{"id":1651,"date":"2013-03-27T09:55:16","date_gmt":"2013-03-27T08:55:16","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=1651"},"modified":"2015-12-29T00:16:05","modified_gmt":"2015-12-28T23:16:05","slug":"nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/","title":{"rendered":"Nouveaut\u00e9s rapports et tableaux de bord temps r\u00e9el Google Analytics"},"content":{"rendered":"

Salut les kids<\/a>, aujourd’hui, Google met \u00e0 jour ses rapports li\u00e9s \u00e0 sa fonctionnalit\u00e9 \u00ab\u00a0temps r\u00e9el\u00a0\u00bb.
\nEvidemment ca ne sert qu’\u00e0 prendre la temp\u00e9rature d’un site \u00e0 un moment T mais l\u00e0 \u00e7a devient pas mal \ud83d\ude09<\/p>\n

<\/p>\n

Les \u00e9v\u00e9nements en temps r\u00e9el<\/h2>\n

Si comme moi vous \u00eates un professionnel de la mesure d’audience Internet, un des reproches qu’on fait au temps r\u00e9el c’est qu’il est peu ou pas actionable: notre r\u00e9activit\u00e9 n’est pas au niveau du \u00ab\u00a0live\u00a0\u00bb.<\/p>\n

L’arriv\u00e9e des rapports temps-r\u00e9el dans Google Analytics<\/a>, comme Webtrends Streams<\/a> d’ailleurs, ont s\u00e9duit nos amis des services marketing. En revanche, ils souffrent de limitations car ils ne peuvent pas forc\u00e9ment afficher des informations \u00ab\u00a0live\u00a0\u00bb sur des donn\u00e9es qui devront \u00eatre recompil\u00e9es, reconsolid\u00e9es et synchronis\u00e9es avec d’autres dimensions et statistiques.<\/p>\n

Par exemple, on ne pouvait pas jusqu’\u00e0 pr\u00e9sent se servir du temps r\u00e9el pour observer l’utilisation des \u00e9v\u00e9nements de type clic, ajout au panier, t\u00e9l\u00e9chargements, etc.<\/p>\n

\"alleluia<\/p>\n

C’est maintenant chose faite avec Google Analytics. Votre rubrique Temps R\u00e9el contient maintenant la mention \u00ab\u00a0Ev\u00e9nements – b\u00e9ta\u00a0\u00bb \ud83d\ude09<\/p>\n

\"google<\/a>Pas mal non?<\/p>\n

Sauf que Google ne s’est pas arr\u00eat\u00e9 l\u00e0 avec cette mise \u00e0 jour \ud83d\ude09<\/p>\n

Tableaux de bord temps r\u00e9el<\/h2>\n

Oui le sous-titre que vous venez de lire est correct: vous pouvez d\u00e9sormais ajouter des \u00e9l\u00e9ments temps r\u00e9el \u00e0 vos tableaux de bord.<\/p>\n

Mais ajoutez plut\u00f4t un widget \u00e0 votre tableau de bord et vous obtiendrez un nouveau dialogue:<\/p>\n

\"google<\/a>A noter que l’interface en anglais est plus \u00e9l\u00e9gante, avec un switch ON\/OFF pour le temps r\u00e9el pour un widget donn\u00e9. Mais bon, la VF de Google Analytics a toujours \u00e9t\u00e9 \u00ab\u00a0sp\u00e9ciale\u00a0\u00bb et ca ne va pas changer maintenant, hein? \ud83d\ude09 <3<\/p>\n

Et maintenant sous vos yeux \u00e9bahis, votre tableau de bord qui se met \u00e0 jour tout seul :<\/p>\n

\"google<\/a>Voil\u00e0, je vous laisse admirer cela en silence. N’oubliez pas de fermer la bouche \u00e0 un moment donn\u00e9 \ud83d\ude09<\/p>\n

