Small visual upgrade for Google Analytics

This just in and not yet published on the official blog:

Google Anaytics redesigned the grey boxes with access to filters and user management. they also threw in an option to directly add a new profile.
Click thumbnail below for full size image:
New Google Analytics bottom menu

I for one find it more user friendly and more visible.

On another note, Google is trying harder to plug their Website Optimizer tool for multivariate testing

google website optimizer

Enjoy! 🙂

Author: Julien Coquet

Julien Coquet is a veteran of digital analytics, with 20+ years of experience in al things data, web and app. He is currently Senior Director of Data, EMEA @ Monks.

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