{"id":2844,"date":"2019-03-04T07:00:21","date_gmt":"2019-03-04T06:00:21","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=2844"},"modified":"2026-06-21T09:35:43","modified_gmt":"2026-06-21T09:35:43","slug":"reporting-consolide-sites-multiples-google-analytics","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2019\/03\/04\/reporting-consolide-sites-multiples-google-analytics\/","title":{"rendered":"Comment cr\u00e9er un reporting consolid\u00e9 multi-sites dans Google Analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">[<strong>Mise \u00e0 jour 2024<\/strong>] Google Analytics 4 ne permet plus l&rsquo;utilisation de <code>customTask<\/code> qui a disparu avec Universal Analytics. Vous devez d\u00e9sormais utiliser du multi marquage, qui est facilit\u00e9 par GTM. Si vous avez la version 360 de GA4, vous pouvez utiliser les propri\u00e9t\u00e9s \u00ab\u00a0roll-up\u00a0\u00bb. Une mise \u00e0 jour de ce billet est en cours d&rsquo;\u00e9criture.<\/p>\n\n\n\n<!--more Read more-->\n\n\n\n<p class=\"wp-block-paragraph\">Si vous poss\u00e9dez plusieurs sites Web ou applications, vous vous \u00eates souvent demand\u00e9 comment cr\u00e9er un reporting consolid\u00e9 dans une vue unique. A part dans Excel, \u00e9videmment !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un guide rapide sur la mani\u00e8re d\u2019obtenir cette configuration sur tous vos sites, que vous utilisiez un syst\u00e8me de gestion des balises tel que Google Tag Manager ou un marquage \u00ab\u00a0\u00e0 l&rsquo;ancienne\u00a0\u00bb dans l&rsquo;HTML de la page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Commen\u00e7ons par la base<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d\u2019abord, cette m\u00e9thode n\u2019est pas forc\u00e9ment r\u00e9cente, mais vu le nombre de demandes que je re\u00e7ois pour mettre en place ce type de rapports, c\u2019\u00e9tait l&rsquo;occasion de r\u00e9diger un guide \ud83d\ude42<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Pour les clients <a href=\"https:\/\/marketingplatform.google.com\/about\/enterprise\/\">Google GMP\/360\/Premium:<\/a><\/p>\n<cite>Vous pouvez utiliserles propri\u00e9t\u00e9s \u00ab\u00a0Roll-up\u00a0\u00bb pour atteindre un r\u00e9sultat similaire.<br>Contactez votre gestionnaire de compte.<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pour la premi\u00e8re partie de cet exercice, nous nous concentrerons sur une consolidation des donn\u00e9es de haut niveau. Vous pourrez ensuite creuser plus loin mais nous aborderons le sujet plus loin dans le billet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suivant votre propre jargon, vous souhaiterez sans doute faire la distinction entre une propri\u00e9t\u00e9 \u00ab\u00a0globale\u00a0\u00bb ou \u00ab\u00a0cumul\u00a0\u00bb (o\u00f9 les donn\u00e9es consolid\u00e9es se trouveront) et une propri\u00e9t\u00e9 \u00ab\u00a0locale\u00a0\u00bb (limit\u00e9e \u00e0 chaque site \/ application). Dans ce cas, et pour les besoins de cet exercice, supposons que notre nouvel ID de propri\u00e9t\u00e9 \u00ab\u00a0globale\u00a0\u00bb est le <em>UA-123456789-1<\/em>. Cette propri\u00e9t\u00e9 nous permettra de consolider les donn\u00e9es de trafic sur toutes nos propri\u00e9t\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supponsons que vous utilisez les propri\u00e9t\u00e9s Google Analytics suivantes:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Site \u00ab\u00a0local\u00a0\u00bb<\/strong><\/td><td><strong>Propri\u00e9t\u00e9 GA \u00ab\u00a0locale\u00a0\u00bb<\/strong><\/td><td><strong>Propri\u00e9t\u00e9 GA \u00ab\u00a0globale\u00a0\u00bb<\/strong><\/td><\/tr><tr><td>sitea.com<\/td><td>UA-12345-1<\/td><td>UA-123456789-1<\/td><\/tr><tr><td>siteb.com<\/td><td>UA-23456-3<\/td><td>UA-123456789-1<\/td><\/tr><tr><td>sitec.com<\/td><td>UA-34251-7<\/td><td>UA-123456789-1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comme vous pouvez le constater, en fonction du degr\u00e9 de contr\u00f4le \/ de  gouvernance dont vous disposez sur vos sites Web, vous avez peut-\u00eatre (sans doute) cr\u00e9\u00e9 diff\u00e9rents comptes et \/ ou propri\u00e9t\u00e9s Google Analytics. Lorsque nous consoliderons les donn\u00e9es relatives au trafic, nous aurons un seul silo de donn\u00e9es (propri\u00e9t\u00e9) pour tout stocker. Pratique, non?