For decades, marketers and publishers have been obsessed with page views, average time on site, and – of course – the bounce rate. Sadly, these KPIs often leave stakeholders frustrated because they don’t necessarily reflect actual user engagement. In this post, I share a tag manager-based method to better measure whether users stay on the site long enough to read the contents of a page.
Measure page reading and dropoff times
Google Analytics 4 has introduced a benchmarking feature, enabling businesses to compare their performance against industry peers. While this functionality was previously available in the now defunct Universal Analytics, GA4 offers enhanced standardization through the… Google Analytics 4 now offers benchmarking
You will be happy to learn that you can now embed DataStudio reports into your web pages.
If, like me, you are a Google Data Studio junkie/power user, you may have felt frustrated by the lack of report embedding and integration into websites such as intranets.
So I recently got dragged into multiple discussions about Google Analytics referrer spam and ways to effectively block it so that report data is clean and that channel attribution makes sense. In this (long) post, I’d like to share a method I’ve put together to exclude Google Analytics referrer spam, which requires enlisting the help of Google Tag Manager. How can I handle Google Analytics referrer spam?
This just in and not yet published on the official blog: Google Anaytics redesigned the grey boxes with access to filters and user management. they also threw in an option to directly add a new… Small visual upgrade for Google Analytics
French