{"id":800,"date":"2009-10-21T11:44:55","date_gmt":"2009-10-21T09:44:55","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=800"},"modified":"2009-10-29T17:33:24","modified_gmt":"2009-10-29T16:33:24","slug":"que-reste-til-aux-outils-payants","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2009\/10\/21\/que-reste-til-aux-outils-payants\/","title":{"rendered":"Que reste t&rsquo;il aux outils payants?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-465\" style=\"padding:10px;\" title=\"Google Analytics logo\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2009\/08\/google-analytics-logo.png\" alt=\"Google Analytics logo\" width=\"90\" height=\"110\" align=\"right\" \/>Le d\u00e9bat ne date pas d&rsquo;aujourd&rsquo;hui mais les choses s&rsquo;acc\u00e9l\u00e8rent avec les derni\u00e8res nouveaut\u00e9s de Google Analytics et de Yahoo! Web Analytics .<\/p>\n<p>Rien qu&rsquo;hier au salon eMetrics de Washington, Google a annonc\u00e9 toute une s\u00e9rie de nouveaut\u00e9s pour Google Analytics, et notamment:<\/p>\n<ul>\n<li><span style=\"background-color: #ffffff;\">un syst\u00e8me d&rsquo;alerte e-mail sur base de <a href=\"https:\/\/www.webkpi.fr\">KPIs basiques<\/a><\/span><\/li>\n<li>un filtrage direct dans les rapports<\/li>\n<li>un module \u00ab\u00a0d&rsquo;intelligence\u00a0\u00bb qui permet d&rsquo;identifier des chutes ou des pics de trafic<\/li>\n<li><span style=\"background-color: #ffffff;\">5 jeux de \u00a04 objectifs typ\u00e9s par profil, jusqu&rsquo;\u00e0 un total de 20 par profil<\/span><\/li>\n<li><span style=\"background-color: #ffffff;\">des variables personnalis\u00e9es suppl\u00e9mentaires, \u00e0 port\u00e9e variable<\/span><\/li>\n<li><span style=\"background-color: #ffffff;\">un suivi des mobiles qui n&rsquo;est en fait qu&rsquo;un d\u00e9riv\u00e9 du proc\u00e9d\u00e9 Urchin<\/span><\/li>\n<\/ul>\n<p>Mais je vous ferai un billet sur le sujet tr\u00e8s bient\u00f4t! \ud83d\ude09<\/p>\n<p>Tout \u00e7\u00e0 pour dire que les outils gratuits \u00e9largissent fortement leur p\u00e9rim\u00e8tre fonctionnel.<\/p>\n<p>De plus, ils s&rsquo;adaptent de plus en plus aux processus m\u00e9tiers des entreprises en terme de segmentation des visiteurs, mais aussi de circulation et d&rsquo;extraction des donn\u00e9es.<\/p>\n<p>Et c&rsquo;est vraiment ce qui int\u00e9resse un utilisateur averti de solutions de web analytics: comment identifier de nouveaux clients et de nouveaux march\u00e9s?<\/p>\n<p>D&rsquo;o\u00f9 la question: <strong>que reste t&rsquo;il aux outils payants?<\/strong><\/p>\n<p>L&rsquo;avantage des outils payants demeure dans:<\/p>\n<ul>\n<li><span style=\"background-color: #ffffff;\">la <strong>propri\u00e9t\u00e9 des donn\u00e9es<\/strong><\/span><\/li>\n<li><span style=\"background-color: #ffffff;\"><strong>une garantie de service et de performance<\/strong><\/span><\/li>\n<li><span style=\"background-color: #ffffff;\">le <strong>support technique et commercial attitr\u00e9<\/strong><\/span><\/li>\n<li><span style=\"background-color: #ffffff;\"><strong>des plateformes marketing int\u00e9gr\u00e9es<\/strong><\/span><\/li>\n<\/ul>\n<p>Cette liste ci-dessus devrait encourager les \u00e9diteurs de solutions payantes \u00e0 exceller dans ces domaines et \u00e0 <strong>continuer \u00e0 conduire l&rsquo;innovation<\/strong> afin de limiter les d\u00e9g\u00e2ts le jour o\u00f9 les solutions gratuites combleront leur retard en terme d&rsquo;offre de services.<\/p>\n<p>Pour autant, des deux c\u00f4t\u00e9s de la barri\u00e8re, les services professionnels (ou leur non-existence) font le bonheur des partenaires attitr\u00e9s! \ud83d\ude42<\/p>\n<p>Des id\u00e9es sur le sujet? Laissez un commentaire constructif sur ce blog ou participez \u00e0 la discussion sur <a href=\"https:\/\/analyseweb.fr\">AnalyseWeb.fr<\/a>!<\/p>\n<p><strong> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9bat ne date pas d&rsquo;aujourd&rsquo;hui mais les choses s&rsquo;acc\u00e9l\u00e8rent avec les derni\u00e8res nouveaut\u00e9s de Google Analytics et de Yahoo! Web Analytics . Rien qu&rsquo;hier au salon eMetrics de Washington, Google a annonc\u00e9 toute une s\u00e9rie de nouveaut\u00e9s pour Google Analytics, et notamment: un syst\u00e8me d&rsquo;alerte e-mail sur base de KPIs basiques un filtrage direct [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-800","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Que reste t&#039;il aux outils payants? - Julien Coquet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2009\/10\/21\/que-reste-til-aux-outils-payants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que reste t&#039;il aux outils payants? - Julien Coquet\" \/>\n<meta property=\"og:description\" content=\"Le d\u00e9bat ne date pas d&rsquo;aujourd&rsquo;hui mais les choses s&rsquo;acc\u00e9l\u00e8rent avec les derni\u00e8res nouveaut\u00e9s de Google Analytics et de Yahoo! 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