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Configuration de Google Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Commen\u00e7ons par configurer la propri\u00e9t\u00e9 Google Analytics qui collectera toutes les donn\u00e9es. En supposant que vous utilisiez d\u00e9j\u00e0 plus d&rsquo;un compte pour vos propri\u00e9t\u00e9s en ligne, je vous conseille d&rsquo;utiliser un nouveau compte uniquement pour le reporting consolid\u00e9:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Allez dans <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a><\/li>\n\n\n\n<li>Rendez-vous dans l&rsquo;administration<\/li>\n\n\n\n<li>Cr\u00e9ez un nouveau compte et laissez-vous guider par l&rsquo;assistant de cr\u00e9ation de compte et de propri\u00e9t\u00e9<\/li>\n\n\n\n<li>R\u00e9cup\u00e9rez le code de suivi ainsi que l&rsquo;identifiant UA de votre nouvelle propri\u00e9t\u00e9<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"596\" src=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-admin-create-account.png\" alt=\"Consolidate traffic data in Google Analytics to send data into a single account\/property\" class=\"wp-image-2823\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-admin-create-account.png 920w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-admin-create-account-300x194.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-admin-create-account-768x498.png 768w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-element-caption\">Rendez vous dans l&rsquo;administration de Google Analytics et cr\u00e9ez un nouveau compte<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, vu que notre structure d\u2019URL peut changer d\u2019un site \u00e0 l\u2019autre, cr\u00e9ons un filtre pour remplacer l\u2019URL captur\u00e9e par Google Analytics par le nom de domaine ou le nom d\u2019h\u00f4te de chaque site. Dans l&rsquo;administration, rep\u00e9rez votre nouvelle vue et cr\u00e9ez un nouveau filtre (personnalis\u00e9, avanc\u00e9) avec les param\u00e8tres suivants:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Champ A: Nom d&rsquo;h\u00f4te: (.*)<\/li>\n\n\n\n<li>Champ B: &#8211;<\/li>\n\n\n\n<li>Champ de sortie: URL de la requ\u00eate: $A1 <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"1024\" src=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-admin-hostname-filter-812x1024.png\" alt=\"Consolidate traffic data in Google Analytics by using a filter to store hostname instead of URLs\" class=\"wp-image-2824\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-admin-hostname-filter-812x1024.png 812w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-admin-hostname-filter-238x300.png 238w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-admin-hostname-filter-768x969.png 768w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-admin-hostname-filter.png 856w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><figcaption class=\"wp-element-caption\">On stocke le contenu du nom d&rsquo;h\u00f4te \u00e0 la place de l&rsquo;URL de la page<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Et voil\u00e0, c&rsquo;est tout!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous allons maintenant ajuster notre code de suivi sur tous nos sites Web pour effectuer la consolidation. Cela peut se faire facilement en utilisant un gestionnaire de balises (tel que Adobe Launch, <a href=\"https:\/\/juliencoquet.com\/category\/google\/google-tag-manager\/\">Google Tag Manager<\/a>, Matomo, Tag Commander, Tealium \u2026). Si vous utilisez toujours le code de suivi \u00ab\u00a0\u00e0 l&rsquo;ancienne\u00a0\u00bb dans l&rsquo;HTML des pages, vous verrez que ce n\u2019est pas sorcier mais peut impliquer des modifications plus lourdes. <br>Explorons maintenant chaque m\u00e9thode s\u00e9par\u00e9ment:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utilisation d&rsquo;un tag manager (gestionnaire de balises)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tant donn\u00e9 que vous baignez d\u00e9j\u00e0 dans l&rsquo;\u00e9cosyst\u00e8me de marketing num\u00e9rique de Google, ce billet mentionnera Google Tag Manager, mais vous pourrez facilement reproduire cet exercice avec un autre TMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La m\u00e9thode la plus simple consiste \u00e0 cr\u00e9er une balise Google Analytics pour votre propri\u00e9t\u00e9 de consolidation qui se d\u00e9clenche avec le m\u00eame d\u00e9clencheur que votre vue de page \u00ab\u00a0locale\u00a0\u00bb:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-list-of-pv-tags-1024x456.png\" alt=\"Consolidate traffic data in Google Analytics by sending two page view calls\" class=\"wp-image-2827\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-list-of-pv-tags-1024x456.png 1024w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-list-of-pv-tags-300x134.