{"id":2103,"date":"2014-09-02T14:02:39","date_gmt":"2014-09-02T12:02:39","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=2103"},"modified":"2019-03-29T15:08:28","modified_gmt":"2019-03-29T14:08:28","slug":"analytics-politique-tag-management","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2014\/09\/02\/analytics-politique-tag-management\/","title":{"rendered":"Analytics, politique et tag management"},"content":{"rendered":"<p>Il y a tr\u00e8s clairement en France un foss\u00e9 technologique entre nos\u00a0politiques et la r\u00e9alit\u00e9.<\/p>\n<p>Pour plusieurs raisons :<\/p>\n<ul>\n<li>Un conseiller les briefe mal<\/li>\n<li>Ils ne veulent entendre que ce qu&rsquo;ils veulent<\/li>\n<li>Un d\u00e9ni de r\u00e9alit\u00e9 qui les ram\u00e8neraient \u00e0 la terre ferme<\/li>\n<li>Des tractations lobbyistes<\/li>\n<\/ul>\n<p>Et sans doute bien d&rsquo;autres raisons.<\/p>\n<p><!--more--><\/p>\n<figure style=\"width: 675px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.numerama.com\/media\/attach\/michelledelaunay.jpg\" alt=\"\" width=\"675\" height=\"350\" \/><figcaption class=\"wp-caption-text\">Mich\u00e8le Delaunay, terreur du CSA<\/figcaption><\/figure>\n<p>Pour ne pas d\u00e9roger \u00e0 ce constat, <strong>Mich\u00e8le Delaunay<\/strong>, ex-<span style=\"color: #343434;\">ministre d\u00e9l\u00e9gu\u00e9e aux personnes \u00e2g\u00e9es et \u00e0 l&rsquo;autonomie du gouvernement Ayrault, <strong>veut imposer \u00e0 tous les sites Web fran\u00e7ais d&rsquo;apposer sur chaque page du site un label l&rsquo;identifiant clairement comme appropri\u00e9 pour un type d&rsquo;audience donn\u00e9e<\/strong>.<br \/>\n[Source: <a href=\"https:\/\/www.numerama.com\/magazine\/30411-michele-delaunay-demande-une-signaletique-csa-pour-internet.html\">Num\u00e9rama<\/a>]<\/span><\/p>\n<p>Tant il est vrai que dans le monde du Web on a un peu autre chose \u00e0 faire que d&rsquo;ajouter des labels inutiles sur un site (le label PUR, ca vous rappelle un truc?), j&rsquo;ai d\u00e9cid\u00e9 (trop bon, trop con sans doute) de fournir \u00e0 tous une m\u00e9thode pour satisfaire la lubie de Mich\u00e8le.<\/p>\n<p><strong>Utiliser\u00a0un tag manager pour faire ce travail ignoble.<\/strong><\/p>\n<p>Bien \u00e9videmment, ceci pr\u00e9sume que votre site est \u00e9quip\u00e9 d&rsquo;un <em>tag manager<\/em> (d&rsquo;un gestionnaire de balises pour faire plaisir aux toubonistes). Pour les besoins de l&rsquo;exercice, on utilisera Google Tag Manager.<\/p>\n<p><strong>Instructions:<\/strong><\/p>\n<p>1. Cr\u00e9ez un nouveau tag dans votre container.<br \/>\n2. Appelez-le \u00ab\u00a0Tag Label CSA inutile mais de complaisance\u00a0\u00bb<br \/>\n3. Utilisez une balise HTML personnalis\u00e9 qui contient un code similaire au suivant:<\/p>\n<p>[code lang=\u00a0\u00bbhtml\u00a0\u00bb]<br \/>\n&lt;style&gt;<br \/>\n  #csa {<br \/>\n    position: fixed;<br \/>\n    bottom: 0;<br \/>\n    right: 0;<br \/>\n  }<br \/>\n&lt;\/style&gt;<br \/>\n&lt;div id=csa&gt;Mich\u00e8le Delaunay peut aller se faire cuire un oeuf sur Mars&lt;\/div&gt;<br \/>\n[\/code]<\/p>\n<p>Bien entendu vous pouvez changer ce code pour l&rsquo;adapter \u00e0 votre signal\u00e9tique et sa position dans la classification salvatrice du CSA.<\/p>\n<p>4. Assignez ce tag \u00e0\u00a0la r\u00e8gle \u00ab\u00a0Toutes les pages\u00a0\u00bb<br \/>\n5. Publiez votre container.<br \/>\n6. Regardez vos pages Web arborer un message de nature \u00e0 aiguiller les internautes sur le classement de votre site.<\/p>\n<p>La bonne nouvelle, c&rsquo;est que vous pouvez d\u00e9sactiver cette verrue HTMListique en deux clics, sans avoir \u00e0 demander \u00e0 votre webmaster de retagger tout le site.<\/p>\n<p>Si comme moi vous pensez que cet exercice est une pure perte de temps et que l&rsquo;Etat n&rsquo;a pas \u00e0 r\u00e9guler chaque virgule d&rsquo;un site, ne vous donnez m\u00eame pas la peine de vous y pr\u00eater. Cela dit, vous verrez surement d&rsquo;autres usages plus appropri\u00e9 \u00e0 cet exemple \ud83d\ude09<\/p>\n<p>Si cette mesure plein de bon sens venait \u00e0 passer, l&rsquo;appliqueriez-vous? Auriez-vous fait diff\u00e9remment? Faites moi part de vos r\u00e9actions (constructives) dans les commentaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a tr\u00e8s clairement en France un foss\u00e9 technologique entre nos\u00a0politiques et la r\u00e9alit\u00e9. Pour plusieurs raisons : Un conseiller les briefe mal Ils ne veulent entendre que ce qu&rsquo;ils veulent Un d\u00e9ni de r\u00e9alit\u00e9 qui les ram\u00e8neraient \u00e0 la terre ferme Des tractations lobbyistes Et sans doute bien d&rsquo;autres raisons.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"2103","footnotes":""},"categories":[],"tags":[],"class_list":["post-2103","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analytics, politique et tag management - Julien Coquet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2014\/09\/02\/analytics-politique-tag-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analytics, politique et tag management - Julien Coquet\" \/>\n<meta property=\"og:description\" content=\"Il y a tr\u00e8s clairement en France un foss\u00e9 technologique entre nos\u00a0politiques et la r\u00e9alit\u00e9. 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