{"id":849,"date":"2010-02-24T18:38:26","date_gmt":"2010-02-24T17:38:26","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=849"},"modified":"2010-09-26T09:49:12","modified_gmt":"2010-09-26T07:49:12","slug":"recuperer-les-requetes-google-suggest-dans-analytics","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2010\/02\/24\/recuperer-les-requetes-google-suggest-dans-analytics\/","title":{"rendered":"R\u00e9cup\u00e9rer les requ\u00eates Google Suggest dans Analytics"},"content":{"rendered":"<p>J&rsquo;ai eu pas mal de demandes sur le sujet alors je vous propose ce billet qui vous expliquera comment <strong>diff\u00e9rencier le trafic en provenance des suggestions de Google<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>Quand vous faites une recherche sur Google, la barre de recherche vous propose des mots cl\u00e9 au fur et \u00e0 mesure que vous tapez les votres, comme indiqu\u00e9 ci-dessous:<\/p>\n<p><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2010\/02\/google_suggest_julien_coquet.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-851\" title=\"google suggest - julien coquet\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2010\/02\/google_suggest_julien_coquet-300x202.png\" alt=\"Mots cl\u00e9 sugg\u00e9r\u00e9s pour julien coquet\" width=\"300\" height=\"202\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2010\/02\/google_suggest_julien_coquet-300x202.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2010\/02\/google_suggest_julien_coquet.png 505w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Quand vous cliquez sur une des suggestions, vous tomberez sur une page de r\u00e9sultats, via une URL du genre:<\/p>\n<blockquote><p>https:\/\/www.google.fr\/search?hl=fr&amp;source=hp&amp;q=julien+coquet&amp;meta=&amp;aq=0&amp;<strong>oq=julien+coq<\/strong><\/p><\/blockquote>\n<p>On voit dans les param\u00e8tres d&rsquo;URL la pr\u00e9sences des param\u00e8tres suivants:<\/p>\n<ul>\n<li><strong>q<\/strong> : mot cl\u00e9 final (ici: \u00ab\u00a0julien coquet\u00a0\u00bb)<\/li>\n<li><strong>oq<\/strong> : mot cl\u00e9 comme il a commenc\u00e9 \u00e0 \u00eatre saisi (ici: \u00ab\u00a0julien coq\u00a0\u00bb)<\/li>\n<\/ul>\n<p>Jusque l\u00e0, tout va bien!<\/p>\n<p><strong>Comment r\u00e9cup\u00e9rer cette information?<\/strong><\/p>\n<p>Vu que Google Analytics tronque l&rsquo;URL compl\u00e8te d&rsquo;un <em>referrer<\/em> (lien entrant) apr\u00e8s le &lsquo;?&rsquo; qui marque les param\u00e8tres d&rsquo;URL, il vous faudra donc passer par une variable personnalis\u00e9e pour stocker la valeur de <strong>oq<\/strong>. N&rsquo;oubliez pas de <a href=\"\/?p=454\">cr\u00e9er un filtre pour capturer le <em>referrer<\/em> complet<\/a>!<\/p>\n<p>Vous pouvez aussi r\u00e9-\u00e9crire vos mots-cl\u00e9 \u00e0 la vol\u00e9e dans le format suivant:<\/p>\n<blockquote><p>mot cl\u00e9 final (mot cl\u00e9 saisi)<\/p><\/blockquote>\n<p>Mais regardez plut\u00f4t le filtre ci-dessous (cliquez pour une vue agrandie) :<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2010\/02\/google_suggest_filtre_pour_google_analytics.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-867\" title=\"google suggest filtre pour google analytics\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2010\/02\/google_suggest_filtre_pour_google_analytics-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2010\/02\/google_suggest_filtre_pour_google_analytics-300x150.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2010\/02\/google_suggest_filtre_pour_google_analytics.png 760w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Syntaxe du filtre Google Suggest:<\/strong><\/p>\n<blockquote>\n<ul>\n<li>Type: Personnalis\u00e9\/Avanc\u00e9<\/li>\n<li>Champ A: Personnalis\u00e9 ; <em>google.{2,3}\/.*&amp;oq=(\\w+)<\/em><\/li>\n<li>Champ B: Terme de la campagne ; <em>(.*)<\/em><\/li>\n<li>Constructeur : Terme de la campagne ; <em>$B1 ($A1)<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>Ceci ajoutera au mot cl\u00e9 obtenu (<strong>q<\/strong>) le mot cl\u00e9 initialement tap\u00e9 (<strong>oq<\/strong>), ce qui donnera pour notre exemple:<\/p>\n<blockquote><p>julien coquet (julien coq)<\/p><\/blockquote>\n<p>Exemple de rapport que vous obtiendrez:<\/p>\n<p><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2010\/02\/mots_cl\u00e9_google_suggest_dans_google_analytics.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-869\" title=\"suggestions de mots cl\u00e9 google suggest dans google analytics\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2010\/02\/mots_cle%CC%81_google_suggest_dans_google_analytics-273x300.png\" alt=\"\" width=\"273\" height=\"300\" \/><\/a><\/p>\n<p><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2010\/02\/mots_cl\u00e9_google_suggest_dans_google_analytics.png\"><\/a>Vous obtiendrez ce rapport:<\/p>\n<ul>\n<li>soit en filtrant davantage le profil en ne tenant en compte que la pr\u00e9sence de \u00ab\u00a0<em>oq<\/em>\u00a0\u00bb dans la valeur personnalis\u00e9e<\/li>\n<li>soit en allant dans un rapport de contenu et en utilisant le tri sur : <em>(\/w+)<\/em><\/li>\n<li>soit en utilisant <a href=\"https:\/\/www.google.com\/analytics\/reporting\/add_segment?share=m_QNAScBAAA.RD_MY1rbVaEf7ayaUJLvVF6QwknCNvBn_NEyAc1e7708mhRvoF-4wn1cvCAl7fdxzU6IcUn_KVbmrqGJYYy-vg.DuSfqwgcjn4YVz27jxT2vw\">un segment avanc\u00e9<\/a> qui fasse la m\u00eame chose<\/li>\n<\/ul>\n<p>Bien entendu et encore une fois, n&rsquo;essayez cela que sur un profil s\u00e9par\u00e9 pour \u00e9viter de polluer vos donn\u00e9es existantes!<\/p>\n<p>J&rsquo;esp\u00e8re que ce filtre vous aidera \u00e0 voir si vos internautes ont bien trouv\u00e9 ce qu&rsquo;ils voulaient ou si ils se sont laiss\u00e9 distraire par un autre mot-cl\u00e9.<\/p>\n<p>Vous retrouverez cette astuce avec plein d&rsquo;autres lors de mes <a href=\"https:\/\/www.ranking-metrics.fr\/sem.cgi?dest=d&amp;source=juliencoquet_blog\">formations Google Analytics<\/a> avec <a href=\"https:\/\/www.hub-sales.fr\">Hub&rsquo;Sales<\/a> et <a href=\"https:\/\/www.ranking-metrics.fr\">Ranking Metrics<\/a>.<\/p>\n<p>Bon tests et au plaisir de lire vos commentaires constructifs! \ud83d\ude42<\/p>\n<p><em>nota bene<\/em>: vous pouvez aussi modifier l&rsquo;expression r\u00e9guli\u00e8re pour ajouter des \u00ab\u00a0<em>w<\/em>\u00a0\u00bb et mesurer des mots cl\u00e9 initiaux plus longs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;ai eu pas mal de demandes sur le sujet alors je vous propose ce billet qui vous expliquera comment diff\u00e9rencier le trafic en provenance des suggestions de Google.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-849","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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