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-list-of-pv-tags-768x342.png 768w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-list-of-pv-tags-1080x481.png 1080w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-list-of-pv-tags.png 1082w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bien entendu, cela signifie que vous devez sp\u00e9cifier votre nouvel ID de propri\u00e9t\u00e9 de consolidation soit dans la d\u00e9finition de votre balise de page vue, soit au sein d&rsquo;une variable de configuration de Google Analytics.<br>Dans les 2 cas de figure, je vous recommande de cr\u00e9er une variable  \u00ab\u00a0constante\u00a0\u00bb contenant l&rsquo;ID de propri\u00e9t\u00e9 et de l&rsquo;utiliser dans l&rsquo;un des deux cas ci-dessus.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"812\" src=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-ga-rollup-prop-variable.png\" alt=\"Consolidate traffic data in Google Analytics by sending data to a roll-up property\" class=\"wp-image-2828\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-ga-rollup-prop-variable.png 768w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-ga-rollup-prop-variable-284x300.png 284w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Creation d&rsquo;une variable contenant l&rsquo;identifiant de la propri\u00e9t\u00e9 de consolidation<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On utilise la variable en question dans une variable de configuration Google Analytics : <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"1024\" src=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-config-variable-838x1024.png\" alt=\"Consolidate traffic data in Google Analytics by sending data to a roll-up property\" class=\"wp-image-2829\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-config-variable-838x1024.png 838w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-config-variable-246x300.png 246w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-config-variable-768x938.png 768w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-config-variable.png 956w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Notre balise de consolidation est pr\u00eate! Simple mais efficace \ud83d\ude42<br>Attention cela dit: pour l&rsquo;instant <strong>on ne duplique que la page vue de base<\/strong>.<br>Pour les autres types d&rsquo;appel (\u00e9v\u00e9nements, mesure de la perf&#8230;) il faudra \u00e9galement dupliquer les balises.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1024\" src=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-pageview-tag-794x1024.png\" alt=\"Consolidate traffic data in Google Analytics by sending data to a roll-up property\" class=\"wp-image-2830\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-pageview-tag-794x1024.png 794w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-pageview-tag-233x300.png 233w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-pageview-tag-768x990.png 768w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-pageview-tag-400x516.png 400w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-pageview-tag.png 1024w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><figcaption class=\"wp-element-caption\">Assurez-vous d&rsquo;utiliser la variable de configuration GA: vous gagnerez un temps monstrueux!<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parfait, vous pouvez maintenant publier votre container GTM et vos pages Web devraient maintenant envoyer du trafic dans votre propri\u00e9t\u00e9 \u00ab\u00a0locale\u00a0\u00bb et dans votre propri\u00e9t\u00e9 \u00ab\u00a0globale\u00a0\u00bb, ce qui va vous donner un reporting consolid\u00e9!