{"id":391,"date":"2009-01-26T15:02:07","date_gmt":"2009-01-26T13:02:07","guid":{"rendered":"https:\/\/juliencoquet.wordpress.com\/?p=391"},"modified":"2009-09-02T13:21:30","modified_gmt":"2009-09-02T11:21:30","slug":"besoin-de-formation-google-analytics","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2009\/01\/26\/besoin-de-formation-google-analytics\/","title":{"rendered":"Besoin de formation Google Analytics?"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>Apr\u00e8s le succ\u00e8s de l\u2019<a href=\"https:\/\/webanalytics.ox2.eu\/2008\/10\/13\/formation-web-analytics-le-27-novembre-2\/\">\u00e9dition de novembre<\/a>, j&rsquo;assurerai pour <a href=\"https:\/\/lbigroup.be\">OX2\/LBi<\/a> assurera une\u00a0<a href=\"https:\/\/www.ranking-metrics.fr\/sem.cgi?source=ox2wablog&amp;dest=d\">formation Web Analytics<\/a>\u00a0en collaboration avec\u00a0<a href=\"https:\/\/www.ranking-metrics.fr\/sem.cgi?source=ox2blogwa\">RankingMetrics<\/a>.<br \/>\nCette formation\u00a0aura lieu \u00e0 Paris les 5 et 6 f\u00e9vrier 2009 (m\u00e9tro Bourse).<\/p>\n<p>Cette deuxi\u00e8me \u00e9dition s\u2019inscrit dans le nouveau\u00a0<a href=\"https:\/\/www.webrankinfo.com\/actualites\/200812-cursus-web-marketing.htm\">cursus WebMarketing<\/a>\u00a0propos\u00e9 par RankingMetrics, qui a choisi de s\u2019entourer d\u2019<strong>experts reconnus sur leurs domaines respectifs<\/strong>:<\/p>\n<ul>\n<li><strong>Olivier Duffez<\/strong>\u00a0&amp;\u00a0<strong>Fabien Fac\u00e9ries<\/strong>\u00a0de RankingMetrics<br \/>\npour le\u00a0<a href=\"https:\/\/www.ranking-metrics.fr\/sem.cgi?sourceox2blogwa&amp;dest=a\">module A<\/a>\u00a0et le\u00a0<a href=\"https:\/\/www.ranking-metrics.fr\/sem.cgi?sourceox2blogwa&amp;dest=b\">module B<\/a>\u00a0(optimisation du r\u00e9f\u00e9rencement)<\/li>\n<li><strong>Julien Coquet<\/strong>\u00a0(votre serviteur) d\u2019<a href=\"https:\/\/www.lbigroup.be\/\">OX2 &#8211; Analytics par LBi<br \/>\n<\/a>\u00a0pour le\u00a0<a href=\"https:\/\/www.ranking-metrics.fr\/sem.cgi?source=ox2blogwa&amp;dest=d\">module D (web analytics)<\/a><\/li>\n<li><strong>Jean-Fran\u00e7ois Ruiz<\/strong>\u00a0de\u00a0<a href=\"https:\/\/poweron-services.com\/\">PowerOn<\/a><a href=\"https:\/\/ziki.com\/\"><br \/>\n<\/a>pour le\u00a0<a href=\"https:\/\/www.ranking-metrics.fr\/sem.cgi?source=ox2blogwa&amp;dest=e\">nouveau module E sur les R\u00e9seaux Sociaux<\/a><\/li>\n<\/ul>\n<p>Le\u00a0<a href=\"https:\/\/www.ranking-metrics.fr\/sem.cgi?sourceox2blogwa&amp;dest=d\">module D est une formation pratique<\/a>\u00a0de deux jours qui vous expliquera ce que sont les Web Analytics. Vous y d\u00e9couvrirez l\u2019installation et l\u2019utilisation avanc\u00e9e de Google Analytics.<\/p>\n<p>Vous assisterez \u00e0 des\u00a0<strong>\u00e9tudes de cas concrets<\/strong>: vente en ligne, sites m\u00e9dia, sites institutionnels, intranets, etc.<\/p>\n<p>Vous pourrez aussi\u00a0<strong>prendre le cas de votre propre site<\/strong>\u00a0et en identifier les axes d\u2019am\u00e9lioration!<\/p>\n<p>Enfin, vous apprendrez \u00e0 piloter votre entreprise gr\u00e2ce \u00e0 des indicateurs cl\u00e9 de performance (KPI).<\/p>\n<p><!--more--><\/p>\n<p><strong>Au programme du module D<\/strong>:<\/p>\n<h3>1er jour : notions, installation et utilisation de l\u2019interface Google Analytics<\/h3>\n<ul>\n<li>Rappels et notions de base web analytics\n<ul>\n<li>Fonctionnement des web analytics<\/li>\n<li>Informations sur Google, Google Analytics, Adwords et produits connexes<\/li>\n<li>M\u00e9thode marqueur (tag)<\/li>\n<li>Concepts et vocabulaire propres \u00e0 Google Analytics<\/li>\n<li>Introduction aux expressions r\u00e9guli\u00e8res<\/li>\n<\/ul>\n<\/li>\n<li>Gestion de campagnes marketing\n<ul>\n<li>Concepts de campagnes<\/li>\n<li>Concepts et structure<\/li>\n<li>Optimisation de campagnes par canal (e-mail, r\u00e9seaux sociaux, affiliation, etc.)