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En revanche, mon agence, OX2<\/a>, a \u00e9t\u00e9 rachet\u00e9e par le groupe LBi<\/a>, leader europ\u00e9en des agences marketing et communication.<\/p>\nOX2 devient donc la marque Web Analytics de LBi.<\/b><\/p>\n
Extrait de l’annonce de presse:<\/p>\n
\u00ab Cette acquisition cadre parfaitement avec la strat\u00e9gie du Groupe. La politique de LBi est de proposer une offre eMarketing compl\u00e8te et performante. Aussi sommes-nous convaincus du r\u00f4le capital des Web Analytics. Le tout \u00e9tait de trouver le partenaire ou l\u2019\u00e9quipe exp\u00e9riment\u00e9e en cette mati\u00e8re<\/i> \u00bb, d\u00e9clare Luke Taylor, CEO du Groupe LBi. \u00ab OX2 nous offre bien plus qu\u2019une expertise Web Analytics unique en Europe, elle nous apporte \u00e9galement une marque forte suppl\u00e9mentaire \u00e0 notre portefeuille de services.<\/i> \u00bb
\nEn effet, OX2 sera la marque du centre d\u2019expertises Web Analytics du Groupe. OX2 compte donc renforcer son \u00e9quipe WA pour atteindre les personnes d\u2019ici . A noter qu\u2019OX2 compte d\u00e9j\u00e0 parmi les siens David Rhee (ex-directeur Web Analytics chez Gateway) et b\u00e9n\u00e9ficie \u00e9galement de l\u2019appui d\u2019Eric T. Peterson, gourou sur la sc\u00e8ne internationale des Web Analytics.
\n \u00ab La volont\u00e9 d\u2019OX2 est clairement de s\u2019\u00e9tendre au niveau europ\u00e9en. Actuellement, OX2 est pr\u00e9sent \u00e0 Bruxelles, \u00e0 Grenoble et \u00e0 Francfort. Nous avons donc recherch\u00e9 un groupe qui pourrait nous offrir les moyens de notre ambition<\/i>\u00bb, conclut Ren\u00e9 Dechamps Otamendi, CEO d\u2019OX2. \u00ab Outre les nombreuses synergies internationales apport\u00e9es par un groupe eMarketing comme LBi, leader tant au niveau europ\u00e9en que mondial, celui-ci nous permet d\u2019\u00e9largir notre \u00e9ventail de services et de comp\u00e9tences<\/i>. <\/i>\u00bb<\/p><\/blockquote>\nLiens:<\/b><\/p>\n
\n
- Annonce de presse: LBi<\/a> [EN]<\/li>\n
- Annonce de presse: ComputerWorld BE<\/a> [NL\/FR]<\/li>\n
- LBi: https:\/\/www.lbi.com<\/a><\/li>\n
- OX2: https:\/\/www.ox2.fr<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Pour ceux qui n’avaient pas suivi la nouvelle lundi, je change de soci\u00e9t\u00e9 \ud83d\ude42 Non, je ne change pas de job, je d\u00e9missionne pas et je ne suis pas vir\u00e9 \ud83d\ude09 En revanche, mon agence, OX2, a \u00e9t\u00e9 rachet\u00e9e par le groupe LBi, leader europ\u00e9en des agences marketing et communication. OX2 devient donc la marque […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-333","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"\n
Le groupe LBi rach\u00e8te OX2 - Julien Coquet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2008\/02\/06\/le-groupe-lbi-rachete-ox2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le groupe LBi rach\u00e8te OX2 - Julien Coquet\" \/>\n<meta property=\"og:description\" content=\"Pour ceux qui n’avaient pas suivi la nouvelle lundi, je change de soci\u00e9t\u00e9 \ud83d\ude42 Non, je ne change pas de job, je d\u00e9missionne pas et je ne suis pas vir\u00e9 \ud83d\ude09 En revanche, mon agence, OX2, a \u00e9t\u00e9 rachet\u00e9e par le groupe LBi, leader europ\u00e9en des agences marketing et communication. 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