When you manage data for multiple websites and mobile applications, you will be tempted – with good reason – to consolidate the data into a single data source. Because we are now slimming down our data footprint, this post shows how to achieve data consolidation using server-side tag management. The post will be focusing for…
KPI Therapist Implementation Surgeon Data Chiropractor (my personal favorite, coined in 2011 and later during the SuperWeek conference in January 2012) What is your favorite job title? Web analyst? Digital analyst? Data scientist? (only if you live in California apparently)
So your website is equipped with Google Tag Manager (good).But your webmaster/IT contact is AWOL/bankrupt/defunct (bad).On top of that, let’s assume that you’re trying to debug something complex such as an e-commerce transaction but you have no way to place test orders to perform basic debugging.Long story short: debugging Google Tag Manager can prove tricky!…
If, like me, you handle enterprise customers with a significant number of websites (we’re talking hundreds, if not thousands), one of your worst nightmares is Google Analytics property ID Management. In this post, I’ll share with you one method I use to manage the Google Analytics property ID lists in Google Tag Manager, using an adaptable lookup table…
Nothing is more annoying than visiting a website and getting spammed by pop-ups, right? I’m pretty sure your users resent that too so if you’re a digital marketer, you are not always in control of how some partner tags get fired. What if you could set up engagement-based triggers to add another layer of control?…
Hey kids, this post is just a quick tip to better visualize your Google Analytics data in terms of performance. Sure, there are lots of ways to visually compare and analyze data directly in Google Analytics – or any other digital analytics solution for that matter. But bear with me and I’ll show you a…
