{"id":33,"date":"2005-06-16T08:55:54","date_gmt":"2005-06-16T06:55:54","guid":{"rendered":"https:\/\/juliencoquet.wordpress.com\/2005\/06\/16\/statistiques-de-site-web\/"},"modified":"2025-11-17T17:07:40","modified_gmt":"2025-11-17T16:07:40","slug":"statistiques-de-site-web","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2005\/06\/16\/statistiques-de-site-web\/","title":{"rendered":"Statistiques de site web"},"content":{"rendered":"\n<p><strong>[Mise \u00e0 jour 2025] <a href=\"https:\/\/lp.juliencoquet.com\/fr\/\">Utilisez un outil tel que Piwik Pro, Matomo ou Google Analytics.<\/a><\/strong><\/p>\n\n\n\n<p>Quand on est webmaster, on aime bien savoir combien qui vient sur son site, quelles pages sont vues et combien de temps les visiteurs y passent.<\/p>\n\n\n\n<p>3 technologies sont disponibles pour identifier ce traffic web et cr\u00e9er des rapports pleins de sens et d&rsquo;explications rationelles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les logs de serveur Web<\/strong><br>Cette m\u00e9thode se base sur l&rsquo;analyse des fichiers de log du serveur Web.<br>Chaque serveur Web \u00e9crit un fichier journal, ou <em>log<\/em>, qui consigne chacune des requ\u00eates re\u00e7ues par le serveur.<br>Des programmes tiers comme Webtrends, Urchin ou AWstats analysent ces logs et en tirent des rapports.<\/li>\n\n\n\n<li><strong>Les \u00ab\u00a0Web-beacons\u00a0\u00bb ou \u00ab\u00a0mouchards\u00a0\u00bb<\/strong>, bas\u00e9s sur Javascript et les cookies.<br>Ces outils permettent de placer des marqueurs dans le code HTML d&rsquo;une page Web et surtout, un appel \u00e0 une image sur un serveur distant \u00e0 qui on passe des informations destin\u00e9es \u00e0 traquer la page.<em>Exemple:<\/em><br>Sur mon site <em>toto.com<\/em>, ma page <em>index.html<\/em> \u00e0 un int\u00e9r\u00eat capital et je veux enregistrer le nombre de fois ou cette page a \u00e9t\u00e9 vue.<br>Le site web (fictif) <em>traquemapage.com<\/em> offre un service de suivi de page qui s&rsquo;active en pla\u00e7ant dans ma page une image \u00e0 l&rsquo;adresse alambiqu\u00e9e.<br><code>&lt;img src=\"https:\/\/traquemapage.com\/tracker\/toto.com\" height=\"1\" width=\"1\" \/><\/code><br>Ce code a pour effet d&rsquo;ins\u00e9rer dans la page une image de la taille d&rsquo;un pixel (transparent en g\u00e9n\u00e9ral) et qui pointe en fait vers une application chez <em>traquemapage.com<\/em>.<br>Cette application reconnait dans les param\u00e8tres de l&rsquo;image que le domaine <em>toto.com<\/em> fait une demande de suivi de la page en question et enregistre une visite dans sa base de donn\u00e9es.<br>Par la suite, <em>traquemapage.com<\/em> offre sans doute une interface Web o\u00f9 des rapports de visites sont consultables, tri\u00e9s par page, par date, par pays, par navigateur Web, etc&#8230;Ce genre de syst\u00e8me est props\u00e9 par des sites gratuits comme <a href=\"https:\/\/www.freestats.com\">freestats.com<\/a>.Par la suite, on trouve d&rsquo;autres m\u00e9thodes plus avanc\u00e9es (et payantes) comme celles propos\u00e9es par les deux leaders du march\u00e9: <a href=\"https:\/\/www.omniture.com\">Omniture<\/a> et <a href=\"https:\/\/www.Websidestory.com\">WebsideStory<\/a>.Cette m\u00e9thode permet d&rsquo;ajouter \u00e0 l&rsquo;URL de requ\u00eate de l&rsquo;image une multitude de param\u00e8tres, en passant par Javascript.<br><p>Exemple:<br>on veut r\u00e9cup\u00e9rer l&rsquo;information sur le type de navigateur utilis\u00e9.<\/p><br><pre>     \/\/ on recupere le nom du navigateur     var monNav =  navigator.appName;<br><br>\/\/ on construit la chaine de la balise image qui contiendra l'appel distant \u00e0 traquemapage.com<br><br>var imagestring = '&lt;img src=\"https:\/\/traquemapage.com\/tracker\/?domaine=toto.com&amp;page=index.html&amp;nav=' + monNav +'\" height=\"1\" width=\"1\" \/>';     \/\/ on ecrit la balise image complete dans la page<br><br>document.write(imagestring);<\/pre><br><p>De plus, le Javascript qui d\u00e9finit les \u00e9l\u00e9ments \u00e0 traquer peut aussi \u00e9crire des cookies plus ou moins persistants pour identifier des visiteurs et des individus&#8230; suivant la politique de respect de la vie priv\u00e9e du site traqu\u00e9!<\/p><br><\/li>\n\n\n\n<li><strong>Les technos dites \u00ab\u00a0de 3\u00e8me g\u00e9n\u00e9ration\u00a0\u00bb<\/strong>, bas\u00e9es sur un module externe du navigateur (plug-in, ou autre).<br>A priori, on passerait par des technos comme Flash , qui stockent des informations dans l&rsquo;espace d\u00e9di\u00e9 \u00e0 leur plug-in.<br>Cela pose un probl\u00e8me de compatibilit\u00e9, et un parti pris de l&rsquo;installation d&rsquo;un module additionel. Dans le cas de Flash, le parc mondial de navigateurs \u00e9quip\u00e9s du plug-in ne devrait pas poser de probl\u00e8mes cela dit.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>[Mise \u00e0 jour 2025] Utilisez un outil tel que Piwik Pro, Matomo ou Google Analytics. Quand on est webmaster, on aime bien savoir combien qui vient sur son site, quelles pages sont vues et combien de temps les visiteurs y passent. 3 technologies sont disponibles pour identifier ce traffic web et cr\u00e9er des rapports pleins [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"https:\/\/juliencoquet.wordpress.com\/2005\/06\/16\/statistiques-de-site-web\/","footnotes":""},"categories":[],"tags":[],"class_list":["post-33","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Statistiques de site web - Julien Coquet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2005\/06\/16\/statistiques-de-site-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Statistiques de site web - Julien Coquet\" \/>\n<meta property=\"og:description\" content=\"[Mise \u00e0 jour 2025] Utilisez un outil tel que Piwik Pro, Matomo ou Google Analytics. 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