{"id":2118,"date":"2014-10-23T23:54:09","date_gmt":"2014-10-23T21:54:09","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=2118"},"modified":"2019-03-29T15:08:28","modified_gmt":"2019-03-29T14:08:28","slug":"gestion-departements-dans-google-analytics","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2014\/10\/23\/gestion-departements-dans-google-analytics\/","title":{"rendered":"Gestion des d\u00e9partements dans Google Analytics"},"content":{"rendered":"\n<p>Dans Google Analytics, les rapports de g\u00e9ographie \/ g\u00e9olocalisation ne permettent que de descendre au niveau de d\u00e9tail de la r\u00e9gion et pas du d\u00e9partement. C&rsquo;est principalement d\u00fb au fait qu&rsquo;\u00e0 l&rsquo;origine, Urchin et Google Analytics ont \u00e9t\u00e9 con\u00e7us pour le march\u00e9 am\u00e9ricain qui dispose en plus des \u00e9tats du syst\u00e8me <a href=\"https:\/\/thedma.org\/\">DMA<\/a> qui permet de descendre au niveau d&rsquo;une agglom\u00e9ration pr\u00e9d\u00e9finie.<\/p>\n\n\n\n<p>Comment donc obtenir un rapport sur les&nbsp;d\u00e9partements dans Google Analytics? Je vous livre ici une m\u00e9thode qui n&rsquo;est pas parfaite (elle sous-entend que vous acceptez la g\u00e9olocalisation sur votre site) mais qui devrait vous satisfaire.<br>ATTENTION: Si vous n&rsquo;\u00eates pas familier avec la technique, vous pouvez d\u00e8s \u00e0 pr\u00e9sent demander de l&rsquo;aide \u00e0 un d\u00e9veloppeur.<br>Pr\u00eat(e)?&nbsp;<strong>Accrochez-vous, ca d\u00e9coiffe!&nbsp;<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Rappel sur le m\u00e9canisme de g\u00e9olocalisation<\/h2>\n\n\n\n<p>Tout d&rsquo;abord, il faut savoir que les informations de g\u00e9olocalisation sont collect\u00e9es une fois par visite en examinant l&rsquo;adresse IP du visiteur. Cette&nbsp;adresse IP est utilis\u00e9e dans une op\u00e9ration de correspondance (lookup) qui fait un lien entre cette IP et (dans l&rsquo;ordre):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Le fournisseur d&rsquo;acc\u00e8s \u00e0 Internet (et le nom du r\u00e9seau d&rsquo;entreprise le cas \u00e9ch\u00e9ant)<\/li><li>une latitude et une longitude<\/li><li>Un \u00e9tat\/province et (USA et Canada uniquement) une agglom\u00e9ration<\/li><li>Une r\u00e9gion<\/li><li>Un nom de commune<\/li><\/ul>\n\n\n\n<p>Cette association a lieu dans la phase de traitement <strong>avant<\/strong> que les filtres associ\u00e9s \u00e0 chaque vue soient trait\u00e9s. Pour autant, les filtres ne permettent pas de g\u00e9rer efficacement nos d\u00e9partements. Nous allons en revanche capturer un code postal et en faire plein de choses rigolotes. Si vous n&rsquo;avez pas tenu compte de l&rsquo;avertissement en d\u00e9but de billet, je ne r\u00e9ponds plus de votre sant\u00e9 mentale \u00e0 partir de ce point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9cup\u00e9rer un code postal avec une API de g\u00e9olocalisation<\/h2>\n\n\n\n<p>Par d\u00e9faut, on l&rsquo;a vu, Google Analytics ne r\u00e9cup\u00e8re pas de code postal. Nous allons donc devoir passer par <a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/API\/Geolocation\/Using_geolocation\">l&rsquo;API de g\u00e9olocalisation HTML5<\/a> pr\u00e9sente dans tous les navigateurs modernes (hors IE8 et ant\u00e9rieurs donc).<\/p>\n\n\n\n<p>Cette API vous permet de r\u00e9cup\u00e9rer des coordonn\u00e9es en tant que longitude et latitude. C&rsquo;est tout mais ca permet de&nbsp;transformer&nbsp;cette information vers une autre API qui va transformer ces coordonn\u00e9es en code postal.<\/p>\n\n\n\n<p>Commencez par <a href=\"https:\/\/www.geonames.org\/login\">cr\u00e9er un compte sur une API de g\u00e9olocalisation<\/a> comme Geonames.<\/p>\n\n\n\n<p>Pour ne pas r\u00e9-inventer l&rsquo;eau ti\u00e8de, je vais m&rsquo;inspirer du <a href=\"https:\/\/www.lunametrics.com\/blog\/2014\/07\/08\/street-level-insight-google-analytics\">code de mon confr\u00e8re Sayf<\/a> de <a href=\"https:\/\/www.lunametrics.com\/?utm_source=juliencoquet.com&amp;utm_medium=referral&amp;utm_campaign=I+&lt;3+Sayf\">Lunametrics<\/a>.