Hi folks, Here is another post about Google Universal Analytics, seeing how you seem to like them 😉 Today we’re going to measure the performance of an offline store by testing 2 concepts: measuring customers as they walk in/out of the store measuring cash register transactions Again, this is a proof of concept but feel…
Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about. In this post, I describe a method to measure said impact without…
Until Google’s Universal Analytics is rolled out we have little to no capability in Google Analytics for tracking unique visitors. Here is a little trick to capture “visitors” to your website.
Google just updated its real-time reporting capabilities in Google Analytics. Obviously, real-time reporting only serves as a snapshot of your site’s traffic but Google managed to make it fun and useful – again.
Hey kids, this post is just a quick tip to better visualize your Google Analytics data in terms of performance. Sure, there are lots of ways to visually compare and analyze data directly in Google Analytics – or any other digital analytics solution for that matter. But bear with me and I’ll show you a…
After all the hoopla around Safari v14 and unfounded rumors about Safari blocking Google Analytics, here is a handy flowchart to know where your digital marketing data collection stands:
