If you work in digital analytics or SEO, by now you’ve heard about the web tracking phenomenon that is (not provided). Since the end of 2011, Google has implemented measures to respect the privacy of Internet users on the words and expressions they use on its search engine. Specifically, Google is gradually switching searches to…
2020 October UPDATE: With the release of Google Analytics 4 (App+Web/Firebase), the old tracking code (analytics.js) is no longer supported, only GA4 and gtag.js are supported going forward. 2019 September UPDATE: In September of 2018, Apple rolled out its Intelligent Tracking Protection (ITP) 2.0 program. When ITP is activated, third-party cookies can only track a…
Google just updated its real-time reporting capabilities in Google Analytics. Obviously, real-time reporting only serves as a snapshot of your site’s traffic but Google managed to make it fun and useful – again.
From MeasureCamp Paris, June 14, 2025 So I walked into a packed room for my second session on AI. Apparently, “reason #3 will surprise you!” worked as a subtle clickbait hook on my session card. No pressure! I did not build a slide deck for once so I‘m sharing a write-up of the session below.
Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas “classic” Google Analytics got all the features: tighter integration with DoubleClick, remarketing, demographic information, etc. The answer Google (and certified partners such as Hub’Sales) gave early adopters has always been “SOON”. Clearly that…
In this post, I intend to share a technique / proof of concept for on-the-fly measurement of PDF files downloads with Universal Analytics. Without Javacript. Please note that n00bs are now strongly advised to leave this page (I can live with this bounce rate!) or continue at the risk of their own mental sanity. Most of you…