<\/p>\n\n\n\n<p>Je vais donc placer le code Javascript suivant sur mes pages (ou l&rsquo;appeler via GTM par exemple):<\/p>\n\n\n\n<pre class=\"wp-block-cedaro-code line-numbers\"><code class=\"language-javascript\">\/\/ Par Julien Coquet\n\/\/ Inspir\u00e9 par Sayf Sharif de Lunametrics \n\/\/ www.lunametrics.com\/blog\/2014\/07\/08\/street-level-insight-google-analytics \n\/\/ N'utilise pas jQuery! \nfunction getLocation() {\n\tif (navigator.geolocation) { \n\t\t\/* \n\t\t* Si votre navigateur g\u00e8re la g\u00e9olocalisation HTML5,\n\t\t* on utilise la fonction showPosition comme callback \n\t\t*\/\n\t\tnavigator.geolocation.getCurrentPosition(showPosition);\n\t} else { \n\t\t\/\/ G\u00e9olocalisation non g\u00e9r\u00e9e par le navigateur\n\t\tconsole.log(\"Votre navigateur est moisi, changez-en.\"); \n\t} \n} \n\/* \n* Dans cette fonction de callback, on utilise le combo longitude\/latitude\n* comme param\u00e8tre d'API Geonames afin de r\u00e9cup\u00e9rer le code postal \n*\/ \nfunction showPosition(position) { \n\tvar latitude = position.coords.latitude;\n\tvar longitude = position.coords.longitude; \n\tvar utilisateur = \"juliencoquet\"; \/\/ \u00e0 remplacer par votre identifiant Geonames \n\t\n\t\/\/ On compose l'URL d'appel \u00e0 l'API Geonames\n\tvar URL = \"https:\/\/secure.geonames.org\/findNearbyPostalCodesJSON?lat=\"; \n\tURL += latitude + \"&amp;lng=\" + longitude + \"&amp;username=\" + utilisateur; \n\t\n\t\/\/ On envoie la requ\u00eate \u00e0 l'API Geonames \n\trequest = new XMLHttpRequest(); \n\trequest.open('GET', URL, true); \n\trequest.onload = function() { \n\t\tif (request.status >= 200 &amp;&amp; request.status &lt; 400) { \n\t\t\t\/* \n\t\t\t* Super, on a acc\u00e9d\u00e9 au flux de g\u00e9olocalisation pour r\u00e9cup\u00e9rer le code postal le plus proche. \n\t\t\t* On va maintenant le passer \u00e0 la dataLayer GTM comme param\u00e8tre d'un \u00e9v\u00e9nement personnalis\u00e9 \n\t\t\t*\/ \n\t\t\tdata = JSON.parse(request.responseText); \n\t\t\twindow.dataLayer.push({\n\t\t\t\t'event': 'geoloc',\n\t\t\t\t'codePostal': data['postalCodes'][0]['postalCode'] \n\t\t\t}); \n\t\t} else { \n\t\t\t\/\/ Connexion au flux r\u00e9ussie mais erreur (pas de flux, URL mal form\u00e9e, etc) \n\t\t} \n\t}; \n\trequest.onerror = function() { \/\/ D\u00e9clencher une alerte si la connexion \u00e0 \u00e9chou\u00e9 \t\n\t\tconsole.log('Impossible de se connecter \u00e0 l'API de g\u00e9olocalisation'); \n\t\t\/\/ et un event GTM \n\t\twindow.dataLayer.push({\n\t\t\t'event': 'eventGenerique',\n\t\t\t'eventCategory': 'Geographie',\n\t\t\t'eventAction': 'Erreur g\u00e9oloc',\n\t\t\t'eventLabel': '' \n\t\t}); \n\t}; \n\trequest.send();\n} \n\t\t\n\/\/ On ex\u00e9cute tout le code ci-dessus \ngetLocation();<\/code><\/pre>\n\n\n\n<p><br>Dans cet exemple, on pousse un \u00e9v\u00e9nement GTM <em>geoloc<\/em> et une variable <em>codePostal<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #262626;\">On passe le code postal \u00e0 Google Analytics via GTM<\/span><\/h2>\n\n\n\n<p><span style=\"color: #262626;\">Il faut donc cr\u00e9er une variable (macro) qui contiendra le code postal pour l&rsquo;utiliser dans Google Universal Analytics:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-gtm-macro.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"540\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-gtm-macro.png\" alt=\"google analytics geolocalisation gtm macro\" class=\"wp-image-2121\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-gtm-macro.png 700w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-gtm-macro-300x231.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-gtm-macro-624x481.png 624w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>On pr\u00e9voit le tag Google Analytics qui d\u00e9clenchera un \u00e9v\u00e9nement de capture on y utilise la macro, ainsi que la dimension personnalis\u00e9e 13 qu&rsquo;on a cr\u00e9e pour stocker le code postal:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-event.