Comme je l’expliquais, la question de la synchronisation de donn\u00e9es fait qu’on ne peut pas avoir de segments ou de dates pr\u00e9cises sur ces \u00e9l\u00e9ments temps-r\u00e9el et\u00a0que certaines dimensions ne marchent pas encore tr\u00e8s bien\u00a0mais c’est d\u00e9j\u00e0 pas mal.<\/p>\n

Conclusion<\/h2>\n

Encore une \u00e9tape de franchie pour Google dans la vulgarisation et la facilitation de l’acc\u00e8s aux donn\u00e9es. Pour autant, rappelez-vous que le pilotage marketing temps r\u00e9el est encore (globalement) du domaine de la R&D donc ne vous attendez pas \u00e0 ajouter votre budget Adwords dans la seconde \ud83d\ude09<\/span><\/p>\n

Des questions? Des commentaires constructifs? Le formulaire est juste dessous \ud83d\ude09<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Salut les kids, aujourd’hui, Google met \u00e0 jour ses rapports li\u00e9s \u00e0 sa fonctionnalit\u00e9 \u00ab\u00a0temps r\u00e9el\u00a0\u00bb. Evidemment ca ne sert qu’\u00e0 prendre la temp\u00e9rature d’un site \u00e0 un moment T mais l\u00e0 \u00e7a devient pas mal \ud83d\ude09<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1651","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"\nNouveaux rapports temps r\u00e9el dans Google Analytics<\/title>\n<meta name=\"description\" content=\"En mars 2013, Google Analytics lance des rapports et tableaux de bord permettant de suivre la performance d'un site web en temps r\u00e9el.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveaux rapports temps r\u00e9el dans Google Analytics\" \/>\n<meta property=\"og:description\" content=\"En mars 2013, Google Analytics lance des rapports et tableaux de bord permettant de suivre la performance d'un site web en temps r\u00e9el.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Julien Coquet\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-27T08:55:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-28T23:16:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2013\\\/03\\\/27\\\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2013\\\/03\\\/27\\\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Nouveaut\u00e9s rapports et tableaux de bord temps r\u00e9el Google Analytics\",\"datePublished\":\"2013-03-27T08:55:16+00:00\",\"dateModified\":\"2015-12-28T23:16:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2013\\\/03\\\/27\\\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\\\/\"},\"wordCount\":477,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/#\\\/schema\\\/person\\\/16345764b7c7529e428e37fd635ed8ea\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2013\\\/03\\\/27\\\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2013\\\/03\\\/27\\\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\\\/\",\"url\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2013\\\/03\\\/27\\\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\\\/\",\"name\":\"Nouveaux rapports temps r\u00e9el dans Google Analytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/#website\"},\"datePublished\":\"2013-03-27T08:55:16+00:00\",\"dateModified\":\"2015-12-28T23:16:05+00:00\",\"description\":\"En mars 2013, Google Analytics lance des rapports et tableaux de bord permettant de suivre la performance d'un site web en temps r\u00e9el.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2013\\\/03\\\/27\\\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2013\\\/03\\\/27\\\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/fr\\\/2013\\\/03\\\/27\\\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/juliencoquet.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nouveaut\u00e9s rapports et tableaux de bord temps r\u00e9el Google Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/#website\",\"url\":\"https:\\\/\\\/juliencoquet.com\\\/\",\"name\":\"Julien Coquet\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/#\\\/schema\\\/person\\\/16345764b7c7529e428e37fd635ed8ea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/juliencoquet.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/#\\\/schema\\\/person\\\/16345764b7c7529e428e37fd635ed8ea\",\"name\":\"julien\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/julien-coquet-expert-analytics-consultant.jpg\",\"url\":\"https:\\\/\\\/juliencoquet.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/julien-coquet-expert-analytics-consultant.jpg\",\"contentUrl\":\"https:\\\/\\\/juliencoquet.