Guillaume (age 2) just got his first BlackBerry! :D

In March 2012, Google Analytics launched an update to its reporting interface that was split into three tabs: home, standard and custom reports. This update mainly allowed for isolated Adwords reporting as well as real-time reports. In practice, going the extra click to get to real-time reports annoyed users more than anything else. The January 15, 2013 update rolled…

In this post, I will show you how to streamline your eCommerce tracking implementation and upload product data to Google Analytics. From a remote CSV file.Over Google Sheets.Automatically. Sounds good? Here we go! TL;DR: I have a Github project to help you upload product data for Google Analytics Enhanced eCommerce via the API

Nothing is more annoying than visiting a website and getting spammed by pop-ups, right? I’m pretty sure your users resent that too so if you’re a digital marketer, you are not always in control of how some partner tags get fired. What if you could set up engagement-based triggers to add another layer of control?…

You will be happy to learn that you can now embed DataStudio reports into your web pages. If, like me, you are a Google Data Studio junkie/power user, you may have felt frustrated by the lack of report embedding and integration into websites such as intranets.

[UPDATE] Google Tag Manager Data Layer for WordPress is now available on GitHub [UPDATE] You guys are too lazy and prefer Duracell Tomi’s plugin 🙂 This year again, I was invited to talk at Superweek, the premier Analytics/PPC conference in Eastern Europe.I talked about tag management best practices and mentioned my Google Tag Manager data…

Hi folks, Yes, you read that title right. As another proof of concept after server-side PDF tracking, in this post I will show you a method for measuring your Gmail activity with Google Universal Analytics. Not that you *need* it, but it is a good example of the sort of upcoming applications for Universal! Again,…