Guillaume (age 2) just got his first BlackBerry! :D

June 2013 EDIT: we now have a new Google Analytics dimension for day names: I get this question a lot: Which days of the week are the most profitable for my website? How can I see Google Analytics days of the week? You should know that this kind of information is not available as is…

Had lots of fun this year at Superweek giving presentations, sitting on a panel and dispensing a training. The presentation slides on “Tag Management is not a miracle cure” are available on SlideShare or embedded below. If you would like to receive a PDF copy of the slides or to book me as an analytics…

The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would think that after all this time, digital marketers would know how to use Google Analytics campaign parameters to accurately track marketing initiatives. The reality is far from ideal and nearly…

I just published a new post on Medium in which I finally put the “death of the cookie” hoopla to rest. Read the article : Cookies are delicious and I just can’t get enough

Hi folks, Rebounding on a discussion with my colleagues at LunaMetrics, there is definitely a need to measure the impact of the “long tail” in SEO, especially depending on the variety of keywords used. This is called NOK or number of keywords.

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