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"903\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-event-1024x903.png\" alt=\"google analytics geolocalisation event\" class=\"wp-image-2125\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-event-1024x903.png 1024w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-event-300x264.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-event-624x550.png 624w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-event-900x794.png 900w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-event.png 1484w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>On d\u00e9clenche ce tag sur une page donn\u00e9e lors du d\u00e9clenchement de l&rsquo;\u00e9v\u00e9nement \u00ab\u00a0geoloc\u00a0\u00bb:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-regle.png\"><img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"211\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-regle.png\" alt=\"google analytics geolocalisation regle\" class=\"wp-image-2126\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-regle.png 513w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-regle-300x123.png 300w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>On publie le tout et hop! Des \u00e9v\u00e9nements! Avec mon code postal (26200, Mont\u00e9limar)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-temps-reel.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"442\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-temps-reel-1024x442.png\" alt=\"google analytics geolocalisation temps reel\" class=\"wp-image-2127\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-temps-reel-1024x442.png 1024w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-temps-reel-300x129.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-temps-reel-624x269.png 624w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-temps-reel-900x388.png 900w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-temps-reel.png 1056w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ok, donc on capture le code postal, et maintenant? On va donc prendre ce code postal et le faire correspondre \u00e0 un nom de d\u00e9partement.<\/p>\n\n\n\n<p>Oui je sais je peux faire tout ca directement dans GTM mais \u00e0 ce stade on a d\u00e9j\u00e0 suffisamment fait travailler le navigateur; c&rsquo;est&nbsp;au tour de Google Analytics de prendre le relais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Correspondance avec les d\u00e9partements<\/h2>\n\n\n\n<p>Pour retrouver nos noms de d\u00e9partements fran\u00e7ais (Ain, Aisne, Allier, etc.), nous allons devoir commencer par \u00e9tablir une liste des codes postaux et leur nom de d\u00e9partement associ\u00e9s. Nous utiliserons ensuite cette liste dans&nbsp;la fonction d&rsquo;import de donn\u00e9es de Google Analytics.<\/p>\n\n\n\n<p>Pour trouver la liste des codes postaux de France ainsi que la liste des d\u00e9partements, rien de mieux que <a href=\"https:\/\/www.insee.fr\/fr\/methodes\/nomenclatures\/cog\/telechargement.asp\">le site de l&rsquo;INSEE<\/a>. Un petit coup d&rsquo;Excel, d&rsquo;espi\u00e9glerie (et de remplacement&nbsp;de caract\u00e8res sp\u00e9ciaux), c&rsquo;est la vie de Can.. euh du web analyste. Comme je suis super sympa, <a href=\"https:\/\/drive.google.com\/file\/d\/0By_yKR1xrefET1ZUQzFGQ21JQXc\/view?usp=sharing\">je vous ai m\u00e2ch\u00e9 le boulot<\/a>.<\/p>\n\n\n\n<p>Le probl\u00e8me de la fonction d&rsquo;import c&rsquo;est qu&rsquo;elle ne peut pas (au 21 octobre 2014) influer sur les donn\u00e9es de g\u00e9olocalisation, sinon un import bas\u00e9 sur le nom des villes aurait r\u00e9gl\u00e9 le probl\u00e8me depuis longtemps. C&rsquo;est pourquoi nous avons captur\u00e9 notre code postal dans une dimension personnalis\u00e9e.<\/p>\n\n\n\n<p>Enfin, nous avons notre fichier contenant des&nbsp;paires de codes postaux et de noms de d\u00e9partement. C&rsquo;est l&rsquo;heure de faire travailler un peu Google Universal Analytics.