Apple ITP, Safari & analytics trackers – a flowchart

Ever since Google released Google Universal Analytics, they have been getting flak for their lack of DoubleClick support for Universal Analytics, whereas “classic” Google Analytics got all the features: tighter integration with DoubleClick, remarketing, demographic information, etc. The answer Google (and certified partners such as Hub’Sales) gave early adopters has always been “SOON”. Clearly that…

So you use Mailchimp and designed the ideal e-mail campaign? You felt great about the copy and the visuals and pressed SEND. Great! After your e-mail is sent, Mailchimp provides you with reports and who received the email, who opened it and who clicked it. It also has a section about those pesky unsubscribers. But…

So I recently got dragged into multiple discussions about Google Analytics referrer spam and ways to effectively block it so that report data is clean and that channel attribution makes sense. In this (long) post, I’d like to share a method I’ve put together to exclude Google Analytics referrer spam, which requires enlisting the help of…

Today, Google Analytics real-time reports are showing… unexpected traffic! 😉 Looks like at any given time today, any Google Analytics account will show 41 visits from the International Space Station in the Real-time / Location report! Use that as a filter and click on Sources and drill down 😉

Hi folks, Here is another post about Google Universal Analytics, seeing how you seem to like them 😉 Today we’re going to measure the performance of an offline store by testing 2 concepts: measuring customers as they walk in/out of the store measuring cash register transactions Again, this is a proof of concept but feel…