<\/li>\n<li>Attribution premi\u00e8re\/derni\u00e8re, cookies<\/li>\n<\/ul>\n<\/li>\n<li>Installation de Google Analytics\n<ul>\n<li>Cr\u00e9ation de compte Google Analytics<\/li>\n<li>Int\u00e9gration Adwords<\/li>\n<li>D\u00e9finition du code<\/li>\n<li>Placement du code<\/li>\n<li>Gestion sous-domaines\/multi-domaines<\/li>\n<\/ul>\n<\/li>\n<li>Utilisation de l\u2019interface d\u2019administration\n<ul>\n<li>Gestion de comptes<\/li>\n<li>Cr\u00e9ation\/gestion de profils<\/li>\n<li>Cr\u00e9ation\/gestion de filtres<\/li>\n<li>Cr\u00e9ation de points et de chemins de conversion (transformation)<\/li>\n<li>Bonnes pratiques sur la structure comptes\/profils\/filtres<\/li>\n<li>Gestion des utilisateurs<\/li>\n<\/ul>\n<\/li>\n<li>Utilisation de l\u2019interface de consultation de rapports\n<ul>\n<li>Types de rapports et g\u00e9n\u00e9ralit\u00e9s sur l\u2019interface<\/li>\n<li>Tableaux de bord : Cr\u00e9ation et gestion<\/li>\n<li>Visiteurs :\n<ul>\n<li>Qui sont vos visiteurs ?<\/li>\n<li>D\u2019o\u00f9 viennent-ils?<\/li>\n<li>Tendances et fid\u00e9lit\u00e9 des visiteurs<\/li>\n<li>Navigateurs, r\u00e9solution d\u2019\u00e9cran, lecteur Flash<\/li>\n<li>Fournisseurs d\u2019acc\u00e8s et r\u00e9seaux d\u2019entreprise, type de connexion<\/li>\n<li>Valeurs personnalis\u00e9es pour segmenter vos visiteurs<\/li>\n<\/ul>\n<\/li>\n<li>Sources de trafic :\n<ul>\n<li>De quels sites viennent vos visiteurs ?<\/li>\n<li>Mesurer l\u2019impact du marketing viral<\/li>\n<li>Quelle part de vos visiteurs provient des moteurs de recherche?<\/li>\n<li>Analyse mots-cl\u00e9 naturels\/payants (SEO\/SEM): lesquels sont les plus vendeurs?<\/li>\n<li>Analyse de la conversion par source de trafic<\/li>\n<li>Adwords : analyse de la performance de vos mots-cl\u00e9 payants<\/li>\n<\/ul>\n<\/li>\n<li>Contenu :\n<ul>\n<li>Quelles pages sont les plus vues? Par qui? Comment?<\/li>\n<li>Analyse de la navigation: pages d\u2019arriv\u00e9e\/sortie, r\u00e9partition des clics<\/li>\n<li>Mesure des moteurs de recherche interne: quels mots cl\u00e9 sont recherch\u00e9s?<\/li>\n<\/ul>\n<\/li>\n<li>Objectifs :\n<ul>\n<li>Performance et taux de conversion d\u2019objectifs individuels<\/li>\n<li>Analyse de la performance du processus de conversion: points blocants?<\/li>\n<li>Mon\u00e9tisation d\u2019objectifs non commerciaux<\/li>\n<\/ul>\n<\/li>\n<li>E-commerce :\n<ul>\n<li>Performance par produit\/cat\u00e9gorie de produit<\/li>\n<li>Performance des produits par source de trafic<\/li>\n<li>Valeur moyenne du panier?<\/li>\n<li>Comportement d\u2019achat des Internautes: impulsifs ou prudents?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Autres fonctionnalit\u00e9s de l\u2019interface de consultation de rapports\n<ul>\n<li>Export et envoi de rapports r\u00e9currents<\/li>\n<li>Int\u00e9gration avec l\u2019API Google Analytics (sous r\u00e9serve de disponibilit\u00e9 dans la version b\u00e9ta Google)<\/li>\n<li>Segments avanc\u00e9s de visiteurs<\/li>\n<li>Rapports personnalis\u00e9s<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Jour 2: Rappels, bonnes pratiques, exemples et cas pratiques<\/h3>\n<ul>\n<li>Revue des \u00e9l\u00e9ments abord\u00e9s la veille et questions<\/li>\n<li>Cookies dans le d\u00e9tail\n<ul>\n<li>Implications et utilisations<\/li>\n<li>Trucs et astuces d\u2019expert<\/li>\n<\/ul>\n<\/li>\n<li>Bonnes pratiques\n<ul>\n<li>Marquage avanc\u00e9<\/li>\n<li>Ev\u00e8nements<\/li>\n<li>Recherche interne sur site en POST<\/li>\n<li>HTTP\/HTTPS<\/li>\n<li>Flash (tag et ActionScript)<\/li>\n<li>AJAX<\/li>\n<li>T\u00e9l\u00e9chargements<\/li>\n<li>Liens sortants<\/li>\n<li>Boutique sur un site tiers<\/li>\n<li>Int\u00e9gration avec Google Urchin<\/li>\n<\/ul>\n<\/li>\n<li>Campagnes avanc\u00e9es<\/li>\n<li>Plans de marquage (pour impl\u00e9mentations de grande taille)\n<ul>\n<li>Structure de la collection de sites \u00e0 mesurer<\/li>\n<li>Checklist des aspects \u00e0 planifier<\/li>\n<li>Rendre le plan de marquage p\u00e9renne<\/li>\n<\/ul>\n<\/li>\n<li>Exemples de sites de participants \u00e0 la formation\n<ul>\n<li>Questions portant sur des probl\u00e9matiques concr\u00e8tes<\/li>\n<\/ul>\n<\/li>\n<li>Autres cas concrets<\/li>\n<li>Question\/r\u00e9ponses, debriefing\u00a0<\/li>\n<\/ul>\n<p>Rappelez-vous que cette formation est\u00a0<strong>\u00e9ligible \u00e0 une convention de formation<\/strong>!