{"id":1579,"date":"2013-02-22T16:23:22","date_gmt":"2013-02-22T15:23:22","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=1579"},"modified":"2019-03-29T15:28:49","modified_gmt":"2019-03-29T14:28:49","slug":"gestion-des-devises-multiples-dans-google-analytics","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2013\/02\/22\/gestion-des-devises-multiples-dans-google-analytics\/","title":{"rendered":"Gestion des devises multiples dans Google Analytics"},"content":{"rendered":"

Google vient d’introduire la gestion des devises multiples dans Google Analytics, ce qui va faciliter la vie des e-commer\u00e7ants qui traquent la performance de leurs ventes Web sur plusieurs pays diff\u00e9rents.
\n
\nJusqu’\u00e0 pr\u00e9sent, la gestion des devises dans Google Analytics \u00e9tait assez basique: on choisissait dans les propri\u00e9t\u00e9s de ses profils une devise (qu’on oubliait en g\u00e9n\u00e9ral de changer du d\u00e9faut en dollars US) pour mesurer les montants.<\/p>\n

Rappel<\/strong>: pour choisir une devise, choisir dans les options d’administration les propri\u00e9t\u00e9s pour chaque profil qui g\u00e8re des transactions (et \u00e9ventuellement de l’Adwords)<\/p>\n

\"google<\/a>La modification que vient de proposer Google ne change rien \u00e0 l’affichage des donn\u00e9es de transactions eCommerce. Elle ne permet que de convertir des transactions en devises multiples en montants exprim\u00e9s dans la devise choisie pour le profil.<\/p>\n

Exemple: si j’ai un site eCommerce europ\u00e9en qui vend dans l’UE mais aussi en Grande Bretagne, je vais r\u00e9gler mon profil pour n’afficher que des euros (EUR) mais ce montant en euros inclura des transactions en livres sterling (GBP) qui auront \u00e9t\u00e9 converties en euro.<\/p>\n

Pour information, Google utilisera le taux de change du jour pr\u00e9c\u00e9dent la transaction.<\/p>\n

R\u00e9sumons<\/strong>: avec cette technique, si j’ai d\u00e9fini l’euro comme devise de mon profil et que mon site enregistre 1 transaction \u00e0 100EUR et une transaction \u00e0 50USD, Google Analytics affichera un total de 138EUR dans les rapports eCommerce car il aura converti les 50USD en 38EUR (merci xe.com<\/a>!).<\/p>\n

Comment fait-on alors pour mesurer une devise diff\u00e9rente dans Google Analytics?<\/h3>\n

Pour choisir sa devise, il faut modifier son marquage Google Analytics au niveau de la page de confirmation de commande contenant le code eCommerce.<\/p>\n

[code lang=\u00a0\u00bbjs\u00a0\u00bb]_gaq.push([‘_set’, ‘currencyCode’, ‘GBP’]);[\/code]<\/p>\n

Cette instruction doit \u00eatre pass\u00e9e avant<\/strong> l’appel \u00e0 _trackTrans<\/em>. A ce sujet, vous remarquerez l’utilisation de la commande ‘_set<\/em>‘ qui, tout comme ‘_get<\/em>‘ et ‘_require<\/em>‘ est pass\u00e9e inaper\u00e7ues. Ca tombe bien, on s’en servira bient\u00f4t beaucoup avec Universal Analytics \ud83d\ude09<\/p>\n

Evidemment ici l’information principale est le passage d’un code de devise ISO. Dans cet exemple, GBP d\u00e9signe \u00e9videmment les livres sterling. Google a publi\u00e9 une liste des devises g\u00e9r\u00e9es par la conversion<\/a>, m\u00eame si apparemment ils pensent que le Franc est toujours une devise en 2013 \ud83d\ude09<\/p>\n

Exemple de marquage multi-devise pour Google Analytics<\/h3>\n

On r\u00e9capitule avec cet exemple pour une boutique europ\u00e9enne qui vend aux USA. Dans cet exemple, les montants sont en dollars US (USD).<\/p>\n

