New post on Medium on cookie death

If you work in digital analytics or SEO, by now you’ve heard about the web tracking phenomenon that is (not provided). Since the end of 2011, Google has implemented measures to respect the privacy of Internet users on the words and expressions they use on its search engine. Specifically, Google is gradually switching searches to…

Hey kids, this post is just a quick tip to better visualize your Google Analytics data in terms of performance. Sure, there are lots of ways to visually compare and analyze data directly in Google Analytics – or any other digital analytics solution for that matter. But bear with me and I’ll show you a…

In March 2012, Google Analytics launched an update to its reporting interface that was split into three tabs: home, standard and custom reports. This update mainly allowed for isolated Adwords reporting as well as real-time reports. In practice, going the extra click to get to real-time reports annoyed users more than anything else. The January 15, 2013 update rolled…

Nothing is more annoying than visiting a website and getting spammed by pop-ups, right? I’m pretty sure your users resent that too so if you’re a digital marketer, you are not always in control of how some partner tags get fired. What if you could set up engagement-based triggers to add another layer of control?…

Ever looked at a language report in Google Analytics and getting confused because of all the seemingly duplicate values? This post shows you how to rationalize everything – or try to anyway 🙂