{"id":497,"date":"2009-08-23T12:41:27","date_gmt":"2009-08-23T11:41:27","guid":{"rendered":"https:\/\/juliencoquet.wordpress.com\/?p=497"},"modified":"2009-08-23T12:41:27","modified_gmt":"2009-08-23T11:41:27","slug":"les-metiers-des-web-analytics-1-la-sage-femme","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2009\/08\/23\/les-metiers-des-web-analytics-1-la-sage-femme\/","title":{"rendered":"Les m\u00e9tiers des web analytics: #1 la sage femme"},"content":{"rendered":"<p>Dans cette \u201cconjoncture actuelle morose\u201d (sic), il convient pour les entreprises de se munir des outils et des m\u00e9thodes pour <strong>aborder la reprise le mieux possible<\/strong>, tout en prenant bien garde de ne pas d\u00e9penser\/gaspiller\/voter\/embaucher (rayer les mentions inutiles).<\/p>\n<p>Dans l\u2019intervalle, le m\u00e9tier d\u2019analyste web se porte tr\u00e8s bien, merci \ud83d\ude42<\/p>\n<p>\u201cAn\u00e9f\u00e9\u201d, m\u00eame si beaucoup traitent encore leur site web comme une vulgaire plaquette commerciale, les entreprises sont nombreuses \u00e0 comprendre l\u2019int\u00e9r\u00eat d\u2019Internet dans leur strat\u00e9gie. Et donc, pour bien piloter son activit\u00e9 sur Internet, quelqu\u2019un doit bien se pencher \u00e0 un moment sur la sant\u00e9 du ou des sites web de son entreprise, analyser et en tirer des recommandations d\u2019optimisation.<\/p>\n<p>Le probl\u00e8me, c\u2019est que si <strong>l\u2019analyse web est un travail \u00e0 plein temps<\/strong>, c\u2019est aussi l\u2019affaire de <strong>plusieurs m\u00e9tiers diff\u00e9rents<\/strong>.<\/p>\n<p>On ne s\u2019improvise pas analyste web, on le devient. Sans trop envoyer de fleurs \u00e0 la profession, c\u2019est une mentalit\u00e9 bien \u00e0 part. Si le c\u00f4t\u00e9 cam\u00e9l\u00e9on\/couteau suisse est un atout pour s\u2019adapter \u00e0 des probl\u00e9matiques particuli\u00e8res (chaque client est unique), on se rend compte que, de plus en plus, <strong>une sp\u00e9cialisation devient n\u00e9cessaire<\/strong>.<\/p>\n<p>Nous allons essayer d\u2019en faire le tour dans une s\u00e9rie de diff\u00e9rents billets o\u00f9 j&rsquo;essayerai d&rsquo;apporter un \u00e9clairage plus humain sur les diff\u00e9rents traits de caract\u00e8re repr\u00e9sentatifs de ces personnages. Mais commen\u00e7ons la s\u00e9rie avec <strong>le m\u00e9tier num\u00e9ro 1: la sage femme<\/strong>.<\/p>\n<p><!--more--><strong>La sage-femme<\/strong><\/p>\n<p>Ce m\u00e9tier est davantage celui d\u2019un consultant qui \u201caccouche\u201d le client en finissant par l\u2019amener \u00e0 formaliser quelquechose d\u2019important comme une strat\u00e9gie de mesure Internet ou une int\u00e9gration multi-canal massive.<\/p>\n<p>L\u2019image de l\u2019accouchement convient bien car, en g\u00e9n\u00e9ral, le processus est extr\u00e8mement douloureux et la patiente doit se dilater (faire des sacrifices ou des concessions) pour amener dans ce monde complexe un petit \u00eatre pr\u00e9cieux dont les cris vous rappelent qu\u2019il requiert tout votre amour, toute votre attention &#8211; ainsi que votre soutien mat\u00e9riel et financier. (On sent bien que je suis jeune papa, l\u00e0? \ud83d\ude09 )<\/p>\n<p>La \u00ab\u00a0sage-femme\u00a0\u00bb a en g\u00e9n\u00e9ral un profil de consultant senior qui comprend les enjeux de l\u2019entreprise et qui peut interpr\u00eater les besoins de mesure sur base d\u2019informations comme des plans fonctionnels ou (comme c\u2019est parfois le cas) un sch\u00e9ma griffonn\u00e9 sur une serviette en papier au restaurant.<\/p>\n<p>En web analytics, c&rsquo;est \u00e9galement une personne dot\u00e9e d&rsquo;une bonne dose de bon sens et de patience, et qui peut d\u00e9j\u00e0 proposer des strat\u00e9gies \u00e0 l&rsquo;entreprise r\u00e9cemment \u00ab\u00a0accouch\u00e9e\u00a0\u00bb.<\/p>\n<p>Rendez-vous la semaine prochaine pour un nouveau m\u00e9tier et n&rsquo;h\u00e9sitez pas \u00e0 poser vos commentaires ou \u00e0 poursuivre la discussion sur <a href=\"https:\/\/analyseweb.fr\">AnalyseWeb.fr<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cette \u201cconjoncture actuelle morose\u201d (sic), il convient pour les entreprises de se munir des outils et des m\u00e9thodes pour aborder la reprise le mieux possible, tout en prenant bien garde de ne pas d\u00e9penser\/gaspiller\/voter\/embaucher (rayer les mentions inutiles). Dans l\u2019intervalle, le m\u00e9tier d\u2019analyste web se porte tr\u00e8s bien, merci \ud83d\ude42 \u201cAn\u00e9f\u00e9\u201d, m\u00eame si beaucoup [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-497","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les m\u00e9tiers des web analytics: #1 la sage femme - Julien Coquet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2009\/08\/23\/les-metiers-des-web-analytics-1-la-sage-femme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les m\u00e9tiers des web analytics: #1 la sage femme - Julien Coquet\" \/>\n<meta property=\"og:description\" content=\"Dans cette \u201cconjoncture actuelle morose\u201d (sic), il convient pour les entreprises de se munir des outils et des m\u00e9thodes pour aborder la reprise le mieux possible, tout en prenant bien garde de ne pas d\u00e9penser\/gaspiller\/voter\/embaucher (rayer les mentions inutiles). 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