{"id":677,"date":"2009-09-12T12:00:09","date_gmt":"2009-09-12T10:00:09","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=677"},"modified":"2009-09-14T15:56:48","modified_gmt":"2009-09-14T13:56:48","slug":"questions-a-un-editeur-web-analytics-eulerian","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2009\/09\/12\/questions-a-un-editeur-web-analytics-eulerian\/","title":{"rendered":"Questions \u00e0 un \u00e9diteur web analytics: Eulerian"},"content":{"rendered":"

Continuons notre s\u00e9rie d’interviews des \u00e9diteurs fran\u00e7ais de solutions de web analytics. Apr\u00e8s NewQuest<\/a>, c’est au tour de Jean-Daniel Courties<\/strong> de nous parler d’Eulerian<\/a>.
\n<\/p>\n

Pr\u00e9sentez vous en quelques mots?<\/h4>\n

Eulerian Technologies est une soci\u00e9t\u00e9 fran\u00e7aise cr\u00e9\u00e9e en 2002, ind\u00e9pendante, rentable et sp\u00e9cialis\u00e9e dans l\u2019\u00e9dition de solutions innovantes pour le march\u00e9 du marketing num\u00e9rique comme Eulerian Analytics.<\/p>\n

Parlez-nous de votre solution \/ suite d’outils web analytics<\/h4>\n

Eulerian Analytics fournit une information d\u00e9cisionnelle compl\u00e8te, homog\u00e8ne et en temps r\u00e9el aux agences de communications, aux annonceurs, e-commer\u00e7ants et \u00e9diteurs online<\/p>\n

Eulerian Analytics est sp\u00e9cialiste du Tracking et de la mesure du retour sur investissement du marketing en ligne
\nNos rapports proposent une segmentation par canaux d\u2019entr\u00e9es gratuit et payant, une vision d\u00e9taill\u00e9e par canaux au niveau Marketing le plus fin et des sous segmentations sociod\u00e9mographiques, le tout adapt\u00e9e aux mod\u00e8les \u00e9conomiques de nos clients.<\/p>\n

Comment vous positionnez vous par rapport aux leaders du march\u00e9?<\/h4>\n

Nous nous positionnons comme le leader dans le domaine de l\u2019innovation.
\nEulerian Analytics est une solution \u00ab cl\u00e9 en main \u00bb, \u00e9volutive et personnalisable, simple \u00e0 mettre en place et rapide de prise en main pour les managers, les sp\u00e9cialistes Web-Marketing ou les Webmasters.
\nNous proposons une richesse d\u2019 informations in\u00e9gal\u00e9e, des grilles de lectures exclusives de l\u2019ensemble des indicateurs Web marketing et d\u2019un suivi personnalis\u00e9 de la mise en place \u00e0 l\u2019utilisation quotidienne de la solution en passant par la formation et les \u00e9tudes Marketing.<\/p>\n

Outil gratuit ou payant? Pourquoi?<\/h4>\n

Solution payante en mode ASP, forfaitaire ou Licence.<\/p>\n

Comment voyez vous l’apparition de Google Analytics et son \u00e9volution? Est-il vraiment un concurrent?<\/h4>\n

Google Analytics est fr\u00e9quemment utilis\u00e9 en parall\u00e8le d\u2019Eulerian Analytics et s\u2019av\u00e8re \u00eatre un tr\u00e8s bon prescripteur, indirect, de notre solution.<\/p>\n

Quelle est votre plus grosse difficult\u00e9 en tant qu’\u00e9diteur de solution de web analytics?<\/h4>\n

La r\u00e9ponse sur : https:\/\/www.eulerian.com\/fr\/societe\/recrutement\/<\/a> Bienvenue aux candidat(e)s d\u2019aujourd\u2019hui et de demain.<\/p>\n

Apr\u00e8s la course \u00e0 la segmentation, o\u00f9 se trouve d’apr\u00e8s vous le prochain \u00ab\u00a0champ de bataille\u00a0\u00bb pour les web analytics?<\/h4>\n

Ce sont des courses aux innovations auxquelles Eulerian Technologies va participer de fa\u00e7on tr\u00e8s active.<\/p>\n

O\u00f9 voyez-vous votre solution dans 5 ans?<\/h4>\n

Comme aujourd\u2019hui, \u00e0 la pointe de l\u2019innovation.<\/p>\n

On a vu beaucoup de rachats dans ce milieu: Omniture rach\u00e8te Visual Sciences, Microsoft rach\u00e8te Gatineau, Yahoo! rach\u00e8te IndexTools… Qui est le prochain \u00e0 votre avis?<\/h4>\n

Eulerian Technologies est une soci\u00e9t\u00e9 ind\u00e9pendante, rentable et qui est reconnue comme tiers de confiance sur le march\u00e9.
\nPour le reste, Gatineau est termin\u00e9, Omniture et WPP se rapproche\u2026 Voil\u00e0 une question qui va devoir \u00eatre r\u00e9guli\u00e8rement mise \u00e0 jour mais les consolidations peuvent aussi avoir du sens et r\u00e9ussir.<\/p>\n

Votre r\u00e9action sur l’accord Microsoft\/Yahoo! face \u00e0 Google, son impact sur l’acquisition de trafic et donc sur les web analytics?<\/h4>\n

Une grande curiosit\u00e9 comme toujours sur ce type d’\u00e9v\u00e9nement.<\/p>\n

***<\/p>\n

Un tout grand merci \u00e0 Jean-Daniel Courties pour ces r\u00e9ponses!<\/p>\n

N’h\u00e9sitez pas \u00e0 laisser un commentaire ici pour Jean-Daniel ou \u00e0 visiter le site d’Eulerian<\/a>.<\/p>\n

A bient\u00f4t pour la prochaine interview!<\/p>\n","protected":false},"excerpt":{"rendered":"

Continuons notre s\u00e9rie d’interviews des \u00e9diteurs fran\u00e7ais de solutions de web analytics. 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