<\/p>\n\n\n\n<p>Dans l&rsquo;administration de notre propri\u00e9t\u00e9 Analytics, cr\u00e9ons de nouvelles dimensions personnalis\u00e9es:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-admin-import-de-donnees.png\" alt=\"\" class=\"wp-image-2128\"\/><\/figure><\/div>\n\n\n\n<p>Je vais en cr\u00e9er 2: une pour le code postal et une pour le nom du d\u00e9partement, toutes deux avec une port\u00e9e au niveau de la session:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-dimensions-persos.png\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"335\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-dimensions-persos.png\" alt=\"google analytics geolocalisation dimensions persos\" class=\"wp-image-2134\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-dimensions-persos.png 771w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-dimensions-persos-300x130.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-dimensions-persos-624x271.png 624w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Retournons dans l&rsquo;admin&nbsp;et&nbsp;cr\u00e9ons un nouvel import de donn\u00e9es:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-admin-nouvel-import-donn\u00e9es.png\"><img decoding=\"async\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-admin-nouvel-import-donnees.png\" alt=\"google analytics geolocalisation admin nouvel import donn\u00e9es\" class=\"wp-image-2135\"\/><\/a><\/figure><\/div>\n\n\n\n<p>On va choisir la vue concern\u00e9e et sur quelles donn\u00e9es l&rsquo;import va porter:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-import-de-donn\u00e9es.png\"><img decoding=\"async\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-import-de-donn\u00e9es.png\" alt=\"google analytics geolocalisation import de donn\u00e9es\" class=\"wp-image-2130\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Vous aurez vu que pour int\u00e9grer les d\u00e9partements dans Google Analytics, on va utiliser comme provenance la dimension personnalis\u00e9e 13 (le code postal) et la 14 (le d\u00e9partement).<\/p>\n\n\n\n<p>Sauvegardez et vous pourrez obtenir un sch\u00e9ma d&rsquo;import (mod\u00e8le pour CSV Excel) pour y stocker vos codes postaux et noms de d\u00e9partement. Encore une fois, <a href=\"https:\/\/drive.google.com\/open?id=0By_yKR1xrefET1ZUQzFGQ21JQXc&amp;authuser=0\">profitez de mon fichier<\/a>, il est tout pr\u00eat. Vous avez juste \u00e0 remplacer les en-t\u00eates par:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-entetes.png\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"381\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-entetes.png\" alt=\"google analytics geolocalisation entetes\" class=\"wp-image-2131\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-entetes.png 737w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-entetes-300x155.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-entetes-624x322.png 624w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Importez le fichier dans votre zone d&rsquo;import:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-imports.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"263\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-imports-1024x263.png\" alt=\"google analytics geolocalisation imports\" class=\"wp-image-2132\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-imports-1024x263.png 1024w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-imports-300x77.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-imports-624x160.png 624w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-imports-900x231.png 900w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-imports.png 1183w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Personne n&rsquo;est parfait et vous aurez probablement des erreurs d&rsquo;encodage ici et l\u00e0.