{"id":1298,"date":"2012-08-24T00:17:10","date_gmt":"2012-08-23T22:17:10","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=1298"},"modified":"2026-06-21T09:38:12","modified_gmt":"2026-06-21T09:38:12","slug":"google-analytics-et-la-norvege","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2012\/08\/24\/google-analytics-et-la-norvege\/","title":{"rendered":"Google Analytics et la Norv\u00e8ge"},"content":{"rendered":"

Il y a quelques jours, le magazine en ligne norv\u00e9gien Digi a publi\u00e9 un article dans lequel le Commissaire<\/a>
\n Bj\u00f8rn Erik Thon affirme que Google Analytics pourrait \u00eatre rendu ill\u00e9gal<\/a>.<\/p>\n

Cet article (je vous laisse traduire, avec Google – l’ironie) a soulev\u00e9 de nombreuses critiques, tant les donn\u00e9es du rapport sur lequel Mr. Thon s’appuie laissent \u00e0 d\u00e9sirer<\/a>.<\/p>\n

Ce billet d’aujourd’hui fait suites aux diff\u00e9rents commentaires que j’ai pu voir dans la blogosph\u00e8re, dont notamment ce billet chez l’ami Korben<\/a>, et je tenais \u00e0 \u00e9claircir plusieurs points.<\/p>\n

<\/p>\n

R\u00e9capitulons:<\/p>\n

Point de vue l\u00e9gal<\/h2>\n

La Norv\u00e8ge ne fait en effet pas partie de l’Union Europ\u00e9enne, elle n’est donc pas impact\u00e9e par la directive sur le respect de la vie priv\u00e9e et de l’utilisation des cookies dont tout le monde parle sans savoir vraiment ce qu’elle contient.<\/p>\n

Cr\u00e9dibilit\u00e9<\/h2>\n

Bj\u00f8rn Erik Thon, le commissaire norv\u00e9gien ne sait pas de quoi il parle. C’est un fait. Il s’est m\u00eame fait tacler par mon confr\u00e8re Brian Clifton<\/a>.<\/p>\n

Le point vaguement soulev\u00e9 par Monsieur Thon porte sur l’utilisation de donn\u00e9es personnellement identifiables (PII) sans consentement pr\u00e9alable de l’internaute. Pas de quoi en faire une montagne, c’est dans les conditions d’utilisation de Google Analytics. Vous ne les avez pas lues? Dommage pour vous.<\/p>\n

O\u00f9 l’on reparle de l’adresse IP<\/h2>\n

Cela fait des ann\u00e9es que Google a montr\u00e9 qu’il n’utilisait pas les adresses IP des visiteurs dans d’autres services Google qu’Analytics. Chaque service Google capture ses propres adresses IP.<\/p>\n

Si *vraiment* les adresses IP posent probl\u00e8me, adaptez votre code de suivi Google Analytics de la mani\u00e8re suivante:<\/p>\n

var _gaq = _gaq || [];\r\n_gaq.push (['_setAccount', 'UA-XXXXXXX-YY']); \r\n_gaq.push (['_gat._anonymizeIp']); \r\n_gaq.push (['_trackPageview']);<\/pre>\n
_anonymizeIp()<\/em> aura pour effet de tronquer le dernier octet de votre adresse IP, vous rendant dans la pratique anonyme m\u00eame si c’est parfois suffisant pour vous rattacher \u00e0 un pays et\/ou un FAI.<\/p>\n
De toute fa\u00e7on au niveau l\u00e9gal, on a suffisamment de jurisprudences partout dans le monde qui montrent qu’une adresse IP n’est pas un \u00e9l\u00e9ment de nature \u00e0 identifier formellement une personne.<\/p>\n
En France, l’IP n’est pas une donn\u00e9e personnelle [Paris, 2007<\/a>], ce qu’une certaine Christine Albanel aurait du comprendre \u00e0 l’\u00e9poque.<\/p>\n
La comparaison obligatoire avec l’Allemagne<\/h2>\n
4. L’Allemagne a en effet interdit l’utilisation de Google Analytics au niveau f\u00e9d\u00e9ral mais avec une impl\u00e9mentation diff\u00e9rente suivant les Lander<\/em>\u00a0ce qui revient \u00e0 ne pas l’interdire. Les plus mauvaises langues diront que l’Allemagne a fait plier Google mais la v\u00e9rit\u00e9 est que _anonymizeIp<\/em> \u00e9tait pr\u00e9sente dans le code ga.js<\/em> avant<\/strong> que l’Allemagne commence \u00e0 parler d’ill\u00e9galit\u00e9.<\/p>\n
L’herbe est n’est pas forc\u00e9ment plus verte ailleurs<\/h2>\n
Une fois pass\u00e9 la parano anti-Google et les gesticulations des fanboys<\/em> de l’OpenSource, rappelons qu’il existe en effet plusieurs alternatives \u00e0 Google Analytics, chacune avec leur sp\u00e9cificit\u00e9.<\/p>\n
En r\u00e8gle g\u00e9n\u00e9rale, dites vous que si le syst\u00e8me est en interne chez vous, vous devrez g\u00e9rer la charge au niveau base de donn\u00e9es – je pense notamment \u00e0 Piwik et AWStats. Pour les petits sites, \u00e7a va ; pour des sites \u00e0 plus gros volumes, faut avoir une bonne infrastructure et\/ou un bon DSI \ud83d\ude09<\/p>\n
D\u00e9sol\u00e9 pour la tartine mais s\u00e9rieusement, faites vos devoirs, \u00e9duquez-vous au sujet des cookies – et blindez votre politique de respect de la vie priv\u00e9e sur votre site \ud83d\ude09<\/p>\n
Et vous, que faites-vous pour mesurer votre performance Web en respectant la vie priv\u00e9e de vos visiteurs?<\/p>\n","protected":false},"excerpt":{"rendered":"
Il y a quelques jours, le magazine en ligne norv\u00e9gien Digi a publi\u00e9 un article dans lequel le Commissaire Bj\u00f8rn Erik Thon affirme que Google Analytics pourrait \u00eatre rendu ill\u00e9gal. Cet article (je vous laisse traduire, avec Google – l’ironie) a soulev\u00e9 de nombreuses critiques, tant les donn\u00e9es du rapport sur lequel Mr. Thon s’appuie…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_locale":"fr_FR","_original_post":"https:\/\/juliencoquet.com\/?p=1298","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1298","post","type-post","status-publish","format-standard","hentry","category-uncategorized","fr-FR"],"yoast_head":"\nGoogle Analytics et la Norv\u00e8ge - Julien Coquet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliencoquet.com\/fr\/2012\/08\/24\/google-analytics-et-la-norvege\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics et la Norv\u00e8ge - Julien Coquet\" \/>\n<meta property=\"og:description\" content=\"Il y a quelques jours, le magazine en ligne norv\u00e9gien Digi a publi\u00e9 un article dans lequel le Commissaire Bj\u00f8rn Erik Thon affirme que Google Analytics pourrait \u00eatre rendu ill\u00e9gal. 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