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un peu de sophistication: utilisation de l&rsquo;instruction Google Analytics <em>customTask<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics fournit une API JavaScript robuste avec des m\u00e9thodes (t\u00e2ches ou <em>tasks<\/em> en anglais) permettant de traiter les donn\u00e9es avant leur envoi aux serveurs de collecte de Google Analytics. Une de ces t\u00e2ches est <em>customTask<\/em>, que vous pouvez utiliser pour faire \u00e0 peu pr\u00e8s n&rsquo;importe quoi, y compris envoyer votre <em>payload<\/em> Google Analytics (donn\u00e9es) \u00e0 plusieurs propri\u00e9t\u00e9s en r\u00e9p\u00e9tant une page vue ou un \u00e9v\u00e9nement. J&rsquo;avais commenc\u00e9 \u00e0 explorer ce concept mais <a href=\"https:\/\/www.simoahava.com\/analytics\/customtask-the-guide\/\">Simo Ahava a \u00e9t\u00e9 plus rapide que moi<\/a> \ud83d\ude00<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans GTM, il faut cr\u00e9er une variable Custom JavaScript qu&rsquo;on appelera <em>GA Duplication<\/em> (ou en bon fran\u00e7ais <em>Copie GA<\/em>)avec le code suivant:<\/p>\n\n\n\n<pre class=\"wp-block-cedaro-code line-numbers\"><code class=\"language-javascript\">function() {\n  \/\/ Remplacez newTrackingId par la valeur de la propri\u00e9t\u00e9 \"globale\"\n  \/\/ ou utilisez une variable GTM o\u00f9 vous l'auriez stock\u00e9e\n  var newTrackingId = {{ID - Google Analytics - Roll-up}};  \n  var globalSendTaskName = '_' + newTrackingId + '_originalSendTask';\n  return function(customModel) {\n    window[globalSendTaskName] = window[globalSendTaskName] || customModel.get('sendHitTask');\n    customModel.set('sendHitTask', function(sendModel) {\n      var hitPayload = sendModel.get('hitPayload');\n      var trackingId = new RegExp(sendModel.get('trackingId'), 'gi');\n      window[globalSendTaskName](sendModel);\n      sendModel.set('hitPayload', hitPayload.replace(trackingId, newTrackingId), true);\n      window[globalSendTaskName](sendModel);\n    });\n  };\n}<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, r\u00e9f\u00e9rencez cette variable comme valeur de l&rsquo;attribut avanc\u00e9  <em>hitCallback<\/em> cach\u00e9 dans les <em>Fields to Set<\/em> de votre balise de page vue \u00ab\u00a0locale\u00a0\u00bb ou dans votre variable de configuration GA:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"887\" src=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-hitcallback-1024x887.png\" alt=\"Consolidate traffic data in Google Analytics by using a customTask via Google Tag Manager \" class=\"wp-image-2831\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-hitcallback-1024x887.png 1024w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-hitcallback-300x260.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-hitcallback-768x665.png 768w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-hitcallback-1080x936.png 1080w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-gtm-hitcallback.png 1586w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Publiez votre container et hop! Double tracking!<br>Cette  solution est bien plus \u00e9l\u00e9gante car elle requiert moins d&rsquo;effort de copie de tags. Je vous encourage \u00e0 essayer cette method et \u00e0 vous documenter sur le sujet sur <a href=\"https:\/\/www.simoahava.com\/gtm-tips\/send-google-analytics-tag-multiple-properties\/\">le billet de Simo (en anglais).<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utiliser le code de suivi \u00ab\u00a0\u00e0 l&rsquo;ancienne\u00a0\u00bb dans l&rsquo;HTML des pages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous n&rsquo;\u00eates pas un fan des TMS ou si vous ne pouvez pas \/ ne voulez pas installer GTM sur votre site, ce n&rsquo;est pas la fin du monde. Vous allez maintenant devoir modifier chaque page (ou mod\u00e8le\/<em>template<\/em> de page) de votre site pour prendre en la consolidation via le code de suivi Google Analytics. Si vous ma\u00eetrisez PHP, Python, Java ou le langage qui propulse votre site, vous pouvez facilement ajuster vos mod\u00e8les de page pour inclure un deuxi\u00e8me appel de page vue. Cela dit, par pr\u00e9caution, <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/ga-object-methods-reference#create\">utilisez un nom de tracker diff\u00e9rent<\/a> pour votre consolidation afin d&rsquo;\u00e9viter les conflits:<\/p>\n\n\n\n<pre class=\"wp-block-cedaro-code line-numbers\"><code class=\"language-javascript\">&lt;!-- Google Analytics -->\n&lt;script>\n  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){\n  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),\n  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)\n  })(window,document,'script','https:\/\/www.google-analytics.com\/analytics.js','ga');\n  ga.create('UA-12345-1', 'auto', 'local');\n  ga('local.send', 'pageview');\n  ga.create('UA-123456789-1', 'auto', 'global');\n  ga('global.send', 'pageview');\n&lt;\/script>\n&lt;!