{"id":1069,"date":"2010-08-11T10:55:56","date_gmt":"2010-08-11T08:55:56","guid":{"rendered":"https:\/\/juliencoquet.com\/?p=1069"},"modified":"2010-08-11T15:40:15","modified_gmt":"2010-08-11T13:40:15","slug":"google-resserre-la-vis-pour-ses-gros-comptes-analytics","status":"publish","type":"post","link":"https:\/\/juliencoquet.com\/fr\/2010\/08\/11\/google-resserre-la-vis-pour-ses-gros-comptes-analytics\/","title":{"rendered":"Google resserre la vis pour ses gros comptes Analytics"},"content":{"rendered":"<p><strong>[Attention]<\/strong> Suite \u00e0 plusieurs r\u00e9actions \u00e0 ce billet sur Twitter et autres r\u00e9seaux sociaux, je tiens \u00e0 pr\u00e9ciser:<\/p>\n<ul>\n<li>Je ne suis affili\u00e9 \u00e0 Google d&rsquo;aucune mani\u00e8re<\/li>\n<li>Ce billet ne constitue pas l&rsquo;annonce d&rsquo;un nouveau produit ou service chez Google<\/li>\n<li><strong>Ce billet n&rsquo;indique pas que Google Analytics deviendra payant pour tous<\/strong>,<br \/>\nil laisse juste supposer que Google pourrait choisir de proposer une offre sp\u00e9ciale d\u00e9di\u00e9e aux grands comptes.<\/li>\n<\/ul>\n<p>Si comme moi et <a href=\"https:\/\/www.hub-sales.fr\">mon agence sp\u00e9cialis\u00e9e en web analytics<\/a>, vous g\u00e9rez des sites \u00e0 gros volume avec Google Analytics, l&rsquo;outil de statistique gratuit de Google qu&rsquo;on ne pr\u00e9sente plus, vous aurez sans doute re\u00e7u ce mail:<\/p>\n<blockquote><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1074\" style=\"margin: 10px;\" title=\"Google Analytics\" src=\"\/\/juliencoquet.com\/wp-content\/uploads\/2010\/08\/analytics-128.png\" alt=\"\" width=\"128\" height=\"128\" \/>Update to your Google Analytics account<\/p>\n<p>Hello,<br \/>\nWe love that you love our product and use it as much as you do. We have observed however, that a website you are tracking with Google Analytics is sending over 1 million hits per day to Google Analytics servers. This is well above the \u00ab\u00a05 million pageviews per month per account\u00a0\u00bb limit specified in the Google Analytics Terms of Service. Processing this amount of data multiple times a day takes up valuable resources that enable us to continue to develop the product for all Google Analytics users.<br \/>\nAs such, starting August 23rd, 2010, the metrics in your reports will be updated once a day, as opposed to multiple times during the course of the day. You will continue to receive all the reports and features in Google Analytics as usual. The only change will be that data for a given day will appear the following day.<br \/>\nWe trust you understand the reasons for this change.<br \/>\nRegards,<br \/>\nYour Google Analytics Team<\/p><\/blockquote>\n<p>En fran\u00e7ais : <strong>Google Analytics devient victime de son succ\u00e8s et ralentit la fr\u00e9quence de reporting<\/strong> de ses gros utilisateurs \u00e0 1 fois par jour. Si Google est coh\u00e9rent, cette limitation devrait aussi s&rsquo;appliquer \u00e0 l&rsquo;utilisation de l&rsquo;API.<\/p>\n<p>Dans la pratique \u00e7a ne change pas grand-chose puisque la synchronisation des donn\u00e9es (notamment avec Adwords et Adsense) ne se faisait qu&rsquo;une fois par jour.\u00a0En revanche, cette annonce prouve que <strong>m\u00eame si vous payez un budget Adwords, Google Analytics ne vous \u00e9pargne pas<\/strong> pour la volum\u00e9trie autoris\u00e9e par jour, seulement pour les 5 millions de pages vues par mois.