Apple ITP, Safari & analytics trackers – a flowchart

Until Google’s Universal Analytics is rolled out we have little to no capability in Google Analytics for tracking unique visitors. Here is a little trick to capture “visitors” to your website.

2020 October UPDATE: With the release of Google Analytics 4 (App+Web/Firebase), the old tracking code (analytics.js) is no longer supported, only GA4 and gtag.js are supported going forward. 2019 September UPDATE: In September of 2018, Apple rolled out its Intelligent Tracking Protection (ITP) 2.0 program. When ITP is activated, third-party cookies can only track a…

KPI Therapist Implementation Surgeon Data Chiropractor (my personal favorite, coined in 2011 and later during the SuperWeek conference in January 2012) What is your favorite job title? Web analyst? Digital analyst? Data scientist? (only if you live in California apparently)

As a follow-up to my post on (not provided) , in this post I give you *one* of the methods I use for capturing “(not provided)” keywords in Google Analytics. Just to be clear this solution is far from perfect and you will remain frustrated. As I said in my previous post, short of a Google…

The year is 2019 and Google Analytics has been around for 13 years, give or take. Longer if you including its ancestor, Urchin. One would think that after all this time, digital marketers would know how to use Google Analytics campaign parameters to accurately track marketing initiatives. The reality is far from ideal and nearly…