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/julien-coquet-expert-analytics-consultant.jpg\",\"width\":576,\"height\":576,\"caption\":\"julien\"},\"logo\":{\"@id\":\"https:\\\/\\\/juliencoquet.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/julien-coquet-expert-analytics-consultant.jpg\"},\"sameAs\":[\"https:\\\/\\\/juliencoquet.com\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/juliencoquet.com\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nouveaux rapports temps r\u00e9el dans Google Analytics","description":"En mars 2013, Google Analytics lance des rapports et tableaux de bord permettant de suivre la performance d'un site web en temps r\u00e9el.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/","og_locale":"fr_FR","og_type":"article","og_title":"Nouveaux rapports temps r\u00e9el dans Google Analytics","og_description":"En mars 2013, Google Analytics lance des rapports et tableaux de bord permettant de suivre la performance d'un site web en temps r\u00e9el.","og_url":"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/","og_site_name":"Julien Coquet","article_published_time":"2013-03-27T08:55:16+00:00","article_modified_time":"2015-12-28T23:16:05+00:00","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/#article","isPartOf":{"@id":"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/"},"author":{"name":"","@id":""},"headline":"Nouveaut\u00e9s rapports et tableaux de bord temps r\u00e9el Google Analytics","datePublished":"2013-03-27T08:55:16+00:00","dateModified":"2015-12-28T23:16:05+00:00","mainEntityOfPage":{"@id":"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/"},"wordCount":477,"commentCount":5,"publisher":{"@id":"https:\/\/juliencoquet.com\/#\/schema\/person\/16345764b7c7529e428e37fd635ed8ea"},"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/","url":"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/","name":"Nouveaux rapports temps r\u00e9el dans Google Analytics","isPartOf":{"@id":"https:\/\/juliencoquet.com\/#website"},"datePublished":"2013-03-27T08:55:16+00:00","dateModified":"2015-12-28T23:16:05+00:00","description":"En mars 2013, Google Analytics lance des rapports et tableaux de bord permettant de suivre la performance d'un site web en temps r\u00e9el.","breadcrumb":{"@id":"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/juliencoquet.com\/fr\/2013\/03\/27\/nouveautes-rapports-et-tableaux-de-bord-temps-reel-google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/juliencoquet.com\/"},{"@type":"ListItem","position":2,"name":"Nouveaut\u00e9s rapports et tableaux de bord temps r\u00e9el Google Analytics"}]},{"@type":"WebSite","@id":"https:\/\/juliencoquet.com\/#website","url":"https:\/\/juliencoquet.com\/","name":"Julien Coquet","description":"","publisher":{"@id":"https:\/\/juliencoquet.com\/#\/schema\/person\/16345764b7c7529e428e37fd635ed8ea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/juliencoquet.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/juliencoquet.com\/#\/schema\/person\/16345764b7c7529e428e37fd635ed8ea","name":"julien","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/juliencoquet.com\/wp-content\/uploads\/2026\/02\/julien-coquet-expert-analytics-consultant.jpg","url":"https:\/\/juliencoquet.com\/wp-content\/uploads\/2026\/02\/julien-coquet-expert-analytics-consultant.jpg","contentUrl":"https:\/\/juliencoquet.com\/wp-content\/uploads\/2026\/02\/julien-coquet-expert-analytics-consultant.jpg","width":576,"height":576,"caption":"julien"},"logo":{"@id":"https:\/\/juliencoquet.com\/wp-content\/uploads\/2026\/02\/julien-coquet-expert-analytics-consultant.jpg"},"sameAs":["https:\/\/juliencoquet.com"]},{"@type":"Person","@id":"","url":"https:\/\/juliencoquet.com\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/juliencoquet.com\/wp-json\/wp\/v2\/posts\/1651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juliencoquet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliencoquet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliencoquet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/juliencoquet.com\/wp-json\/wp\/v2\/comments?post=1651"}],"version-history":[{"count":0,"href":"https:\/\/juliencoquet.com\/wp-json\/wp\/v2\/posts\/1651\/revisions"}],"wp:attachment":[{"href":"https:\/\/juliencoquet.com\/wp-json\/wp\/v2\/media?parent=1651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliencoquet.com\/wp-json\/wp\/v2\/categories?post=1651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliencoquet.com\/wp-json\/wp\/v2\/tags?post=1651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}