<\/p>\n<p><strong>Mon pr\u00e9sentiment : Google commence \u00e0 pr\u00e9parer le terrain pour une version payante de Google Analytics. <\/strong><\/p>\n<p>Autre supputation: GA n&rsquo;est pas rentable, voire un centre de co\u00fbts \u00e9lev\u00e9 pour Google car mal dimensionn\u00e9 pour accommoder le trafic de grands comptes et de myriades de sites.<\/p>\n<p>En effet, Google a toujours voulu faire de Google Analytics une solution de web analytics pour tout public qui soit en fait un <strong>produit d&rsquo;appel pour Adwords<\/strong> &#8211; et c&rsquo;est de bonne guerre.<\/p>\n<p>Pour autant, Analytics ne g\u00e9n\u00e8re aucun chiffre d&rsquo;affaire en soi &#8211; et seules quelques rares entit\u00e9s et programmes Google sont dans ce cas.<\/p>\n<p>Il n&rsquo;est donc pas inconcevable que Brett Crosby et l&rsquo;\u00e9quipe GA soient en train de plancher (et \u00e0 mon avis ils y ont d\u00e9j\u00e0 bien r\u00e9fl\u00e9chi) sur une version <em>premium<\/em> dont on peut supposer qu&rsquo;elle<br \/>\noffrirait :<\/p>\n<ul>\n<li>un service de sauvegarde et de r\u00e9cuperation des donn\u00e9es<\/li>\n<li>une garantie de service<\/li>\n<li>une p\u00e9riode de traitement de rapport garantie, voire instantan\u00e9e<\/li>\n<li>une solution logicielle \u00e0 la Urchin mais qui recouvre mieux le spectre fonctionnel de GA cette fois<\/li>\n<li>et le meilleur pour la fin: une garantie de non-exploitation et de non-propri\u00e9t\u00e9 des donn\u00e9es r\u00e9colt\u00e9es par Google &#8211; \u00a0les donn\u00e9es seraient compl\u00e8tement \u00e0 vous.<\/li>\n<\/ul>\n<p>Si vous avez un site \u00e0 gros volume et que vous voulez \u00e9chapper \u00e0 cette nouvelle restriction, deux solutions:<\/p>\n<ul>\n<li>utilisez l&rsquo;\u00e9chantillonnage dans votre code de suivi (<em>_setSampleRate<\/em>)<\/li>\n<li>passez \u00e0 un outil payant. Pas pr\u00e9vu dans votre budget, je sais, mais posez vous la question:<br \/>\nquelle est pour vous la <strong>r\u00e9elle valeur ajout\u00e9e d&rsquo;un reporting mis \u00e0 jour toutes les minutes<\/strong>?<\/li>\n<\/ul>\n<p>En tout cas, <strong>cette annonce montre les limitations d&rsquo;un outil gratuit<\/strong>, aussi populaire soit-il, et repose la question du business model de ces solutions : financer par la publicit\u00e9? Proposer un <em>freemium<\/em> qui incitera \u00e0 souscrire au <em>premium<\/em>?<\/p>\n<p>Encore une fois cette analyse repose sur mon ressenti et n&rsquo;engage que moi mais je vous propose de continuer la discussion dans les commentaires (constructifs, bien entendu).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Attention] Suite \u00e0 plusieurs r\u00e9actions \u00e0 ce billet sur Twitter et autres r\u00e9seaux sociaux, je tiens \u00e0 pr\u00e9ciser: Je ne suis affili\u00e9 \u00e0 Google d&rsquo;aucune mani\u00e8re Ce billet ne constitue pas l&rsquo;annonce d&rsquo;un nouveau produit ou service chez Google Ce billet n&rsquo;indique pas que Google Analytics deviendra payant pour tous, il laisse juste supposer que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"fr_FR","_original_post":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1069","post","type-post","status-publish","format-standard","hentry","fr-FR"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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