{"id":1215,"date":"2012-02-10T00:13:49","date_gmt":"2012-02-09T23:13:49","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=1215"},"modified":"2014-03-25T21:49:06","modified_gmt":"2014-03-25T20:49:06","slug":"sortie-de-mon-dvd-de-formation-a-google-analytics-dvd-vod-elephorm","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2012\/02\/10\/sortie-de-mon-dvd-de-formation-a-google-analytics-dvd-vod-elephorm\/","title":{"rendered":"Sortie de mon DVD de formation \u00e0 Google Analytics"},"content":{"rendered":"<p>MISE A JOUR 2014: <a href=\"https:\/\/bit.ly\/1p1zjGD\">La version 2014 de ma formation Google Analytics avec Elephorm est disponible<\/a><\/p>\n<p>Cette nouvelle n&rsquo;en est pas forc\u00e9ment une pour vous mais j&rsquo;ai r\u00e9alis\u00e9 en collaboration avec <a href=\"https:\/\/www.elephorm.com\/#a_aid=JCO\">Elephorm<\/a> un module de <strong><a href=\"https:\/\/bit.ly\/1p1zjGD\">formation \u00e0 Google Analytics<\/a><\/strong> disponible en DVD et en VOD (vid\u00e9o \u00e0 la demande).<\/p>\n<p><!--more--><\/p>\n<p>Cette formation d&rsquo;une dur\u00e9e totale de 4h20mn vous permettra de prendre en main Google Analytics rapidement et sans connaissan\u00e7es techniques pr\u00e9alables.<\/p>\n<p>Ce DVD de formation aborde les diff\u00e9rentes fonctionnalit\u00e9s de <strong>l\u2019interface Google Analytics<\/strong> v5 ainsi que l\u2019installation du marquage Javascript \u2013 m\u00eame pour des personnes sans connaissances techniques!<\/p>\n<p>Les grandes sections de l\u2019interface sont d\u00e9crites:<\/p>\n<ul>\n<li>Visiteurs : d\u2019o\u00f9 viennent les internautes qui visitent votre site?<\/li>\n<li>Publicit\u00e9 : <strong>ma\u00eetrisez votre budget Adwords<\/strong><\/li>\n<li>Sources de trafic et campagnes : analysez vos provenances<\/li>\n<li>Contenu : quelles pages sont les plus populaires<\/li>\n<li>Conversions : <strong>mesurez la performance de objectifs<\/strong><\/li>\n<\/ul>\n<p>On y parle aussi des <strong>fonctions avanc\u00e9es de Google Analytics<\/strong>:<\/p>\n<ul>\n<li>les segments avanc\u00e9s<\/li>\n<li>les rapports personalis\u00e9s<\/li>\n<li>les visualisations du trafic, des provenances et des conversions<\/li>\n<li>l\u2019extraction de donn\u00e9es avec l\u2019API (pour les plus courageux d\u2019entre vous!)<\/li>\n<\/ul>\n<p>Apr\u00e8s, si les 4h20 du DVD ne vous suffisent pas, je rappelle quand m\u00eame que les <strong><a title=\"Contact\" href=\"https:\/\/juliencoquet.com\/contact\/\">formations avanc\u00e9es \u00e0 Google Analytics<\/a><\/strong> que je dispense durent jusqu\u2019\u00e0 2 ou 3 jours!<\/p>\n<p>Ce DVD a \u00e9t\u00e9 con\u00e7u (hasard du calendrier) juste avant que Google n&rsquo;annonce quelques nouveaut\u00e9s (dont sa version payante, GA Premium) mais vous pouvez rester inform\u00e9(e) gr\u00e2ce \u00e0 des ressources Internet telles que ce blog ou des forums comme <a href=\"https:\/\/analyseweb.fr\">analyseweb.fr<\/a>.<\/p>\n<p>Merci aux blogs suivants avoir relay\u00e9 la sortie de ce DVD:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.info-ecommerce.fr\/4268\/interview-de-julien-coquet-expert-web-analytics\">Beno\u00eet Gaillat du blog Info eCommerce<\/a><\/li>\n<li><a href=\"https:\/\/blog.e-komerco.fr\/2011\/11\/interview-de-julien-coquet-expert-en.html\">Fabrice Druart du blog eKomerco.fr<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>MISE A JOUR 2014: La version 2014 de ma formation Google Analytics avec Elephorm est disponible Cette nouvelle n&rsquo;en est pas forc\u00e9ment une pour vous mais j&rsquo;ai r\u00e9alis\u00e9 en collaboration avec Elephorm un module de formation \u00e0 Google Analytics disponible en DVD et en VOD (vid\u00e9o \u00e0 la demande).<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1215","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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