Google Analytics interface upgrade: January 2013 edition

In March 2012, Google Analytics launched an update to its reporting interface that was split into three tabs: home, standard and custom reports. This update mainly allowed for isolated Adwords reporting as well as real-time reports. In practice, going the extra click to get to real-time reports annoyed users more than anything else. The January 15, 2013 update rolled out by Google now divides the interface into two tabs instead of 3: reports and customization. For some obscure reason, Google has always struggled with the French versions of the interface ;-)

Google Analytics v6 tabs EN

“Reporting” (duh) points to the standard reports and “Customization” leads (surprisingly) to custom reports.

Standards reports now include a 2-section left hand side menu: “My Stuff”, which includes shortcuts, alerts and dashboards, and “Standard reports” which include all the Google Analytics reports you know and love. One could argue that the “My Stuff” section should feel at home in the Customization tab but after due consideration, they are probably accessed more quickly within Standard Reports.

Google Analytics v6 my stuff EN Google Analytics v6 standard reports EN

Note that the Real-Time reports are now (logically) integrated into standard reporting. Adwords reports (which had gained their own private “Advertising” section in the March 2012 update) are now in the Traffic Sources menu, back where they belong 😉

Google analytics v6 traffic sources EN

Finally, you may already have access to the campaign attribution modeling tool (which had been reserved for Google Analytics Premium customers) in your Conversions reports:

Google Analytics v6 conversion menu EN

This modeling tool allows you to compare the impact of campaign conversions whether they occur during the first or last interaction, or using linear distribution, etc..

Google Analytics modeling assignment

As for me, I welcome the new, streamlined interface.

With that, I ‘m off to redo all my screenshots for my Google Analytics training support material ;-)

Omniture + Instadia

[EN] Omniture, the world’s leading Web Analytics solutions editor, just purchased Denmark-based Instadia.


Full press release at

[FR] A la surprise générale, Omniture, le leader des éditeurs de solutions Web Analytics vient de s’offrir les danois de Instadia.


Communiqué de presse complet sur:

Wii’b Analytics?

Nintendo WiiThe Nintendo Wii gaming console just launched very succesfully in Japan and North America at about $250.00 a pop. If you had not pre-ordered, you’re in for a long, cold, queue outside gaming outlets just to get one.

Once you get past the revolutionary control system – where you have to swing the controller as though wielding a tennis racket/sword/golf club/bowling ball, etc – you notice that the Wii includes the embedded version of the Opera web browser.

Bowser in Super MarioThis “Web Bowser” (I think I just coined that, actually) as I like to call it, is the way to access the Wii Shop Channel, a site on which you can buy/download games and also surf web pages. Using Opera.

For you non-gamers, Bowser is a reference to the Super Mario video game series’ super-villain.

What does this mean in terms of Web Analytics?

It had to happen one day, boys and girls : this console handles Javascript and cookies! ;-)

… and therefore…. ?

That’s right, you can track web traffic, click and other regular WA-related info, from a gaming console!

However, unless i’m proven wrong, no Web Analytics vendor has clear support for alternative browsing platforms.

While the Sony PSP and the Nintendo DS fall into the “mobile devices” category, there is currently no Web Analytics segmenting for “gaming platforms” such as the Wii or the PS3.

(bonus points to Python fans who answered “she’s a witch!“)

Check your user agent logs for the following string:

User Agent: Opera/9.00 (Nintendo Wii; U; ; 1038-58; Wii Shop Channel/1.0; en)

On a side note, the Sony Playstation Portable or PSP has a user agent of

Mozilla/4.0 (PSP (PlayStation Portable); 2.00)

and the Sony Playstation 3 answers to

Mozilla/5.0 (PLAYSTATION 3; 1.00)

Happy Wii gaming/surfing :-)

NOTE: the Wii will be available in Europe on December 8th.


Do RSS and AJAX Make Pageviews Obsolete?

Just to provide more backing to Better Know a Web Metric : the Page View, here is a story I just found on Digg.


Remember when web site traffic was talked about in terms of “hits”? You’d read about how many millions of hits Netscape got per month and other sites bragged about getting 30,000 hits a day.

My comment on this story:

RSS and Ajax are two tools that work great together when it comes to publishing content. They still need a receptacle in the form of a document…
With RSS and Ajax, you essentially track clicks and site interaction, which means taking a measure of your site’s usability instead of an in-depth traffic analysis.

read more | digg story

SEO tips from Matt Cutts (Google)

On his “SEO Egghead” blog, Jaimie Sirovich offers a compilation of the best SEO tips written by Matt Cutts (Google employee).

On a side note, Jaimie appears to have an upcoming book on SEO with PHP (WROX ed.), co-authored with Christian Darie.

this story got spotted on Digg and the main comment (although overly enthusiast, as usual on Digg) called for moderation so I went ahead and posted a reply.
Links :

Announcing: Better Know a Web Metric

Stephen ColbertThose of you who know my sense of humor know that I absolutely love Stephen Colbert. If you follow his show, the Colbert Report on Comedy Central, he has a segment called Better Know a District, which aims to present every single US district in an educational and yet funny way 🙂

Anyhow, I intend to have a weekly feature on this blog, trying to present Web Analytics terms in a more understandable way. Stay tuned!