a data visualization made with Tableau Software Powered by Tableau
The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would think that after all this time, digital marketers would know how to use Google Analytics campaign parameters to accurately track marketing initiatives. The reality is far from ideal and nearly…
You will be happy to learn that you can now embed DataStudio reports into your web pages. If, like me, you are a Google Data Studio junkie/power user, you may have felt frustrated by the lack of report embedding and integration into websites such as intranets.
KPI Therapist Implementation Surgeon Data Chiropractor (my personal favorite, coined in 2011 and later during the SuperWeek conference in January 2012) What is your favorite job title? Web analyst? Digital analyst? Data scientist? (only if you live in California apparently)
Hey kids, this post is just a quick tip to better visualize your Google Analytics data in terms of performance. Sure, there are lots of ways to visually compare and analyze data directly in Google Analytics – or any other digital analytics solution for that matter. But bear with me and I’ll show you a…
Google Analytics 4 has introduced a benchmarking feature, enabling businesses to compare their performance against industry peers. While this functionality was previously available in the now defunct Universal Analytics, GA4 offers enhanced standardization through the use of reserved and recommended events, providing more accurate and reliable comparisons. The process for enabling benchmarking in Google Analytics…
