Blizzard in French Provence: Day 2!

If you work in digital analytics or SEO, by now you’ve heard about the web tracking phenomenon that is (not provided). Since the end of 2011, Google has implemented measures to respect the privacy of Internet users on the words and expressions they use on its search engine. Specifically, Google is gradually switching searches to…

So you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer term because it will make your content both more accessible on mobile devices and more visible in Google search results. Having said…

If you watched Better Call Saul, there is this episode where Kim Wexler, the attorney for large fictional bank Mesa Verde, fires them as a client after they repeatedly ignore her expert legal advice. In the full episode, Saul Goodman was great at goading the client further towards ruin by playing on their emotions, while she…

The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would think that after all this time, digital marketers would know how to use Google Analytics campaign parameters to accurately track marketing initiatives. The reality is far from ideal and nearly…

In my series on creative uses of Google Tag Manager and Analytics, here is a specific use case I thought i’d share with you. I recently saw my blog content got ripped and reposted on another website, laced with porn content. Here is how I fought back with the help of Google Tag Manager.

Hi folks, Rebounding on a discussion with my colleagues at LunaMetrics, there is definitely a need to measure the impact of the “long tail” in SEO, especially depending on the variety of keywords used. This is called NOK or number of keywords.