Guillaume (age 2) just got his first BlackBerry! :D

Google just updated its real-time reporting capabilities in Google Analytics. Obviously, real-time reporting only serves as a snapshot of your site’s traffic but Google managed to make it fun and useful – again.

[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub [UPDATE] You guys are too lazy and prefer Duracell Tomi’s plugin 🙂 This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.I talked about tag management best practices and mentioned my Google Tag Manager data…

I just published a new post on Medium in which I finally put the “death of the cookie” hoopla to rest. Read the article : Cookies are delicious and I just can’t get enough

Nothing is more annoying than visiting a website and getting spammed by pop-ups, right? I’m pretty sure your users resent that too so if you’re a digital marketer, you are not always in control of how some partner tags get fired. What if you could set up engagement-based triggers to add another layer of control?…

So you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer term because it will make your content both more accessible on mobile devices and more visible in Google search results. Having said…

If there is an unsung hero in Google Analytics, it is definitely something called content groups (or content grouping). Never heard of it? It is hiding in plain sight, in your Google Analytics view settings, and can be set up in a couple of clicks. Once content groupings are set up, you will always want…