<\/p>\n<p>Pour plus d\u2019infos:\u00a0<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ranking-metrics.fr\/sem.cgi?source=jc_blogwa&amp;dest=d\" target=\"_blank\">Programme de la formation<\/a><\/li>\n<li><a href=\"https:\/\/www.ranking-metrics.fr\/sem.cgi?source=ox2blogwa&amp;dest=register\" target=\"_blank\">Inscrivez-vous!<\/a><\/li>\n<li><a href=\"https:\/\/www.ranking-metrics.fr\/sem.cgi?source=jc_blogwa\">RankingMetrics<\/a><\/li>\n<div><\/div>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Apr\u00e8s le succ\u00e8s de l\u2019\u00e9dition de novembre, j&rsquo;assurerai pour OX2\/LBi assurera une\u00a0formation Web Analytics\u00a0en collaboration avec\u00a0RankingMetrics. Cette formation\u00a0aura lieu \u00e0 Paris les 5 et 6 f\u00e9vrier 2009 (m\u00e9tro Bourse). Cette deuxi\u00e8me \u00e9dition s\u2019inscrit dans le nouveau\u00a0cursus WebMarketing\u00a0propos\u00e9 par RankingMetrics, qui a choisi de s\u2019entourer d\u2019experts reconnus sur leurs domaines respectifs: Olivier Duffez\u00a0&amp;\u00a0Fabien Fac\u00e9ries\u00a0de RankingMetrics [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-391","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Besoin de formation Google Analytics? - Julien Coquet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2009\/01\/26\/besoin-de-formation-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Besoin de formation Google Analytics? - Julien Coquet\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Apr\u00e8s le succ\u00e8s de l\u2019\u00e9dition de novembre, j&rsquo;assurerai pour OX2\/LBi assurera une\u00a0formation Web Analytics\u00a0en collaboration avec\u00a0RankingMetrics. Cette formation\u00a0aura lieu \u00e0 Paris les 5 et 6 f\u00e9vrier 2009 (m\u00e9tro Bourse). Cette deuxi\u00e8me \u00e9dition s\u2019inscrit dans le nouveau\u00a0cursus WebMarketing\u00a0propos\u00e9 par RankingMetrics, qui a choisi de s\u2019entourer d\u2019experts reconnus sur leurs domaines respectifs: Olivier Duffez\u00a0&amp;\u00a0Fabien Fac\u00e9ries\u00a0de RankingMetrics [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/juliencoquet.com\/fr\/2009\/01\/26\/besoin-de-formation-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Julien Coquet\" \/>\n<meta property=\"article:published_time\" content=\"2009-01-26T13:02:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-09-02T11:21:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2009\\\/01\\\/26\\\/besoin-de-formation-google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2009\\\/01\\\/26\\\/besoin-de-formation-google-analytics\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Besoin de formation Google Analytics?\",\"datePublished\":\"2009-01-26T13:02:07+00:00\",\"dateModified\":\"2009-09-02T11:21:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2009\\\/01\\\/26\\\/besoin-de-formation-google-analytics\\\/\"},\"wordCount\":730,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/#\\\/schema\\\/person\\\/16345764b7c7529e428e37fd635ed8ea\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2009\\\/01\\\/26\\\/besoin-de-formation-google-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2009\\\/01\\\/26\\\/besoin-de-formation-google-analytics\\\/\",\"url\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2009\\\/01\\\/26\\\/besoin-de-formation-google-analytics\\\/\",\"name\":\"Besoin de formation Google Analytics? 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