Hey kids, this post is just a quick tip to better visualize your Google Analytics data in terms of performance. Sure, there are lots of ways to visually compare and analyze data directly in Google Analytics – or any other digital analytics solution for that matter. But bear with me and I’ll show you a…
As a follow-up to my post on (not provided)Â , in this post I give you *one* of the methods I use for capturing “(not provided)” keywords in Google Analytics. Just to be clear this solution is far from perfect and you will remain frustrated. As I said in my previous post, short of a Google…
If you work in digital analytics or SEO, by now you’ve heard about the web tracking phenomenon that is (not provided). Since the end of 2011, Google has implemented measures to respect the privacy of Internet users on the words and expressions they use on its search engine. Specifically, Google is gradually switching searches to…
June 2013 EDIT: we now have a new Google Analytics dimension for day names: I get this question a lot: Which days of the week are the most profitable for my website? How can I see Google Analytics days of the week? You should know that this kind of information is not available as is…
In March 2012, Google Analytics launched an update to its reporting interface that was split into three tabs: home, standard and custom reports. This update mainly allowed for isolated Adwords reporting as well as real-time reports. In practice, going the extra click to get to real-time reports annoyed users more than anything else. The January 15, 2013 update rolled…
A while back, I downloaded a bunch of funny pictures for various websites and before I erase them from my hard drive, I figured I’d post them here in a daily series. This series is a lolcat-esque set of cats set to HTTP server status codes. While most of you only know the basics (404,…
The 2012 Olympic Summer Games in London just closed! Here is the occasion to congratulate all participating athletes and look back at a few years worth of medals. Click here for a data visualization made with Tableau Software Powered by Tableau
KPI Therapist Implementation Surgeon Data Chiropractor (my personal favorite, coined in 2011 and later during the SuperWeek conference in January 2012) What is your favorite job title? Web analyst? Digital analyst? Data scientist? (only if you live in California apparently)
Hi folks, Rebounding on a discussion with my colleagues at LunaMetrics, there is definitely a need to measure the impact of the “long tail” in SEO, especially depending on the variety of keywords used. This is called NOK or number of keywords.