{"id":643,"date":"2009-09-08T13:48:38","date_gmt":"2009-09-08T11:48:38","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=643"},"modified":"2019-03-29T16:59:12","modified_gmt":"2019-03-29T15:59:12","slug":"suivi-des-redirections-dans-google-analytics","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2009\/09\/08\/suivi-des-redirections-dans-google-analytics\/","title":{"rendered":"Suivi des redirections dans Google Analytics"},"content":{"rendered":"\n

Comme on m’a pos\u00e9 plusieurs fois la question en quelques jours, je vous livre un petit truc d’expert pour vous assurer de bien comprendre d’o\u00f9 viennent vos visiteurs en cas de redirection.<\/p>\n\n\n\n

Quand vous utilisez une redirection car votre ancien nom de domaine n’est plus utilis\u00e9 et que vous le faites pointer vers un nouveau nom de domaine, assurez-vous de bien mettre en place l’une des proc\u00e9dures suivantes pour suivre l’impact de la redirection avec Google Analytics.
<\/p>\n\n\n\n\n\n\n\n

  1. Chez votre registrar<\/em> (gestionnaire de nom de domaine):<\/strong>
    Faites pointer votre redirection vers votre nouveau domaine en ajoutant les param\u00e8tres de campagne suivants dans l’URL de destination:
    utm_source=anciensite.com&utm_medium=redirection<\/code>

    Exemple:
    https:\/\/nouveausite.fr\/?utm_source=anciensite.com&utm_medium=redirection<\/code><\/p> <\/li>

  2. Dans votre configuration de serveur Web (Apache)<\/strong>:
    Modifiez votre fichier httpd.conf<\/em> ou .htaccess<\/em> de l’ancien domaine pour inclure la ligne suivante:
    Redirect 301 \/ https:\/\/nouveausite.fr\/?utm_source=anciensite.com&utm_medium=redirection<\/code>

    Si vous voulez conserver l’URL d’origine exacte, il va falloir ruser et utiliser le code suivant plut\u00f4t:
    RewriteEngine On
    RewriteRule ^(.*)$ https:\/\/nouveausite.fr\/?utm_source=anciensite.com&utm_medium=redirection&utm_content=redirection=$1 [L,R=301]
    <\/code><\/p> <\/li>

  3. Dans votre configuration de serveur Web (IIS)<\/strong>:
    Modifiez votre configuration pour faire pointer le site ou le dossier vers:
    https:\/\/nouveausite.fr\/?utm_source=anciensite.com&utm_medium=redirection<\/code><\/li><\/ol>\n\n\n\n

    Pour suivre l’efficacit\u00e9 de votre redirection, regardez votre rapport Visiteurs > Sources de Trafic<\/a>, vous devriez y retrouver une source du genre:<\/p>\n\n\n\n

    anciensite.com \/ redirection<\/p><\/blockquote>\n\n\n\n

    Si vous avez gard\u00e9 l’URL d’origine, regardez dans le rapport Acquisition > Sources de trafic > Campagnes > Versions d’annonce (sic) et vous y verrez des entr\u00e9es du genre:<\/p>\n\n\n\n

    mapage.html
    formulaire.php
    blog\/article.php<\/p><\/blockquote>\n\n\n\n

    Bonne redirection et retrouvez tous ces trucs et astuces (et bien plus encore) lors de mes formations<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Comme on m’a pos\u00e9 plusieurs fois la question en quelques jours, je vous livre un petit truc d’expert pour vous assurer de bien comprendre d’o\u00f9 viennent vos visiteurs en cas de redirection. Quand vous utilisez une redirection car votre ancien nom de domaine n’est plus utilis\u00e9 et que vous le faites pointer vers un nouveau […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"643","footnotes":""},"categories":[],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"\nSuivi des redirections dans Google Analytics - Julien Coquet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2009\/09\/08\/suivi-des-redirections-dans-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suivi des redirections dans Google Analytics - Julien Coquet\" \/>\n<meta property=\"og:description\" content=\"Comme on m’a pos\u00e9 plusieurs fois la question en quelques jours, je vous livre un petit truc d’expert pour vous assurer de bien comprendre d’o\u00f9 viennent vos visiteurs en cas de redirection. 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