So you use Mailchimp and designed the ideal e-mail campaign? You felt great about the copy and the visuals and pressed SEND. Great! After your e-mail is sent, Mailchimp provides you with reports and who received the email, who opened it and who clicked it. It also has a section about those pesky unsubscribers. But…
So you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer term because it will make your content both more accessible on mobile devices and more visible in Google search results. Having said…
I just published a new post on Medium in which I finally put the “death of the cookie” hoopla to rest. Read the article : Cookies are delicious and I just can’t get enough
[2025 update] In a new post, I describe how server-side tag management can help achieve a similar result to customTask. [2024 update] Google Analytics 4 does not have a feature similar to the customTask instruction. As a result, unless you’re using the 360 version of GA4, you will need to send your tracking code multiple…
If, like me, you handle enterprise customers with a significant number of websites (we’re talking hundreds, if not thousands), one of your worst nightmares is Google Analytics property ID Management. In this post, I’ll share with you one method I use to manage the Google Analytics property ID lists in Google Tag Manager, using an adaptable lookup table…
Hello boys and girls! In these troubled times, here is a quick update on data events I will be attending and, for some of them, speaking at: In this conference cycle, I will be focusing on how we need to structure our data practice for increasingly complex projects, using tools familiar to developers, such as…