-- End Google Analytics --><\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le code ci-dessus (pour <strong>analytics.js<\/strong>), on nomme les trackers (un local et un global) et on envoie une page vue pour chaque.Si vous vous servez du nouveau Global Site Tag (<strong>gtag.js<\/strong>), le code ressemblera \u00e0:<\/p>\n\n\n\n<pre class=\"wp-block-cedaro-code line-numbers\"><code class=\"language-javascript\">\t&lt;!-- Global site tag (gtag.js) - Google Analytics -->\n\t&lt;script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=UA-12345-1\">&lt;\/script>\n\t&lt;script>\n\t  window.dataLayer = window.dataLayer || [];\n\t  function gtag(){dataLayer.push(arguments);}\n\t  gtag('js', new Date());\n\t  gtag('config', 'UA-12345-1', { 'groups': 'local' });\n\t  gtag('config', 'UA-123456789-1', { 'groups': 'global' });\n\t  gtag('event', 'Testing', { 'send_to': ['local','global'] });\n\t&lt;\/script><\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le code <strong>gtag.js<\/strong> ci-dessus, vous aurez remarqu\u00e9 qu&rsquo;on peut cr\u00e9er et nommer des groupes (local ou global dans ce cas). Les 2 premiers appels <em>config<\/em> envoient automatiquement une page vue \u00e0 chacun des trackers mais l&rsquo;appel <em>event<\/em> qui suit fait un tir group\u00e9 en envoyant un \u00e9v\u00e9nement GA aux groupes mentionn\u00e9s, local et global dans ce cas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comparaison des diff\u00e9rentes m\u00e9thodes abord\u00e9es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au vu de ce que vous avez lu plus haut, je ne vous surprendrai pas en vous disant que la m\u00e9thode GTM utilisant <em>customTask<\/em> vous fera gagner un temps \u00e9norme &#8211; en supposant que vos propri\u00e9t\u00e9s et leurs param\u00e8tres soient le plus ISO possible.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Astuce de briscard<\/p>\n<cite>Les sp\u00e9cialistes analytics sont paresseux, mais pour de bonnes raisons.<br>Utilisez un gestionnaire de balises dans la mesure du possible.<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Reporting consolid\u00e9 dans Google Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bravo! Vous avez appliqu\u00e9 mes recommandations et vous commencez \u00e0 voir des donn\u00e9es rentrer dans votre propri\u00e9t\u00e9 de consolidation!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"362\" src=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-basic-report.png\" alt=\"Consolidate traffic data in Google Analytics by listing each site individually\" class=\"wp-image-2833\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-basic-report.png 838w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-basic-report-300x130.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-basic-report-768x332.png 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><figcaption class=\"wp-element-caption\">Le rapport de pages de GA indique le nombres d&rsquo;appels par site<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comme vous l&rsquo;aurez devin\u00e9, le tableau ci-dessus montre l&rsquo;activit\u00e9 de mes sites perso &#8211; et ca me permet une vision consolid\u00e9e tr\u00e8s pratique!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceci signifie que vous pouvez utiliser les rapports de type \u00ab\u00a0Flux\u00a0\u00bb pour voir si vos internautes<strong> naviguent d&rsquo;un site \u00e0 l&rsquo;autre<\/strong> &#8211; en supposant que vosu ayiez bien mis en place le <a href=\"https:\/\/support.google.com\/analytics\/answer\/1034342?hl=en\">cross-domain<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et \u00e9videmment, ca rend les rapports temps r\u00e9el plus fun (m\u00eame s&rsquo;ils sont toujours inutiles).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-realtime-1024x447.png\" alt=\"Consolidate traffic data in Google Analytics in a realtime dashboard!\" class=\"wp-image-2834\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-realtime-1024x447.png 1024w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-realtime-300x131.