<\/p>\n\n\n\n<p>F\u00e9licitations, vous n&rsquo;avez plus qu&rsquo;\u00e0 cr\u00e9er un rapport personnalis\u00e9 pour afficher vos donn\u00e9es:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-custom-report.png\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"575\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-custom-report.png\" alt=\"google analytics geolocalisation custom report\" class=\"wp-image-2133\" srcset=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-custom-report.png 890w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-custom-report-300x193.png 300w, https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-custom-report-624x403.png 624w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Cela vous permettra d&rsquo;explorer de la r\u00e9gion vers le d\u00e9partement vers le code postal en contournant la limitation actuelle de Google Analytics.<\/p>\n\n\n\n<p>Comment allez vous utiliser\/modifier cette technique de tracking des d\u00e9partements dans Google Analytics? Des questions? Des remarques? Faites le moi savoir dans les&nbsp;commentaires!<\/p>\n\n\n\n<p>Et un grand merci \u00e0 <a href=\"https:\/\/www.gain-de-temps.com\/\">Sandrine<\/a> de m&rsquo;avoir fait sauter ma pause d\u00e9jeuner \ud83d\ude00<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans Google Analytics, les rapports de g\u00e9ographie \/ g\u00e9olocalisation ne permettent que de descendre au niveau de d\u00e9tail de la r\u00e9gion et pas du d\u00e9partement. C&rsquo;est principalement d\u00fb au fait qu&rsquo;\u00e0 l&rsquo;origine, Urchin et Google Analytics ont \u00e9t\u00e9 con\u00e7us pour le march\u00e9 am\u00e9ricain qui dispose en plus des \u00e9tats du syst\u00e8me DMA qui permet de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"2118","footnotes":""},"categories":[],"tags":[],"class_list":["post-2118","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestion des d\u00e9partements dans Google Analytics - Julien Coquet<\/title>\n<meta name=\"description\" content=\"Ce billet indique comment am\u00e9liorer la g\u00e9olocalisation et traquer les d\u00e9partements dans Google Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2014\/10\/23\/gestion-departements-dans-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion des d\u00e9partements dans Google Analytics - Julien Coquet\" \/>\n<meta property=\"og:description\" content=\"Ce billet indique comment am\u00e9liorer la g\u00e9olocalisation et traquer les d\u00e9partements dans Google Analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/juliencoquet.com\/fr\/2014\/10\/23\/gestion-departements-dans-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Julien Coquet\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-23T21:54:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-29T14:08:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/juliencoquet.com\/wp-content\/uploads\/2014\/10\/google-analytics-geolocalisation-admin-import-de-donnees.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2014\\\/10\\\/23\\\/gestion-departements-dans-google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2014\\\/10\\\/23\\\/gestion-departements-dans-google-analytics\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Gestion des d\u00e9partements dans Google Analytics\",\"datePublished\":\"2014-10-23T21:54:09+00:00\",\"dateModified\":\"2019-03-29T14:08:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2014\\\/10\\\/23\\\/gestion-departements-dans-google-analytics\\\/\"},\"wordCount\":1116,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/#\\\/schema\\\/person\\\/16345764b7c7529e428e37fd635ed8ea\"},\"image\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2014\\\/10\\\/23\\\/gestion-departements-dans-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/juliencoquet.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/google-analytics-geolocalisation-admin-import-de-donnees.png\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2014\\\/10\\\/23\\\/gestion-departements-dans-google-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2014\\\/10\\\/23\\\/gestion-departements-dans-google-analytics\\\/\",\"url\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2014\\\/10\\\/23\\\/gestion-departements-dans-google-analytics\\\/\",\"name\":\"Gestion des d\u00e9partements dans Google Analytics - 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