So you took a leap of faith and adapted your site to support the AMP (Accelerated Mobile Pages) format? This can be quite the constraint at first but it pays off in the longer term because it will make your content both more accessible on mobile devices and more visible in Google search results.
Having said that, there are other considerations besides making your content compliant with a streamlined mobile user experience. For instance, AMP does not support JavaScript by default. If your initial reaction was “Eeek, my tags won’t work!”, you were absolutely right. And yes, that includes Google Analytics and other tags.
In this post, I will cover how to setup Google Analytics tracking on AMP pages with Google Tag manager.
Continue reading “Tracking AMP pages with Google Analytics and Tag Manager”
Lately, there has been a lot of talk about adblocking and its impact on digital marketing campaigns. Most digital pundits will blame adblocking for everything that is wrong with online ad campaigns – very often with no idea of what they’re talking about. In this post, I describe a method to measure said impact without having to rely on preconceived ideas or resort to guesstimates. Of course, this is done with Google Analytics and Google Tag Manager, which, ironically, are also the target of adblocking plugins – but we’ll get into that later.