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-realtime-768x335.png 768w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-realtime-1080x472.png 1080w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2019\/02\/google-analytics-consolidate-traffic-data-realtime.png 2024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Aper\u00e7u de la consolidation multi-sites dans les rapports temps r\u00e9el<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Et maintenant?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si ce n&rsquo;est pas d\u00e9j\u00e0 fait, \u00e9tablissez un <strong>plan de marquage multi-sites<\/strong> avec un tronc commun pour tous les sites et un peu de marge de manoeuvre pour les sites \u00ab\u00a0locaux\u00a0\u00bb. Ceci suppose que toutes vos propri\u00e9t\u00e9s doivent \u00eatre harmonis\u00e9es dans leurs r\u00e9glages. C&rsquo;est d&rsquo;ailleurs un <strong>avantage majeur de la m\u00e9thode customTask: vous n&rsquo;avez pas besoin de red\u00e9finir les variables de configuration GA \u00e0 chaque fois.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici une liste de points \u00e0 v\u00e9rifier pour un reporting consolid\u00e9 multi-sites:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Harmonisez les dimensions et statistiques personnalis\u00e9es. Si vous avez un grand nombre de dimensions personnalis\u00e9es, utilisez mon <a href=\"https:\/\/github.com\/analyticsftw\/pyGACustomDimensions\">script Python<\/a> ou le <a href=\"https:\/\/www.simoahava.com\/tools\/google-analytics-custom-dimension-manager\/\">Google Sheet de Simo<\/a><\/li>\n\n\n\n<li>Ajustez les r\u00e9glages pour le remarketing et les infos d\u00e9mographiques<\/li>\n\n\n\n<li>Tenez \u00e0 jour une liste de vos identifiants de propri\u00e9t\u00e9s GA: on ne sait jamais \ud83d\ude09 Vous pouvez aussi utiliser <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/config\/mgmt\/v3\/mgmtReference\/management\/webproperties\">l&rsquo;API de Management Google Analytics Management<\/a> pour \u00e7a.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A quel moment dois-je me pr\u00e9occuper de \u00e7a?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Id\u00e9alement, essayer d&rsquo;int\u00e9grer la consolidation le plus t\u00f4t possible dans votre gestion de projet. Evidemment, si les projets \u00e9taient tous men\u00e9s \u00e0 bien en temps et en heure, ca se saurait \ud83d\ude09 Si vous ne vous sentez pas de consolider d\u00e8s le d\u00e9but, faites au plus simple et \u00e9toffez votre marquage au fur et \u00e0 mesure. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rappelez-vous juste l&rsquo;adage de gestion de projet qui dit \u00ab\u00a0<strong>\u00e7a co\u00fbte toujours plus cher plus tard<\/strong>\u00ab\u00a0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Et vous?<\/h2>\n\n\n\n<p>Avez-vous d\u00e9j\u00e0 eu l&rsquo;occasion de mettre en place un reporting consolid\u00e9 multi-site? Quels obstacles (techniques ou politiques) avez vous rencontr\u00e9?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faites m&rsquo;en part dans les commentaires et <a href=\"https:\/\/analyseweb.fr\">continuez la discussion sur le forum analyseweb.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Mise \u00e0 jour 2024] Google Analytics 4 ne permet plus l&rsquo;utilisation de customTask qui a disparu avec Universal Analytics. Vous devez d\u00e9sormais utiliser du multi marquage, qui est facilit\u00e9 par GTM. Si vous avez la version 360 de GA4, vous pouvez utiliser les propri\u00e9t\u00e9s \u00ab\u00a0roll-up\u00a0\u00bb. Une mise \u00e0 jour de ce billet est en cours&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_locale":"fr_FR","_original_post":"2822","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2844","post","type-post","status-publish","format-standard","hentry","category-uncategorized","fr-FR"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment cr\u00e9er un reporting consolid\u00e9 multi-sites dans Google Analytics - par Julien Coquet<\/title>\n<meta name=\"description\" content=\"Dans ce billet, Julien Coquet d\u00e9crit comment cr\u00e9er un reporting consolid\u00e9 sur plusieurs sites ou applications traqu\u00e9es par Google Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2019\/03\/04\/reporting-consolide-sites-multiples-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment cr\u00e9er un reporting consolid\u00e9 multi-sites dans Google Analytics - 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