[code lang=\u00a0\u00bbjs\u00a0\u00bb]<script type="text\/javascript">
\nvar _gaq = _gaq || [];<\/p>\n

\/\/ Page
\n_gaq.push(
\n\t[‘_setAccount’, ‘UA-7634164-5’],
\n\t[‘_setCustomVar’, 1, ‘Type de page’, ‘Confirmation commande’, 3],
\n\t[‘_setCustomVar’, 2, ‘Type de client’, ‘Platine’, 2],
\n\t[‘_setCustomVar’, 3, ‘Num\u00e9ro commande’, ‘123456789’, 1],
\n\t[‘_setCustomVar’, 3, ‘Num\u00e9ro client’, ‘MICHU1234’, 1],
\n\t[‘_trackPageview’]
\n\t);<\/p>\n

\/\/eCommerce
\n\/\/ Total de commande $110, qui sera converti en euros par Google plus tard
\n_gaq.push(
\n\t[‘_addTrans’, ‘123456789’, ‘Ma boutique US’, ‘110.00’, ‘21.56’, ‘6.50’, ‘Albany’, ‘12222’, ‘New York’],
\n\t[‘_addItem’, ‘123456789’, ‘AB12345’, ‘Mon produit 1’, ‘Categorie 1’, ‘10.00’, 5],
\n\t[‘_addItem’, ‘123456789’, ‘AB12366’, ‘Mon produit 2’, ‘Categorie 2’, ‘20.00’, 3],
\n\t[‘_set’,’currencyCode’,’USD’], \/\/ mon code devise vient l\u00e0, ici en dollars US
\n\t[‘_trackTrans’]
\n);<\/p>\n

(function() {
\n\tvar ga = document.createElement(‘script’);
\n\tga.type = ‘text\/javascript’;
\n\tga.async = true;
\n\tga.src = (‘https:’ == document.location.protocol ? ‘https:\/\/ssl’ : ‘https:\/\/www’) + ‘.google-analytics.com\/ga.js’;
\n\tvar s = document.getElementsByTagName(‘script’)[0];
\n\ts.parentNode.insertBefore(ga, s);
\n})();<\/p>\n

<\/script>
\n[\/code]<\/p>\n

Mais c’est g\u00e9nial! Non?<\/h3>\n

Oui c’est plut\u00f4t pas mal pour les sites g\u00e9rant plusieurs devises \ud83d\ude42<\/p>\n

Attention, il est bon de mentionner que la conversion de devises ne se fait (pour l’instant) que sur les montants totaux de commande<\/strong> mais pas sur les champs livraison et TVA. Faites donc attention \u00e0 vos totaux! Pareillement, si vous pensiez d\u00e9j\u00e0 utiliser les nouvelles m\u00e9triques personnalis\u00e9es de Universal Analytics pour traquer (par exemple) la marge produit ou la valeur du client (lifetime value), elles non plus ne sont pas soumises \u00e0 la conversion de devises!<\/p>\n

Notez \u00e9galement qu’avec ce syst\u00e8me vous pouvez cr\u00e9er des profils d\u00e9di\u00e9s \u00e0 chaque devise – mais je vous laisse vous d\u00e9brouiller \ud83d\ude09<\/p>\n

Sur ce, bon marquage de sites eCommerce et n’h\u00e9sitez pas \u00e0 me contacter<\/a> ou \u00e0 me laisser un commentaire constructif ci-dessous \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

Google vient d’introduire la gestion des devises multiples dans Google Analytics, ce qui va faciliter la vie des e-commer\u00e7ants qui traquent la performance de leurs ventes Web sur plusieurs pays diff\u00e9rents.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"1579","footnotes":""},"categories":[],"tags":[],"class_list":["post-1579","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"\nGestion des devises multiples dans Google Analytics - Julien Coquet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2013\/02\/22\/gestion-des-devises-multiples-dans-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion des devises multiples dans Google Analytics - 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